How to Structure Your Real Estate Website for SEO Success

Real Estate Agent

The real estate business is an extremely competitive one and you need to use a ton of online and offline strategies to stay ahead of your competitors. At the same time, plenty of opportunities are available in this segment too, and this means when you do the right things, the chances of being successful is high.

One of the things that top the list of “must-have” things is a website. But it is important to note that the website should be structured for SEO success to give you a wider reach today. Here are some ways by which you can structure your website for SEO success.

Do an SEO Audit

Most real estate businesses are hyper-local, so you want your local customers and potential clients to know about your business. The good news is it easier to tell the world about your business with a good online presence as Google ranks your site locally, thereby making it easy for people to find you.

The catch though is, you have to do the right things to ensure that Google ranks you locally in their search results. This is a complex process and the first step is an SEO audit. Ideally, choose local SEO companies so they know more about the trends and will know to choose the right keyword for you. For example, if you live in the New York area, choose a New York SEO company to handle this audit for you.

Based on the feedback, you can make the necessary changes.

Site structure

To improve your SEO, start with how your site is structured. See how the XML, metadata, description, and the robots.txt file are structured and check if the information they contain is relevant to your business. This is important because when a user searches for local real-estate companies, Google will take into account your metadata, and users get to know about what you have to offer through the description. Make sure you get both these right for maximum visibility.


Content is undoubtedly the king when it comes to optimizing your website for SEO. As a first step, the choice of words used in the content should be relevant to your business. Also, they should have the right “keywords” that flow naturally through the content. These keywords are important for two reasons. First, they should flow naturally to appeal to audiences and secondly, Google scans through your content and picks up certain words from it to determine what your site is offering. Accordingly, it will classify and display your company on the results page. This is why you need to insert keywords, but they should also read naturally. More importantly, you should not overdo the keywords as this can violate Google's policy.


Your web page should have a reasonable number of inbound and outbound links to match Google's algorithm. Also, the links should redirect to the right pages with no broken links in between.

Thus, these are some of the ways to structure your website. Though it is not an exhaustive list, it is sure to get you started in the right direction.


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