What to Post on Facebook – Content for a Month!

Services for Real Estate Pros with www.PrinterBees.com BRE# 01392374

If you’re like a lot of real estate agents, you know you need to engage with your connections on social media. However, beyond putting up your listings and hoping folks share them, you might not know what to do.

The good news is there are a lot of resources that can help you. In this post, I’ll share with you how to find content to post for a WHOLE MONTH! 

That should get you started!

By the way, one of the ideas is posting helpful images like recipes. Want a free social media image recipe? Click here!

Getting Started

So one of the secrets of this strategy is that you don’t have to start right on the first of the month. Just jump in tomorrow!

When you look for what to share, think about what you enjoy seeing. Yes, you want to share about listings and ask your followers for referrals. But you need to mix in the fun, engaging content too.

Asking questions, having quizzes, and using humor are big wins on Facebook. You can also highlight unusual days and post fun personal images.

Week 1: Days 1 – 7

Alright, let’s dive in! What can you share for the first week?

I’m not going to make this specific to August or any other month. You can find ideas like this no matter what time of year it is.

Ideas for Week 1 (in no particular order):

  • Post a motivational quote
  • Highlight an unusual holiday that happens that week
  • Share a funny video
  • Post a selfie of you rockin’ it at the office
  • Participate in #ThrowbackThursday
  • Talk about why you became a Realtor®
  • Share a current listing

Week 2: Days 8 – 14

Inspired yet? This is so fun! There are countless things you can share. This week we’ll boost your business a bit more with two sharing days about that specifically.

Here we go!

  • Participate in #Motivational Monday
  • Post a This or That image (ask for the choice in the comments)
  • Share about a listing
  • Ask for referrals in a fun way
  • Share an easy recipe
  • Ask for advice from your followers – maybe the most important feature in a house
  • Share tips for making their home cozy/fresh for the season

Two weeks in and you haven’t done the same thing twice yet!

Week 3: Days 15 – 21

For many people, this is where they feel their inspiration and creativity flagging. You’ve done different stuff for two weeks. What’s left?

Plenty! Are you ready to dive in?

  • Share a great pin or image from Pinterest
  • Share an article you find inspiring
  • Ask followers what their favorite family activity is
  • Share a current listing
  • Ask your followers for their favorite restaurant in your farm area
  • Ask a question that uses “On a scale of 1 – 10…”
  • Post a contest in return for their contact information and/or sharing the post

There you go, three weeks!

Week 4: Days 22 – 28

Here it is, the home stretch. Are you ready to finish up the posting schedule strong? Again, you’re doing an entire month here… let’s be consistent and follow through!

Here are the Week 4 ideas:

  • Share another funny holiday from the current month/week
  • Share a meme
  • Post a picture of your pet and ask followers to do the same
  • Share a home hack for taking care of the home
  • Thank your followers for commenting/interacting in a heartfelt way
  • Share your favorite song from YouTube and ask followers for theirs
  • Promote a listing!

Wrapping Up the Month: Days 28 – 31

Most months have more than 28 days, and I’m not going to leave you hanging. Here are a few more tips and ideas to finish out the month.

Wrap up with these posts:

  • Post a multi-photo montage of a top listing
  • Post an A/B/C/D “One must go” image
  • Share a cat or puppy video
  • Talk about a recent sports event – ask opinions from your followers, even (especially) if you’re not a sports fan normally! (Ask them to explain it to you.)

What About the Next Month?

Want to know what to do the month after? Use these ideas again! 

You can rotate the order or use the same. It’s helpful to look up goofy/funny holidays in advance so you can plan those days to be about the holiday.

What do you think? Will this help with your real estate marketing? Share your thoughts in the comments!


This post originally shared on PrinterBees' Real Estate Marketing Magazine.


Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Ginger Harper 08/21/2019 08:27 PM
  2. Will Hamm 08/28/2019 07:00 AM
Real Estate Sales and Marketing
Real Estate Rookie
Marketing 101
Facebook Fridays
social media
facebook marketing

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Lindsay Reagan, Realtor
Bowen Realty - Wellington, FL

Great Post!  Thank you very much!!😀

Aug 21, 2019 07:11 PM #4
Greg Mona
Faira Homes Corp - Scottsdale, AZ
Real Estate in the 21st Century!

