Are Realtors Utilizing Technology Enough to Push Sales?

By
Services for Real Estate Pros with RealSpace 3D

Are realtors doing enough when it comes to utilizing technology to maximize their sales?

Realtors everywhere are savvy enough to know they need to grow a network of potential clients whether it is through Facebook or Instagram, however when it comes to more complex technological endeavors are realtors slow to adapt? 

Gone are the days of just knocking on doors and handing out flyers. Today’s generation has a short attention span and everyone is accustomed to getting advertisements hurled at them relentlessly through their smartphones. The key to acquiring leads now is being able to quickly and effectively communicate what it is you’re selling and standing out in the crowd.

Here are a few simple ways to do it:

 

1.  Search Engine Optimization

SEO is a bit of a mysterious entity to those who are not fully immersed in the industry. There are no hard and fast rules when it comes to getting your website to number 1 on google. The rules are constantly changing and people are constantly figuring out new ways to circumvent these rules. SEO companies often charge too much for what they offer you or they simply under deliver. Although becoming an expert in this field is time-consuming, it could be worth every penny.

 

Here are a few of the basics to start getting your website near the top of search results. 

  • Create good content with worthwhile information
  • Make the content's text hierarchy easily read by Google and your viewers with well-targeted headlines
  • Use internal linking on your website to share the domain's link juice
  • Acquire high quality, relevant links to your content

 

2. Architectural Rendering and Visualizations

As an architectural rendering company employee,  I know this best. Realtors are often hesitant to spend money on high quality renders. 

Allow your clients to do a site walkthrough before ground has been broken – You now have the ability to allow your clients to step inside the development before it’s even been started. The best part is they don’t even need to wear a hard hat.

As virtual reality headsets start appearing on Christmas lists around the country, and the technology becomes more common, a very interesting trend in the real estate space is becoming apparent. Virtual Reality is proving to be a very effecting tool to sell houses before they are built. Creating a virtual reality walkthrough is now readily available for the average developer at fairly reasonable prices.

Although immersive technology is still relatively new, the excitement around it is growing. Virtual Reality is still not perfect and in coming years it will no doubt evolve significantly from where it is now, however, as things currently stand, it is a very tempting option for those looking to get a leg up on the competition to showcase their real estate development.

Architectural Rendering Software’s technology has also progressed significantly in recent years, mainly due to the popularity of 3D Rendering Software beginning to utilize the power of the graphics card instead of the CPU to speed things up. Companies like Octane and Redshift are pushing this transition forward.

Now more than ever it is important to pay keen attention to what really sets a 3D rendering company apart. There are thousands of architectural rendering companies around but just because a company has the technical ability to use the software it does not mean that they have the artistic ability or the understanding of design to pull it off. Companies like our own, RealSpace 3D, have a proven track record of high-quality results and 12 years of experience.

 

3. Social Media and Customer Communication

 When the term “social media” is mentioned people tend to now have a strong reaction. Many people have reached oversaturation with this media. Facebook, Instagram, Twitter and many others have turned a lot of users off with privacy issues and spam bots. That being said, social media still has it’s benefits, especially when targeting a certain market of users.

Creating well thought out ads on social media platforms is a great way to convey images of your new development while targeting a specific age group, income group and location.

Conversely, using social media as a platform for your customers to interact with you in a more personally is a fantastic way to create brand awareness and answer any questions your potential clients may have quickly (which is important these days, with our reduced attention span and patience).

If you regularly put out interesting content, show images of the build quality of development and show previous projects you worked on, you can begin to create a sense of security for your customers. Additionally, if other clients see you responding to complaints or concerns in a reasonable manner they will feel confident that they will be treated the same way.

 

4. Camera technology

Cellphone cameras continue to improve with each new generation however, don’t be fooled into thinking that you are now suddenly a professional real estate photographer.

There may be nothing more visually offensive or aggravating than seeing a multimillion-dollar listing being marketed with low quality, cellphone images. In one case, an apartment suite going for over a million dollars was being shown online with cellphone quality images with full garbage bags hanging off of the kitchen cabinets. The images looked unprofessional, and although a single image is neither going to make or break the sale of a home, professional images can encourage more foot traffic to view the house in person.

