As a kid when I went to school I often carried lunch in one of the themed metal boxes of the day. My mom would pack a sandwich and a snack to go with the little thermos bottle that came with the box. And like most kids, if I got something I didn't like, there might be some trading going on in the cafeteria. It was part of my daily routine.
Now flash forward a "few" decades and that lunchbox is long gone. But there are other things that are part of my daily routine. Real estate has been a part of my life for just over 15 years. Starting in 2010 blogging regularly became part of our efforts to expand our business.
Be found by more buyers and sellers.
Be found by other agents looking to place a referral to our market.
And in typical engineering fashion, I took a workman-like attitude towards blogging. I didn't know exactly how to make blogging work for me at first. I'd blog about anything and often because...points. They weren't effective blog posts, but in another childhood flashback I'd liken it to learning with training wheels on a bike. You make some mistakes, but you get better. Eventually thanks to the tips and guidance of other Rainers and a bit of understanding of our local market, the WHAT to blog about became much more important than just collecting points.
Each blog post was tossing another digital breadcrumb out to be potentially found. Couple blogging with (eventually) developing a Wordpress site with IDX search pages, a dash of Pinterest (mostly neglected now), Google Maps and Business page, and a few other things and we received more contacts. Some led somewhere that was good for our business, some wasn't, but it's a bit of a numbers game, so the more contacts, the better.
Over time I refined further to blog more heavily to the type of buyers we preferred (patio homes, new construction, etc.) and away from post topics that attracted those who weren't our optimal fit (foreclosures, renters, etc.).
After some sporadic blogging, the process became part of my daily routine. Last day I didn't post? August 15, 2010. 9 years straight in a couple of days. That doesn't mean I write every day, but I plan for each day. Going on vacation? Prep some posts in advance and have them ready. Minor surgery? Posted before I left early that morning and a couple in reserve to post during recuperation. If you're one of our followers, you know that at some point in the day or late in the evening, there will be a new post.
Why so stubborn about it? Call it a habit, an addiction, or just a business practice, but I've learned that the posts do make a difference in our business. Niche blogging is powerful stuff, and it allows me to practice pull marketing rather than push.
Blogging is very cost effective too. My monthly expense for Wordpress and our site hosting is around $100/month. ActiveRain has been free for most of our time here. And the bonus perk is we get to hang out with lots of super smart people that don't mind sharing. That benefits us and our clients.
So each day I grab my blogging lunchbox and get to work. I'm not always sure what will be inside of it when I open it up, but I know that somewhere inside is the next post idea to explore.
Until next Tuesday, just Ask An Ambassador if you need help!
Bill & Liz aka BLiz