How to Use Google Adwords for Your Real Estate Brand

Real Estate Technology with Realtyna 4966111

* You can use Google Adwords for Real Estate to generate more leads by creating targeted, strategic ads using this guide.


The world is changing so drastically and dramatically because of Google, and all business owners and newbies need to understand that to win this information era world, they need to harness the power of Google. Only the fittest survive: adapt or be left behind.

Google rules the world. There is no question; it’s an established, official fact. Google is an integral part of our lives. It empowers us and gives us infinite uncensored access to information, which undoubtedly impacts our decision-making process. We are the digital customers, we’re tech-savvy and information hungry. Google is just the right way to educate ourselves before we dive into the buying process. Thus, with transforming customers’ buying process, Google altered and shaped the modern business sphere. And the real estate industry is no exception. How? 

Well, nowadays it’s Google who decides what attention your real estate business will get online, and how it will be represented in the virtual world. If you’re ranking high on the page, it’s your company that customers will see while searching. And if you get all the traffic from Google, you reap the rewards and leave your competitors behind.

So, how does one harness the power of Google? Well, there are many online marketing techniques that’ll help you boost your SEO and visibility. One of such is Adwords for real estate.

The Effectiveness of Adwords for Real Estate.

Why does Adwords work for real estate agents? Because it’s simple to use. All you need is to create a text and visual images for your ad and then begin to test its effectiveness. You have control over how you want to see your ad. If it does not lead to new customers, you can always redefine it. That way you’re using only the techniques that work only for your website.

Pay Per Click.

While Adwords can seem time-consuming and require financial investment, it doesn’t have to rob your bank account. You pay per click and the good news is, if no one clicks on your ad or you don’t get many clicks, you won’t have to pay much at all. That’s a big kudos; Google makes sure that if your marketing campaign is not successful enough you don’t waste your money. 

The Guideline to Adwords for Real Estate.

The most important thing in Adwords are keywords. Adwords is all about Keywords. You need to do your homework and find out what your customers are searching for, what are the popular terms and popular words. Note to remember, the more popular the keyword is, the more money it will cost. 

Although, if you choose to use more specific keywords instead of broad ones, it will cost you less but also might generate fewer leads. People more experienced with Adwords claim that in order to optimize your Adwords work, you need to take into account the following tips:

  • Try to include the name of your brand, to increase its awareness
  • You need to be creative. Here is the thing, your ad has limited space, so you need to use it as efficiently as possible.
  • Try two or three AdWords at the same time to see what works better for your brand.
  • Follow a niche.


Track All Data Through Adwords.

The beauty of AdWords is not only in its accessibility but in the possibility to track all data. You are able to measure all your marketing activities and monitor how well your brand does on a daily basis. You’re becoming more familiar with the platform and more educated on how to use it to improve your marketing campaigns. You get a clear view of how many people have seen your ad and all the demographic information on those particular users.

Adwords are Created for Short Term Marketing Campaigns.

Despite its obvious benefits, Adwords work only in short-term marketing campaigns. You need to constantly control and track how much money you spend on ads because otherwise, you will easily blow your budget. For more long-term marketing campaigns experts suggest using more organic SEO strategies.

organic rets

How to Create a Real Estate Adwords Campaign Step by Step?

Step 1.

The first and foremost step is registration. You need to create an account in Adwords.

To Continue Reading Step by Step Guide: [CLICK HERE]

P.S Interested in alternative methods? Check out this article How Does Organic MLS Integration Generate Leads?


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Show All Comments
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Good post. Always a tricky business finding the best Adwords.

Aug 14, 2019 10:40 AM #1
Lynn B. Friedman
Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ... - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Morgan Taylor 

What a complete explanation!!! 
Thanks - adwords ahead for me for sure.
All the best - Lynn

Aug 17, 2019 12:14 AM #2
Dave Rosenmarkle
Highland Realty - Arlington, VA
32 years of providing fully satisfying service!

One more great suggestion to "skin the cat" and maximize posts. Thanks!

Aug 17, 2019 08:04 AM #3
Kathi Heern
Heern Properties - Saint Louis, MO
Doing HOMEwork for you, so you don't have to.

Thanks, good post.  Do you have any examples of good keywords?

Aug 17, 2019 10:00 AM #4
Bruce Hicks
Best Homes Hawaii - Honolulu, HI
Your Lifetime Friend/Helper!

Hi Morgan Taylor congrats on your new and originl post....oops is it copied or original? 

Aug 17, 2019 03:28 PM #5
Heidi Johnson

Thanks for this step by step plan. I will come back to this when I'm ready to advertise.

Aug 17, 2019 08:07 PM #6
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