Ask An Ambassador: Lunchbox Blogging

Real Estate Agent with RE/MAX Elite 513.520.5305 SAL.2002007747

As a kid when I went to school I often carried lunch in one of the themed metal boxes of the day.  My mom would pack a sandwich and a snack to go with the little thermos bottle that came with the box.  And like most kids, if I got something I didn't like, there might be some trading going on in the cafeteria.  It was part of my daily routine.

Now flash forward a "few" decades and that lunchbox is long gone. But there are other things that are part of my daily routine.  Real estate has been a part of my life for just over 15 years.  Starting in 2010 blogging regularly became part of our efforts to expand our business.

Be found by more buyers and sellers.

Be found by other agents looking to place a referral to our market.

Exchange ideas.

And in typical engineering fashion, I took a workman-like attitude towards blogging.  I didn't know exactly how to make blogging work for me at first.  I'd blog about anything and often because...points.  They weren't effective blog posts, but in another childhood flashback I'd liken it to learning with training wheels on a bike.  You make some mistakes, but you get better.  Eventually thanks to the tips and guidance of other Rainers and a bit of understanding of our local market, the WHAT to blog about became much more important than just collecting points.

Each blog post was tossing another digital breadcrumb out to be potentially found.  Couple blogging with (eventually) developing a Wordpress site with IDX search pages, a dash of Pinterest (mostly neglected now), Google Maps and Business page, and a few other things and we received more contacts.  Some led somewhere that was good for our business, some wasn't, but it's a bit of a numbers game, so the more contacts, the better.

Over time I refined further to blog more heavily to the type of buyers we preferred (patio homes, new construction, etc.) and away from post topics that attracted those who weren't our optimal fit (foreclosures, renters, etc.).

After some sporadic blogging, the process became part of my daily routine.  Last day I didn't post?  August 15, 2010.  9 years straight in a couple of days.  That doesn't mean I write every day, but I plan for each day.  Going on vacation?  Prep some posts in advance and have them ready.  Minor surgery?  Posted before I left early that morning and a couple in reserve to post during recuperation.  If you're one of our followers, you know that at some point in the day or late in the evening, there will be a new post. 

Why so stubborn about it?  Call it a habit, an addiction, or just a business practice, but I've learned that the posts do make a difference in our business.  Niche blogging is powerful stuff, and it allows me to practice pull marketing rather than push. 

Blogging is very cost effective too.  My monthly expense for Wordpress and our site hosting is around $100/month.  ActiveRain has been free for most of our time here.  And the bonus perk is we get to hang out with lots of super smart people that don't mind sharing. That benefits us and our clients.

So each day I grab my blogging lunchbox and get to work.  I'm not always sure what will be inside of it when I open it up, but I know that somewhere inside is the next post idea to explore.

Bon appetit!

Until next Tuesday, just Ask An Ambassador if you need help!

Bill & Liz aka BLiz

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Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hi Bill(and Liz too) - you keep that sandwich fresh and you still throw  in something that's more satisfying than just junk food. Definitely food for thought...

Aug 13, 2019 02:10 PM #1
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Bliz what a creative way to liken blogging to a kids lunch box! So so very true!

Aug 13, 2019 02:57 PM #2
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

This has definitely become one of my daily practices almost like brushing my teeth. :) Maybe this is a little more fun lol.

Aug 13, 2019 03:11 PM #3
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

There’s somebody for everybody and something for everybody here at AR, that’s for darn sure, Anna Banana Kruchten CRB, CRS 602-380-4886

Aug 13, 2019 03:12 PM #4
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I love this, and you're so right - we keep on learning as we go.

I sure wish I had a few of those old lunch boxes hanging around - some of them are worth a pretty penny now! Also wish I had all the comic books my Grandmother threw away. Sigh...

Thanks for bringing us good things to read for the past 9 years. You are truly an inspiration - and a reminder that I do need to blog more often!

Aug 13, 2019 03:48 PM #5
Robin Wells
RAW Chimney Sweep and Inspections - Penetanguishene, ON
Giving Peace Of Mind One Chimney At A Time

Thanks for post.  And the lunch box has gone.  Thinking back there were some really neat lunchboxes over the years.  As you point out blogging can be fun and very cost effective.  Keep it up.

Aug 13, 2019 05:18 PM #6
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good evening Liz and Bill Spear - developing a consistent habit has helped all of us on Active Rain.  I learned all about SEO, content, and blogging on Active Rain.

Aug 13, 2019 06:38 PM #7
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Love the analogy, Bill. Daily blogging has become a habit for me for similar reasons. I'm big about developing good habits!!!

Aug 13, 2019 06:59 PM #8
Mark Artesani
Keller Williams Realty - Fountain Valley, CA
Huntington & Newport Beach, Fountain Valley Homes

Thanks Bill for the fun post. You remind me I need to be consistant.

Aug 13, 2019 07:58 PM #9
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Lunch (food) and its related dynamics is always a good subject

Aug 14, 2019 06:11 AM #10
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

That's an interesting point.  We were getting advertising on lunch boxes and didn't even realize it!!  Blogging is tough to do every day.  It takes time to just return a thank you to those who post comments!  Is WordPress the way to go?  Maybe I'll do my next web on it.  Thanks for the info, Bill~~!

Aug 14, 2019 07:10 AM #11
Alan May
Coldwell Banker Residential - Evanston, IL
Helping you find your way home.

Your consistency helps your followers (of which I'm one) know what to expect from you, and we know that each day we'll see something from you... 

I'm not nearly as disciplined as you ...

Aug 14, 2019 07:50 AM #12
L. Scott Ferguson
Ask4Ferguson - Your House-SOLD Name in Real Estate - West Palm Beach, FL
Sunny Florida Real Estate Professional

Bill and Liz!


Awesome post!  Just curious, do you post the same 'post' on your website blog as you do on Activerain?


Thanks and blessings to you both!



Aug 14, 2019 09:31 AM #13
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

I'm blown away by your tenacity not to mention the content of your posts which is consistently good and always worth reading.

Aug 14, 2019 01:46 PM #14
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I really have to make it habit again too. My life needs to get back to normal and business as usual.  What I will say is that a LOT of posts I've written here over the past 11 years (soon) still make the phone ring. 

Aug 14, 2019 09:07 PM #15
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Liz and Bill Spear - I must have gone to school with hundreds of boys who carried that lunch box and they all read comic books too! As a girl, there were more Disney, Fairy, or Princess lunch boxes and on the side, girls like me read "Little LuLu, Dot, and of course Archie! Those were the days...

Universally, boys and girls played with Lincoln Logs, Building Bricks (white bricks with caps, doors, and windows in colors of green and red), or we made houses with cards. With our Tinker Toys, we were all mini Engineers! 

Flashforward here we are on ActiveRain. When I got started blogging, I was more focused on photos and buying a better camera. It was sure fun but it didn't make me rich. As we played in the RAIN I can still remember Kathy Streib voice, "Play nice in the Sand Box!"

Aug 15, 2019 02:55 PM #16
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RE/MAX Elite Warren County OH (Cincinnati/Dayton)
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