At PrinterBees, we’ve always been advocates of a smart marketing mix. You definitely need print marketing, but you should mix it with a variety of digital outreach methods.
For instance, you should get an email signature banner that you can use all over your digital marketing. You can use the banner for your email marketing, of course, but also on social media, your website, and more.
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What are other ways to leverage digital marketing for your real estate business? Here are some ideas.
Cross Reference Your Information
To help your marketing mix fit together, you should reference your physical contact information online and your online information on your print materials.
For instance, you want your Instagram information, Facebook account, and website on your business cards, just like your social media should link to your physical address, phone number, and email address.
You want customers to have no trouble finding every outlet where you spend time. So let them know!
Create Sharing-Based Contests
You’re probably familiar with the idea of holding drawings in person, either at a local even or open house, in order to draw interest.
The same thing works online, but you can create a drawing based on sharing. This is even better than an in-person form because you not only connect with the person who enters, but you gain visibility to all of their friends and connections.
This creates more sharing to get more entries. In the end, you can do a lot of visibility building on social media with a simple sharing-based contest.
Want to give this a spin? Have people enter by sharing a photo of themselves with your pen or other branded giveaway. This adds social proof to your contest!
Promote Customer Reviews
You can encourage your clients to leave you reviews online – either on your Google Business page, Yelp, a real estate portal, or Facebook. When they do, shout the news!
You can share their name, or not, depending on your preference. But the more details you list, the more powerful the review will be to those who see it.
It can be hard to ensure that everyone sees a review when it’s only left in one place. The easy solution is to share that review on every platform you can. That way, no matter where someone follows you, they’ll see it.
Take Advantage of Targeted Advertising
Social media advertising is a powerful tool. You can target your ads based on dozens of criteria. This allows you to show your message to your exact target market quickly and easily.
On Facebook you can even target folks who are considered likely to move in the near future! How perfect is that?
You need to be careful not to target your ads in ways that discriminate illegally, but you can easily focus on those likely to move who live within your target market area.
Are You Doing Digital?
Having a marketing mix is not an option if you want to excel. If you use only one marketing outreach, it may work for a while, but it will be unsteady and you’ll be at the mercy of pricing and market trends.
Instead, work with a strong mix of online and offline marketing, and you’ll see ongoing growth and success.
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This post originally shared on PrinterBees Real Estate Marketing Magazine.