It's All About That Brand... Your Brand and NAP

Reblogger Barbara Todaro
Services for Real Estate Pros with RE/MAX Executive Realty 104763
https://activerain.com/droplet/5kpw

For those new members who are not familiar with Katerina Gasset, here's a sample of the quality and value of her offerings ....

whether it's virtual marketing, SEO (she's an SEO expert,) creating websites or listening to a tutorial, Katerina does it like no other....I'm a fan forever....

Original content by Katerina Gasset DRE# SL641317

I remember back in the day when I first started blogging Google was still quite young, YouTube was not YouTube yet, and no one put images on blog posts. Blogging was a wall of words. 

 

Keywords were becoming a thing and it was super easy to rank on Google's page one. 

 

We would never think about talking about our brand on the internet back then. It was all about getting traffic to your post for a specific keyword phrase. 

 

The one certainty in business, in life, and with Google, is change. Change is the constant. 

 

Eric Schmidt, CEO of Google in 2008, said that the internet was a cesspool and that brands were the solution. 

 

Well, in 2008, that was detrimental to small business owners, agents, and the like. The brands who would be rewarded were those known by Google like Amazon,  JC Penny; more the household brand names. 

 

Fast forward a few years and we had figured out how to start branding ourselves in ways on the internet where we would be rewarded by Google with page one SERPS. 

 

We started to mix in brand mentions along with our longtail keyword phrases. 

 

Now in 2019, brand is the most important thing right after content. 

 

With Google rolling out the Google Maps years ago and fine tuning Google My Business listings small business brands are staking their places on the map. 

 

Rolling in NAP - Google has been able to connect the tiniest brands to their keywords and rewarded these tiny brands with page one SERPS and in the 3-Pack on the map. 

 

What is NAP? 

 

NAP is your; Name, Address, and Phone Number. 

 

NAP is your name address and phone number for your brand on the SEO and internet

 

NAP; in order to help you build your brand MUST be exactly the same on every single website, platform, social media profile, blog, forum, citation, and directory. 

 

NAP is the foundation to your brand. It must be firmly planted. 

 

If you are an agent then your NAP should be your name plus adding either real estate agent or REALTOR ( the appropriate way), after your name. 

 

If you are a broker who owns the company, then your NAP should be the name of your company. 

 

NOTE: Gone are the days where you could have a P.O. box or one of those UPS store suites for your address. Those are now against the Google TOS and we have seen many real estate agents' Google My Business listings being suspended for using those suite numbers that are not really suites in a building. 

 

NAP helps you build your brand on the internet. 

 

Each time you add your NAP anywhere, or you add your name, or someone else talks about you online, those are now picked up by the bots as 'brand mentions'. 

 

You can never have enough or too many brand mentions but you most certainly can have way too few brand mentions. 

 

Brand mentions are used by the algorithm to figure out what brand is more important and more popular and more relevent than another. 

 

Make sure you are paying attention to your brand mentions. Create your own brand mentions if you are in smaller niches because if you are waiting around for people to talk about your brand you may be waiting for a very long time. Create your own buzz. 

 

 

 

Never miss an important post- follow me on my ActiveRain Blog 

 

Speak Visually. Create a presentation with Visme

 

In real estate we service Wellington, Palm Beach, Royal Palm Beach, Port St Lucie, Loxahatchee, Boca Raton, Delray Beach, Boynton Beach, Lake Worth and surrounding towns in Palm Beach County, Broward County and Miami/Dade County.

 

 Nestor Gasset is the real estate broker of International Properties & Investments LLC. Click on our profile to read more about Nestor Gasset and his qualifications and experience.  We sell properties others could not sell.  

 

Call Nestor Gasset today to work with him in reaching your real estate goals: 561-753-0135

Llámenos hoy al 561-753-0135 para vender su casa.

 

Katerina Gasset is a real estate agent who is also a digital marketing strategies, website designer and consultant for real estate brokerages, agents, entrepreneurs and small business owners. 

 

Katerina is a Certified Digital Marketing Funnel Expert. She is the creator and owner of Listing Experts Academy teaching real estate agents and brokers how to dominate their marketing on the internet. 

 

She develops products and online courses to empower real estate agents to reach their marketing, SEO, social media and branding goals. Katerina Gasset is a blogger, author, podcaster, and keynote speaker.  

 

Text Katerina with your name + number to work with her:

 561-502-1577 

 

For more information check out the articles and websites below:  

 

Real Estate Information:

 

 

Digital Marketing Information: 

 

 

 
  
 
 
 

 

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Rainmaker
26,151
Joseph Doohan
Joseph Doohan - Las Vegas, NV
I offer business strategy advice for realtors

NAPs are important and works as a trust factor for Google. Good to highlight this.

Aug 14, 2019 04:14 AM #1
Rainmaker
4,948,821
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Thanks, Joseph Doohan yes, this is a very important topic....

Aug 14, 2019 05:06 AM #2
Rainmaker
1,667,197
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

This is a new one for me that I need to learn more about asap to keep my NAP out there! 

Aug 14, 2019 05:26 AM #3
Rainmaker
4,948,821
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Lise Howe if you do a Google search for "NAP Branding" guess who shows up???  yup, Katerina Gasset and her post from ActiveRain.... she knows what she's doing.... and she always ranks highly with Google.... 

Aug 14, 2019 05:31 AM #4
Rainmaker
1,667,197
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

Barbara Todaro - point well taken!  Thanks for sharing it with us!  There is so much great content on Activerain that it is hard to keep up sometimes!

Aug 14, 2019 05:36 AM #5
Rainmaker
306,773
Dave Rosenmarkle
Highland Realty - Arlington, VA
32 years of providing fully satisfying service!

It's clear why you are engaged as the go-to marketing member of the team. There are few  (if any) better writers!

Aug 14, 2019 08:41 AM #6
Rainmaker
4,948,821
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Hi Dave Rosenmarkle this topic is a very important one....thanks for stopping by and reading plus the kind words..... 

Aug 14, 2019 08:54 AM #7
Ambassador
2,008,904
Michelle Carr Crowe,Altas Just Call...408-252-8900!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Barbara,

Thank you for sharing Katerina's wisdom. And I thought a NAP was a rest!

 

Aug 14, 2019 01:56 PM #8
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2,674,288
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Thank you Barbara Todaro So much for the re-blog! I didn't think to google the subject:) Cool you did! 

Aug 14, 2019 04:15 PM #9
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Barbara Todaro

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