Ask An Ambassador: 10 Reasons Why Your Blog May Not Work For You

By
Real Estate Agent with RE/MAX Elite 513.520.5305 www.LizTour.com SAL.2002007747

Blogging can be a very cost effective method of lead generation.

Combine niche blogging with IDX pages and you can have something attractive to home buyers, and some of those home buyers need to sell a home too.

Or you may find that blogging to other agents to attract referrals is more effective for you.  That approach is more likely to work if you're working a larger population market with high resident turnover AND you've developed a good sized following in the Rain.  If you live in Teenytown USA with population 723, your odds of success with that blogging approach are pretty remote (literally).

Blogging is an endurance sport and not some magic bullet strike it rich quick method of building your business, so let's say you've been blogging what seems to be long enough that you SHOULD have at least some business resulting from you work, but you don't.

Why is your blog not working for you? 

There's a whole host of possible causes:

1.  Your topic choice and audience target.  Pick wrong and you'll NEVER be at the Google results end of a consumer real estate related search.  E.g. you may have the world's best lasagna recipe, but no one is searching for "real estate agents who make great lasagna"!  Recipe posts may be great for keeping the attention of people who already know you, but I'd consider the odds slim you'll gain new clients that way UNLESS there is other material on your website to attract them first.

2.  Your attitude sucks and it comes through your posts.  You might attract some grumpy people, but frankly there's enough strife on Facebook that I'm not too interested in reading more conflict.

3.  Every agent in the world is an idiot but you.  This kind of ties into #2, but if your blog is one constant story about how every agent you work with has issues, I'm going to start thinking it's YOU that has the issue.

4.  Too much industry navel gazing.  Consumers don't give a rodent's hindquarter about where real estate may be in 10 years.  They're looking for help TODAY, present state.  What do you offer NOW that helps solve their problems?

clones...so many clones

5.  Your content isn't original.  You're cloning.  You post Keeping Current Matters content totally unaltered and within 20 minutes there's another 4 posts JUST LIKE YOURS.  You're just part of a sea of sameness.  Or you might write original posts, but you're writing generic posts, the same type advice tips found on Yahoo, MSN and other general info portals. The posts are only good for people to read once they've already found you for another reason because the actual blog post is on page 3,685 of Google Search results.

6.  You're not localizing.  Is there anything in your posts to indicate where you work?  Geography matters.  While I don't want to drop "Cincinnati" into my posts to the point that it becomes unnatural to read, it needs to be in there enough that Google and potential readers finding me for the first time know where I work.

7.  You've been blogging for a year...but you've only posted 12 times.  You've got to reach a critical mass of relevant posts before the bots recognize you and go "hey, that guy Joe seems to know a lot about real estate in Smithville" and give you some traction on the search results.

8.  Your posts have little to no substance.  Nothing wrong with being REALLY short on occasion, but those aren't the posts that get found unless you're supplementing them with additional traffic drivers (e.g. Facebook, Pinterest, ads, etc.).  Don't be long just to be long, but half assin' content development means you might have been better served to use that time doing something else.

9.  Yer spuhling iz atrooocus.  Everyone makes mistakes.  I'm prone to there/their flippity flops.  It's even worse when I'm running on a sleep deficit (when am I NOT?).  Blogging is more conversational than Literature  in style, so we can get away with some stuff, but it does become a reflection on you when your posts are littered with errors. Run spellchecker.  It won't catch everything, but it'll get the most obvious errors.

10.  Your niche is TOO small.  If I slice my market into too small a niche, I could get down to 5 homes a year that sell.  Of those 5, 4 already have an agent, and the ONE person searching online may not even know they need a specialist.  You either have to broaden your niche, or build up a pile of them to gain sufficient potential numbers to have a sustainable business.

There are other factors, but the list above captures the bulk of the reasons that could hinder your blog from being successful.  Take a close look at your work.  Nothing obvious to you?  Ask someone you trust to take a look.

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz

Bonus tip #11:  You have the wall of words with no eye candy.  White space matters.  Consider your demographic.

