If you have a local business and you’re planning to spread your local exposure, then choosing the right local SEO strategy is the first step, with emphasis on the content that you publish.
Let us check out 7 different types of content that you must include for effective local SEO. Try to think by these questions and see if you can relate.
- Do you need a city-specific landing page?
Although creating content for each of the locations operate is quite difficult, you have to do this for the sake of enhancing your rankings in SEO for business.
But what if you have just started and thus cannot afford to develop separate websites for each and every location? You can go on by keeping the process simple and economical by just creating one page per location.
- Can local SEO be complete without a regional landing page?
When you are competing in the market with thousands of others like you, your content can make or break your business. Before creating region-specific pages for your business, you need to delve deeper into the market to understand the persona of your buyers. Based on it, you can start by creating the region first in which you are operating.
- Does Local SEO comprise FAQs?
With the fast advancement in technology, the industry has been witnessing a shift in the trend of how people consume content. Your approach should be such that when users search any info related to your business, your FAQs would provide them the answers to their questions. In a nutshell, your content should make your FAQs feature as a snippet in the Google search results.
- How can you improve the experience of locals?
An ideal site should contain a ‘locals only’ section under which you can enlist special deals and promotions for your local clients and customers.
- Can hosting an event make your SEO deal even better?
Another way to connect with your local users is to invite them to local events. But do you realize that you are losing your local SEO game by not announcing the event on your website?
- How can you compete without blog content?
You would be defeated even before entering the ring if the quality of your blogs is far from good. Remember, to be best in the game, you need to score up in your blogging skills.
- How would your users stumble upon your website?
To ensure web traffic, especially when you are starting new, it is essential to include some guides on your website. With a ‘best of’ list, your users would be thankful upon coming across the guides in your website and then they would linger in your site for a while if everything goes as planned!
So these were some of the tips you need to follow in terms of improving your content if you want to score higher in SEO for business. So if you find these useful, try it, and then let’s hope for the best!