Photography requires both skill and an artistic flair. Just because everyone now has the ability to take photographs and apply fancy filters doesn’t mean that they should when trying to market a home. Do everyone a favour and hire a professional!

Another area of photography which has developed in leaps and bounds in recent years is the use of drones. Drones are a fantastic way to show the lay of the land, local features and even create smooth around the building while creating a dramatic sales video.

In addition, drone footage can now be combined with CG elements to show what future developments will look like situated on plots of land.

 

Although understanding all the latest technology can be a daunting task, the overall strategy is quite simple. Create great content and put it in intelligent spots to allow the people who best fit your demographic to see it.

Don’t expect yourself to be the jack of all trades in these very different real estate marketing avenues. Hiring professionals in areas you’re not already comfortable in will free you up to focus on tasks which you are already the expert in.

 

               

 

 

Comments (7)

MichelleCherie Carr Crowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Thank you for sharing this take on how well agents are using technology to market homes.

Aug 16, 2019 10:47 PM
Stefan Kaertner

Thank you Michelle! What are some ways you've been implementing technology into your marketing?

Aug 19, 2019 11:21 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Stefan,

Welcome to Active Rain.

Yes, you are right, real estate agents are over their head in technology and a few actually understand some of it. For the rest, like myself, we just believe 'magic' happens.

However, technology, like so many 'shiny things' in itself is not a solution. It must actually address a need within the agents business AND be conducive to empowering the agent to use the technology to its fullest capacity.

Your well written blog does present technologies wonderfully. However, the 'why do I care' portion is missing.

What problem do I have that this solves? For example SOI is not a solution to a problem I have. The problem is LEAD GENERATION! And that starts with getting a endless river of eyeballs on my information. Analytics may show I need 120,000 pairs of eyeballs a week to result in the 20 monthly conversions needed.

I would suggest presenting the agent pain in clear words followed by a suggestion, making the pain worse then the solution. This format will create an anticipation within the agent community of your next blog.

We all have challenges.

Many of these challenges have technology solutions.

Please don't assume agents actually know what their challenges or pain points are. Overworked, physically and mentally exhausted, we toil in isolation without much opportunity to reflect on such issues.  The clear voice of another is often what is needed to awaken the spirit within.

Welcome aboard the rain train.
Consider coming to the Q & A section to pose in a question form, the notice of your new blog.

Best of success,

Annette

Aug 17, 2019 07:18 AM
Stefan Kaertner

Hi Annette,


Thanks so much for your feedback; I really appreciate the time you took to write such a thoughtful response.


With regards to your comment about SEO not being the solution to a problem you have in lead generation, I disagree!


Getting unqualified eyeballs on your website obviously does not have much benefit, however, by targeting effective key terms on Google like "realtors in Palm Harbor" or "selling property in Palm Harbor" you could bring search traffic that could be interested in your specific services. Once those viewers are on your website you would need a well-optimized page and compelling content to see the leads sky-rocket.

Aug 19, 2019 11:20 AM
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Welcome to the ActiveRain community. Congratulations on your first post.

Aug 17, 2019 10:33 AM
Stefan Kaertner

Thanks, John!

Aug 19, 2019 11:21 AM
The Woodland Team of Texas
The Woodland Companies - Austin, TX
Land Specialists

Welcome to ActiveRain, I hope that your participation here helps your business to grow.
Btw, I followed your blog, and would be honored if you followed mine.
Thank You!

Aug 17, 2019 11:18 PM
Stefan Kaertner

Thank you Sara, Followed!

Aug 19, 2019 11:22 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Stefan Kaertner welcome to ActiveRain, and congratulations on successfully posting your first blog.

Aug 18, 2019 06:35 PM
Stefan Kaertner

Thank you George

Aug 19, 2019 11:22 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Stefan, the way we do business has definitely changed over the last couple decades, and have to keep up with the changes.

Aug 23, 2019 11:40 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Welcome to Active Rain, looking forward to reading many more of your posts, let me know if there is anything that I can do to help as you get started here.
All the best of success to you.
Bob

Oct 15, 2019 08:24 PM