Technology presents significant challenges to brokerages, but also provides ample opportunities. In fact, the very developments that threaten the survival of traditional real estate brokerages could be the industry’s savior if embraced and used correctly.
So, how can real estate brokerages stay ahead of consumers and in front of the hyper-connected digital space? By leaning into the latest technologies—including those that are still being refined. Read on to discover a few of the most notable examples.
Invest in the Tech-Tools of the Future
From home tours to digital marketing strategies, technology can be a tremendous help rather than a threat. Embracing digital marketing, for example, can even the playing field for smaller companies by offering the ability to create more specific, targeted ads and highly intuitive sales funnels.
Revitalizing an outdated website while simultaneously lowering overhead is also possible thanks to 3DCameras and Virtual Reality. 3D virtual previews of spaces are already gaining tremendous popularity, and more immersive virtual reality is on the horizon. Both of these tools allow potential buyers to navigate properties without requiring a physical tour, broadening your reach and expediting the sales process!
Focus on Content
Today’s consumer wants businesses to be personable and “real,” rather than distant and behind the curtains. One of the best ways to achieve this approachable appearance is to create and push online content that is a bit more casual in nature and that provides true value to the consumer. By doing this, you establish both your humanity and your expertise.
Beyond blogs and promotions, you can also incorporate content into your social media strategy. Building trust through consistent social engagement is key. You may also consider blasting every small victory your brokerage experiences. From sharing closings and happy clients to stellar reviews and your community efforts, giving people a glimpse into the inner workings—and successes—of your business can have a positive ripple effect!
Partner with Technology Pros
Digital marketing and web-based lead generation are both relatively new technologies that, to reach their maximum potential, should be handled by professionals. Partnering with companies that focus on artificial intelligence and behavioral technology strategies is one of the best ways to excel in the now while preparing for the future.
A brokerage is nothing without buyers, and these strategies are the best ways to drive online traffic and qualified buyers to your business. Collecting leads is key to selling real estate, and partnering with the right people will help open the floodgates.
If you’re are seeking new ways to expand and grow your business by leveraging technology, look no further! Let’s connect!