Real Estate Agent with Compass 01896887

The real estate world has become obsessed with price-per-square-foot (PPSF). Worse, so has the consumer. Maybe it makes them feel more intelligent? The reality is that not all square feet are created equal, and those who focus exclusively on the PPSF are bound to make poor decisions over the long term.

Banks and developers are partly to blame for this obsession: the accountants focus ONLY on the numbers as it relates to cost of land, cost of construction and then the sales price....per square foot. The higher the better. This has resulted in the shrinking of proportions to drive the PPSF higher. A 1,200sf 3-bedroom home is a very different product in comparison to a 3,000sf 3-bedroom home. Yet the 1,200sf home could end up being much more profitable.....per square foot. Many refer to larger rooms today as 'wasted' square footage. One day some people (and bankers) may see this 'wasted' square footage as breathing space?  

I am all for efficiencies, but it is blind insanity for the consumer (and their agent) to focus exclusively on PPSF. In the end they will get exactly what they wanted: a great price per square foot, but a not-so-great property!

Yes some properties have an incredible PPSF because some of those square feet are excessive and not terribly usable or functional. Striking the perfect balance between scale and PPSF is key. It is the ABSOLUTE price that really matters most to the consumer, regardless of PPSF.

There are also many cases where the PPSF is lower because of an inferior lot, undesirable positioning on the lot, location within a neighborhood (right by the entrance), frontage to a busy road, or other mitigating circumstance such as freeway noise.

Just because the PPSF looks like a bargain, does not mean you are buying a bargain. For sellers applying a high PPSF of a super-efficiently-scaled property to your not-so-efficiently- scaled property does not make sense.

PPSF needs to be evaluated case-by-case with clear SPECIFICS, not blind theorizing. I prefer QUALITY-per-square-foot for intelligent pricing and valuation!

You can read on for more here: San Diego real estate agents Aumann Bender & Associates.

Posted by

Joy BenderJoy Bender is the co-founder/owner of LuxurySoCalRealty with Compass. She has a passion for helping clients discover San Diego's coastal lifestyle. Specializing in second home buyers and relocation families moving to San Diego.  Joy will guide you to San Diego's finest homes.  


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