Turn Over a Sale? Do the Right Thing (in Real Estate and in Life)

Real Estate Broker/Owner with Rulnick Realty, Inc.

A few days ago I got a phone call from an old client.  He asked me to research a property for sale for him and the adjoining parcel, checking the zoning and sales history.  I did some preliminary investigation and discussed my findings, when he told me he actually had written an offer on this property a month ago with another agent – a friend of his.  I told him he should stick with that agent if he wanted to resubmit an offer. It was the right thing to do. He reluctantly agreed, as he felt the agent was “too busy” for him.  I followed up the next day and he was taking my advice and sticking with that agent.

Would most real estate salespeople have done this? I doubt it.

Here’s another example. I received a phone call from a buyer interested in seeing one of my listings in Santa Rosa Beach.  Quickly in the conversation, he mentioned he had looked at other houses in the area. I asked if he had an “agent”. He said he did not, but that so-and-so had shown him several houses as recently as the day before. I told him to call her. He was surprised, and protested at first, but said he would. I called the agent myself to let her know. She was in shock. She said she had tried to teach the buyer client about loyalty, but he didn’t get it. You see, she would not have been paid for her time had he purchased a home from somebody else.  Realtors work on commission.  The agent told me most agents would not have returned the customer and that she would never forget it.  She said most agents would jump at the chance to show their own listing and disregard the buyer’s previous business relationship.

Being fair, being ethical, that’s more important than making a dollar. It’s called doing the right thing.

It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-259-0422
Email Wendy: itswendy@rulnickrealty.com

Wendy Rulnick, Broker, sells real estate in Destin, Santa Rosa Beach, 30A, Miramar Beach, Crestview, Sandestin, Seaside, Rosemary Beach, Fort Walton Beach, Niceville, Bluewater Bay, Navarre, Florida.

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"It's Wendy... It's Sold!"

Wendy Rulnick, Broker/Owner Rulnick Realty, Inc.

Call Wendy Rulnick 1-850-650-7883 ext 204

email itswendy@rulnickrealty.com

www.rulnickrealty.com property searches and community info


Wendy Rulnick is the marketing choice for sellers on the Emerald Coast who want to list and get their homes and condos sold in Destin, Sandestin, Bluewater Bay, Santa Rosa Beach, 30-A, Watercolor, Seaside, Rosemary Beach, Seacrest Beach, Kelly Plantation, Regatta Bay, Destiny and more.

Rulnick Realty



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  1. Ginger Harper 08/15/2019 07:53 AM
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Diary of a Realtor
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Michelle Carr Crowe,Altas Just Call...408-252-8900!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

 Thanks for keeping us updated on how you help clients learn to be loyal. 

Aug 14, 2019 02:23 PM #1
Ron Barnes
Associate Broker at Berkshire Hathaway Home Services Georgia Properties - Jasper, GA
"Most agents claim they're #1 - I THINK YOU'RE #1!

Once got a call from another agent about a lot I had listed. Next day I got a call from his prospect asking me to write a contract. I did and put the other agent down as the selling agent. I called him that afternoon and asked about his buyer, and he said they weren't interested, so I told him about the contract. Shocked doesn't begin to describe his reaction!

Aug 15, 2019 05:22 AM #2
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Every once in a while an out of the box scenario presents itself..... refreshing

Aug 15, 2019 06:00 AM #3
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
Relocation to NW AZ with elbow room & more freedom

Good to read someone who believes in the Code of Ethics and lives that code by her behaviors.  Outstanding example of being a professional salesperson who sells real estate. Thank you Wendy Rulnick 

Aug 15, 2019 06:16 AM #4
Linda Metallo DiBenardo
RE/MAX Impact, Lockport, Illinois - Lockport, IL

Doing the right thing in real estate is a recipe for a long and successful career.  

Aug 15, 2019 07:59 AM #5
Christina Laidley
Bellalago Brokerage Inc. - Kissimmee, FL
I am the Key to the Home of Your Dreams!

I'm amazed that there are others that do the right thing, I thought I was alone. I've been n Real estate for 6 years and one thing I learned REALLY quick is that Real Estate is a CUT THROAT industry! I agree with you, I rather sleep at night than take food off of someone's table. God Bless you!!! 

Aug 15, 2019 08:34 AM #6
Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor

Good for you doing the right thing. Ethical Realtors are hard to come by!

Aug 15, 2019 09:06 AM #7
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Wendy:

Sadly there are likely a number of agents who would not have done what you have done, and no doubt always do. I'm glad to see this featured - it's well deserved.Doint the right thing is always good, and a recipe for continue success...and your own happiness!


Aug 15, 2019 05:09 PM #8
Andrea Bedard
Thompson Company, REALTORS® - Silver Spring, MD
M.A.; REALTOR® Silver Spring, MD and beyond

I want to believe that there are more of us who do the right thing than not! You just hear more about the do-nots :) I wouldn't be able to live with myself, my conscience would not leave me alone if I were to choose the wrong thing. It's just not worth it on so many levels. Treat others with integrity, respect, and kindness - it's contagious. Thank you Wendy! 

Aug 16, 2019 02:19 AM #9
Scott Seaton Jr. Bourbonnais Kankakee IL Home Inspector
SLS Home Inspections-Bradley Bourbonnais Kankakee Manteno - Bourbonnais, IL
The Home Inspector With a Heart!

When I was a Scoutmaster, I would always remind the Scouts about the first Scout Law. Trustworthy. I said the best example was to always do the right thing, even when no one else was watching. 

Aug 16, 2019 04:37 AM #10
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

The real estate industry needs more people like you who take the COE seriously! 

"Treat others as you would like to be treated". 

Aug 16, 2019 06:24 AM #11
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

What a nice industry this would be if everyone did the right thing! For some, greed trumps all.

Aug 16, 2019 07:44 AM #12
James (Jim) Lawson, DBA
DomainRealty.com LLC - Bonita Springs, FL
Broker Associate, RSPS, BPOR, HI & PE

Many kudos for doing the right thing Wendy. Unfortunately, self-serving behavior among colleagues can ultimately harm those we serve and not just the unwary agent.  

Aug 16, 2019 09:07 PM #13
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

It's one of the golden rules. I wish that buyers would just 'get' this. We spend all this time trying to protect them & some buyers just keep playing this game. Not sure what they think will happen or how they will benefit?

Aug 17, 2019 05:53 AM #14
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

Time is always right to do the right things, like you did!

It not only shows you are ethical but also shows doing right thing has many future rewards as opposed to following the money

Aug 18, 2019 09:12 AM #15
Scott Westfall
CGP Real Estate Consulting | Anchor Realty Group - Virginia Beach, VA

It is my hope that more agents operate with the same integrity as you did in this situation! Thanks for sharing and inspiring. 

Aug 19, 2019 06:40 AM #16
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