There is a simple, but critical element of a local marketing plan that many real estate agents no nothing about. It has the ability to increase your search engine results which will ultimately deliver more prospective customers to your real estate website, and it requires very little work on your part.
Have You Ever Heard Of NAP?
No, I'm not talking about taking a nap, I'm talking about promoting your NAP!
NAP simply stands for name, address, phone number. It is important that you publish this information all over the internet, and you must do it EXACTLY the same everywhere.
NAP is a very important step in the off-site SEO process, as it reaffirms for search engines the physical location of your business. With all the bogus information available online, NAP is a process that search engines rely upon to rank the different small (and large) businesses in every market area. NAP promotion is a key step in a thorough digital marketing plan.
For example, it’s incredibly unlikely that a fraudulent website is going to have a physical address offline, let alone will it post consistent NAP information on websites ranging from local directories and Google to the Internet Yellow Pages. The more local citations you can build up with consistent NAP information, the better, as it sets you apart from websites that pose as local businesses.
Local marketing with NAP is simply the process of registering your business name, address and phone number (exactly the same way) on some key websites and directories across the internet. It is critical that you decide upfront what your NAP will be and make sure it is correctly recorded at each location (for example, is your address 2066 Thomasville Road or 2066 Thomasville Rd?). The key is that the more you publish your NAP, the more you validate it with the directories and search engines. My NAP has been posted on thousands of different sites on the internet.
When I publish my NAP information on directory sites, it is always this way:
Joe Manausa Real Estate
2066 Thomasville Rd
Tallahassee, FL 32308
There are many applications online that you can use to add, modify, or remove NAP information on the sites most favored by the search engines (Google, Facebook, Apple, Yelp, Bing, Foursquare, Mapquest, Yellowpages, Angieslist, Citysearch, Manta, Switchboard and Superpages to name just a few). Of course, you could do this manually, but it’s much simpler to use an app like Brightlocal or Moz to do this in bulk (and to monitor your progress).
So if you want more traffic to your blog and website, you need to tell the world that you are a valid business, not merely a blog post on the internet. Publish your NAP to all the key players and places and you'll soon begin to dominate more of the local real estate traffic that you most definitely want.