Posted by

Serving Warren County Ohio & Adjacent Areas

 

The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

Search Homes:  Https://WarrenCountyOhioRealEstate.com

Our Website:  www.LizTour.com

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  1. Ginger Harper 08/20/2019 10:38 AM
Topic:
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Groups:
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Rainmaker
3,331,449
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Liz and Bill: many attempt to be effective but it takes effort and thought to master the subject.  This post shows mastery matters. Excellent advice for those new to blogging and veterans alike.

Aug 20, 2019 10:24 AM #1
Rainmaker
1,228,961
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

An amazing post with unbelievably valuable content, Liz and Bill Spear ... if someone truly wants to up their blogging game and build their business.  Blogging success doesn't come overnight ... nor does it happen by chance.  You provide a blueprint for those that want to learn and succeed ...

Gene

Aug 20, 2019 10:45 AM #2
Ambassador
3,867,483
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Bill - you hit the nail on the head with this! You can't just throw up a blog, misspellings and all, add a few sentences, copy and paste information and expect it to work for you. 

Aug 20, 2019 11:26 AM #3
Rainmaker
1,533,620
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

Good suggestions if you are in a slump or don't even have a slump. The goal is to find your readership.

Aug 20, 2019 12:49 PM #4
Ambassador
1,639,267
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Helping you find your way home.

Blogging is a marathon sport... so true.

Aug 20, 2019 12:59 PM #5
Ambassador
2,859,686
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Wow Bill this is an excellent primer on what to do and what not to do in the blogging hemisphere to be successful. I do need to get back on the blogging train. That will happen one of these days.

Aug 20, 2019 03:43 PM #6
Rainmaker
756,134
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Good points, over the years I have found I enjoy the blogging, have had people tell me they read my posts, and even others who say they found my videos on line, it is all a combination marketing effort. 

Aug 21, 2019 10:00 AM #8
Rainmaker
752,260
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

I do believe you've covered every possibility for a non-productive blog.

Aug 21, 2019 10:18 AM #9
Rainmaker
2,454,294
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

We are pointed to self-assess here..... which is a very worthy endeavor

Aug 21, 2019 10:50 AM #10
Ambassador
2,863,813
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

spot on and the "attitude" is my favorite on your list.  There are so many agents on my "nope, no referral for them" list because of their attitude toward clients and potential clients, it shows and isn't good and I'd never want to subject a friend or family member or past client to that kind of attitude.

Aug 21, 2019 12:17 PM #11
Rainmaker
1,078,834
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

The bloggers doing these things are taking the easy road. It's so easy that it's obvious what they're doing - readers are smarter than that.

Aug 21, 2019 01:09 PM #12
Ambassador
3,985,191
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Bill:

I'd say you covered this topic pretty well. I sure hope I have learned enough to steer clear of any of these issues.

Great read for new bloggers to get started off on the right foot!

Jeff

Aug 21, 2019 01:51 PM #13
Rainmaker
14,064
Mike Easton
Movement Bank - Charlotte, NC
Creative lending solutions from coast to coast

Is there anything else a new blogger can do to get the 'bots' to recognize your blog? Or is it simply just putting out a ton of relevant content until Google starts to recognize? I cant even find my posts on Google at all yet

Aug 22, 2019 05:46 AM #14
Rainmaker
3,812,597
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Liz and Bill Spear,

You really made some valid points especially the "attitude" I see some agents display. It's hard to hide negativity....it comes out in the writing. Definitely not getting a referral from me. #3 is tied to #2..I see some agents always putting another agent in the bad light..they can't all be bad. I'm blessed to work with some really great ones and I let them know how much I appreciate working with them..it makes a transaction a win/win.

Aug 22, 2019 03:05 PM #15
Ambassador
3,310,140
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

All excellent points, Bill! I had to chuckle at 'Your attitude sucks!'

I have received a lot of calls from AR members during the past couple of weeks and one, in particular, named someone who always leaves negative comments - they faithfully comment but, their "negativity will never land them a referral." They may be 'fun in the Rain' but, what is ironic about it, I'm said the same thing to myself about that same person! 

I'm still a big believer in, attitude is everything!!

Aug 22, 2019 09:29 PM #16
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