HOME. RUN. Nadine Larder! This one is bookmarked and saved! 

Aug 21, 2019 07:33 PM #5
Sandi Reed

Great article- thanks for sharing

Aug 22, 2019 03:39 AM #6
Henry wold

Usually, I never comment on blogs but your article is convincing. You're doing a great job, keep it up. And we also provide Quickbooks tech support.
if you need any type of help please contact us

Aug 22, 2019 04:25 AM #7
Barbara Michaluk
Weichert Realtors | Silver Spring, MD Phone Direct 240-506-2434 - Silver Spring, MD
Top Producing / Full Service REALTOR in Marylan

This is a great list to stimulate ideas for posting on social media. Thanks for sharing

Aug 22, 2019 04:58 AM #8
Dave Rosenmarkle
Highland Realty - Arlington, VA
32 years of providing fully satisfying service!

Thanks Nadine! Very helpful in motivating me and others to stretch a little and be more creative.

Aug 22, 2019 05:23 AM #9
Gordon Crawford
Gordon Crawford Home Selling Team - Morristown, NJ
Your Morris County Specialist!

Fantastic ideas, Nadine.  Thanks so much for sharing.  We all get writer's block sometimes.

Aug 22, 2019 05:31 AM #10
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Mach1 Realty Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Thank you for sharing Nadine.  I blog a lot on FB.  I sell a lot on FB. I also stay out of most squabbles on FB.  

Helpful hint:  When you ask someone to be friends on FB...what does that person see when they check you out?  Positive posts and friendly picture...or drunk/angry/unflattering photos or memes and mean argumentative comments...etc.   Can you guess which ones will not become my FB friend?

Aug 22, 2019 07:02 AM #11
JoAnn Young
Young & Young Properties - Melbourne, FL
Florida Real Estate

So very helpful!  Thank you!

Aug 22, 2019 07:34 AM #12
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

I'm so glad your post got featured!    I've bookmarked it for those days when I can't think of a thing to post - thank you!

Aug 22, 2019 08:17 AM #13
Edwena Potter

Great info! Then lather, rinse, repeat!

Aug 22, 2019 08:29 AM #14
Heidi Johnson
Heidi Naturally - Greenwich, OH
Educator providing healthy tips for busy moms

What a great list of ideas! Thanks so much for posting this. :) 

Aug 22, 2019 09:08 AM #15
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

So glad I took the time to read this informative and thought provoking post. Some days the creative juices seem to dry up.  This is a great list of suggestions so we never come up against that brick wall again!

Aug 22, 2019 09:27 AM #16
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Wow what great ideas!  By posting content like this, those who read the posts will get a better idea of who you are as a person--your likes, dislikes, sense of humor.

Aug 22, 2019 01:34 PM #17
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

So many wonderful ideas for FB postings. Nice share Nadine!

Aug 22, 2019 02:37 PM #18
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I love it! Great job, Nadine! I do admit to having some 'blank' moments when it comes to posting my daily FB posts! You've given me some posting fodder - thank you!

Aug 23, 2019 12:20 AM #19
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Nadine - it's always hard for me to discern whether to post on my business or personal page. I know strictly business is supposed to be separate - but many of your ideas would appeal to more than just followers of my business page.

Which do you think is better to implement your ideas?

Aug 23, 2019 12:21 PM #20
Keith McMullin
Port Aransas Realty - Port Aransas, TX
Port Aransas Real Estate

Nadine Larder Great ideas!  Thank you for all the suggestions.  Very creative and will likely drive interest.

Aug 24, 2019 01:17 PM #21
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Great blog Nadine and look at the people that you reach,  I will reblog this sometime soon also.


Aug 25, 2019 08:29 AM #22
Jovita Kafton

I have a business and a personal page, should I post more on my personal page and talk about my business? I don't share much on my personal page.

Sep 05, 2019 03:37 PM #23
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Real Estate Marketing Expert/PrinterBees Founder
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