Decorating and Staging Are Different...And Alike

By
Home Stager with Room Service Home Staging

Decorating and Staging Are Different...And Alike

 

What’s that you say?  How can decorating and staging be both different and alike?

At a social function recently, when someone I’d just met learned that I was a home stager (semi-retired) their comment was one I’d heard housebefore…

Oh no, if I ever have you over you’ll be looking at everything I have wrong. 

 

I assured them that it was not the case at all. (Well in full disclosure, I might see things I would do differently but that’s not to say it’s wrong.)

 

How Decorating and Staging Alike...

They both follow or adhere to the basic principles of interior design such as...

~Balance

~Proportion and Scale

~Contrast

~Focus

When staging a property, it is important to keep the basic principles of interior design in mind. 

 

How Decorating and Staging Are Different…

Interior design is focused on the individual(s) who live in the home...their lifestyle...their personal preferences...their choice of styles, furnishings, and color. Furniture placement and function fit how the family lives. 

 

Staging or styling a home for sale focuses on the potential buyers who will be viewing your property. They will be looking to see if it will fit in with THEIR lifestyle. 

They will be looking for the possibilities and liveability of the property. 

Anything that can distract or detract from their seeing is this needs to be removed or addressed. 

For example:

The leopard painted entry wall could prevent the buyers from focusing on the spacious entry you have.

 

leopard wall

 

That very expensive piece of art in your entry is stunning but will your buyers be able to see past it to your oasis of a backyard.

 

too much

 

The family loves watching television together in the family room but a buyer will only see a lack of space in an area that most families spend a lot of time in. 

 

oversized furniture

 

So you see, interior design and home staging are very much alike and yet different. Different goals with similar tools. 

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Peter Mohylsky, South Walton 08/13/2019 04:21 AM
Topic:
Home Selling
Groups:
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Addicted to Active Rain
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Michael Jacobs I can remember when I first began doing staging two agents told me that the seller had paid a lot for her interior designer so it didn't need staging. It was a beautiful home and clean but it was definite that staging could help. 

Aug 13, 2019 12:12 PM #15
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Sally K. & David L. Hanson different and yet alike!!!

HI Gordon Crawford and thank you. Pictures tell the story. 

Aug 13, 2019 12:21 PM #16
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi AndreaBFerreira CRS - SRS - CLHMS thank you!!! Most people don't realize it but there is a difference. 

Richie Alan Naggar depends on the homeowner's view!

Aug 13, 2019 12:23 PM #17
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Brian England that's all I ever ask!  One of my agents told me that his sellers had followed about 60-70% of my suggestions and it was enough to help get the house sold. 

Thank you Ron and Alexandra Seigel If you're living in your home...make it your own. You only have to make some changes if you decide to sell. 

Aug 13, 2019 12:26 PM #18
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Will Hamm homes that are too taste specific are the ones that need some help when the homeowner decides to sell. 

Hi Alan May happy to enlighten you!!!

Anna Banana Kruchten CRB, CRS 602-380-4886 the funny thing is that as is so often the case, our clients wish they had made the changes we suggested earlier. 

Aug 13, 2019 12:33 PM #19
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

George Souto it's often hard for stagers when asked for advice from family or friends about their home. If they're not in a selling mode, we have to remove our stagers' hats and pass on the things we'd change if they were selling. 

Aug 13, 2019 12:35 PM #20
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Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Kathy - this all makes sense to me. Staging opens the most possibilities for buyers. 

Aug 13, 2019 01:18 PM #21
Rainmaker
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Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Yes Yes Yes!

Well done Kathy!

I love the photos you used to illustrate!

Aug 13, 2019 02:51 PM #22
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Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

This is an interesting topic, Kathy.  And, you make the point about the difference very well!

Aug 13, 2019 03:40 PM #23
Rainmaker
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Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Kathy, on having this blog FEATURED in the Old Farts Club group!  

Aug 13, 2019 03:40 PM #24
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Grant Schneider Thank you!!! getting your home prepared when you're ready to sell it makes so much sense. 

Sharon Tara Thanks so much. We've had to explain this many times, haven't we?

Myrl Jeffcoat Thank you and appreciate the feature in your group. 

Aug 13, 2019 04:21 PM #25
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Kathy:

This is a terrific clarification between staging and decorating, with excellent photo examples! This will help any seller, or agent, who might need a better understanding of staging.

Jeff

Aug 13, 2019 05:38 PM #26
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Paul S. Henderson, REALTOR®, CRS
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

I never looked at it that way before Kathy Streib 

Aug 13, 2019 10:54 PM #27
Rainmaker
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James Dray
Fathom Realty - Rogers, AR
Exceptional Agents, Outstanding Results

Morning Kathy.

I agree, that last photo makes the room seem so much smaller.  I know my wife would put that one on her, not interested list.

Aug 14, 2019 12:28 AM #28
Rainmaker
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Dana Basiliere
Rossi & Riina Real Estate - Williston, VT
Making deals "Happen"

Well said Kathy. I recently had a fellow agent make a recommendation for furniture placement in one of my listings. I passed the information on, the seller changed the room and what a great idea. It completely changed the room and adjoining spaces as well. 

Aug 14, 2019 04:15 AM #29
Rainmaker
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Janelle Ancillotti
Seneca Home Staging - Syracuse, NY
HSR Certified Home Stager, Syracuse, NY

My clients are most agreeable when I explain the difference. The things they love bring them joy and help visitors get to know them better, but are often a distraction to buyers who should be noticing the architecture, layout, and features of the house that will suit their needs instead of the seller's personal items.

Aug 14, 2019 04:37 AM #30
Rainer
33,305
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
Relocation to NW AZ with elbow room & more freedom

Reminds me of this quote "Your focus creates your reality." Thanks Kathy Streib 

Aug 14, 2019 07:37 AM #31
Rainmaker
164,374
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Good examples to point out things that buyers may not find appealing, and good definition of an interiors person and a stager.  Thanks, Kathy Streib 

Aug 14, 2019 09:21 AM #32
Rainmaker
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Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

Great job explaining the difference between the two. This portion of your post really cleared things up:

Balance

~Proportion and Scale

~Contrast

~Focus

Aug 14, 2019 01:55 PM #33
Rainmaker
1,843,015
Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

Decorating - making the room look nice with what's already in the house.

Staging - removing the family's furniture and replacing it with sometimes fake things to make the room visually appealing.

Once a realtor sat on a staged bed and flipped right over backwards.  Her long dress went completely over her head revealing, well, revealing a very fancy set of underwear.  I quietly helped her up from behind and removed the dress from her head.  Nobody said a word.

That defines staging in more than one way...

Aug 16, 2019 04:06 AM #34
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