The best way to build a strong reputation for excellence and rake in those positive reviews and referrals is to make sure you provide everything your client needs throughout the selling process. Of course, you can’t read your client’s mind — but every seller needs these three things from their real estate agent. Provide them, and you’re sure to have happy customers.
- Be proactive. Not every client will feel comfortable asking you all their questions, or they may not know what sort of things you can help with. By reaching out first with resources and information, you not only show your client that you’re here to help, but you might even answer a question they didn’t realize they had.
- Manage expectations. If you’re clear with your client about what they can expect from the selling process, they won’t face any nasty surprises down the road. Be honest with sellers about their home’s value, comparable sales in the area, and what changes need to be made for a smooth sale.
- Communicate clearly and consistently. Clear and consistent communication can be your biggest strength as an agent. You should educate your clients on each step along the way, review all the documents with them, and make sure to provide a realistic timeline. Keep clients abreast of updates and changes so they never need to ask you where they are in the process.
It’s easy to lose yourself in trying to have the cleverest listing, the flashiest open house flyer, or the trendiest staging, but if you neglect these key traits of a great agent, you won’t be delivering your clients your best work. By staying in touch, being honest, and thinking ahead, you can ensure that you’ll be the first name on your past clients’ lips when they hear that a friend or family member is looking to sell.