So you've convinced that FSBO to finally list with you. Just by you having access to the MLS and brokerage resources, you have the ability to market that listing much better than any non-licensed person could.
Here Are 5 Easy Ways to Generate More Views for Your Listings
1. Professional Photography
A FSBO will try to do everything themselves, including photography. Photos are often times the primary gatekeeper for online leads clicking to see more information about the home. If that first photo doesn't capture their attention, they won't click further to see that amazing pool, kitchen island, or elevator.
2. Proper Search Engine Optimizatoin
Another advantage you have over a FSBO is having an online presense. Make sure it is filled with the correct content and keywords that will show up in search results. Denver homes for sale. Downtown dallas arts district high rise condos. Having the correct content on your page will ensure the search engines properly crawl and rank your website for future homesellers to stumble on.
3. Emailing Your Listings to Your Database
The easiest thing you can do is just email the listing to your database. It can be difficult to build a database if you don't already have one, but it can be done over time. A sizeable email database can prove to be a very profitable asset when you commit to building one.
4. Use Social Media
There are plenty of ways to utilize social platforms to encourage views to your listings. Sharing on Facebook is the first idea. Sharing on instagram or instagram stories is also great. You can also go the paid route and promote your listings via Facebook ads.
5. Door Knocking
Reaching out to people in your farmed area is an effective way to get more eyes on the listing. They might even recommend referrals to you, especially if you frame it as them having influence over who their next neighbor could be. Couple this with print marketing that directs them to your website, or a landing page of the listing can drive more interest in that property.
Of course, getting views on your website is a simple task --- the next step would be getting website visitors to become real estate leads. Need help with that? Read this blog to generate more real estate leads.