5 Blogging Mistakes- and How to Fix them

Real Estate Technology with IXACT Contact Real Estate CRM

Blogging has been a pillar to a powerful marketing plan for some time now, and has the staying power of a long-term, sustainable strategy. It helps drive traffic to your site, effectively nurtures leads and can be an incredible brand enhancer by helping to position you as a thought leader. However, you can’t just blog for the sake of blogging, nor can you think to cheat Google’s algorithms with keyword stuffing just to get ahead in the search engine race for its coveted number one position.

Think of a blog as your own personal take on the field of real estate. You are the subject matter expert and have a wealth of knowledge dripping at your fingertips. While it might seem easy enough to open up a blank page and start typing, there are a few blogging faux pas that are slowing you down.

1. It’s Too Self-Promotional 

Have you ever spent time with someone where all they do is talk about themselves? Just a constant stream of consciousness going on and on about what they’re doing and what’s going on in their lives like everyone is supposed to be enthralled by it? It’s brutal – nobody can stand to listen to it. In fact, the best conversationalists are the ones that get excited about their audience, ask questions and position it around them. The same goes for your blogging. What type of value are you adding to their life? What type of conversation do you want to lead?


Instead of talking about yourself and what’s going on with your company, give your audience something valuable to read. Differentiate yourself from the clutter out there by providing educational content on the real estate industry, trends you’ve seen in the market, tips for staging your home or ideas for first-time homeowners. Think of it this way, when you’re starting to write an article, ask yourself, “why should they care about this?”

2. There Isn’t a Flow to the Blog

It can be easy to fall for the “brain dump” trap and just pour your endless thought patterns out on the page; the only problem is that it comes across as sporadic and nonsensical to the reader.


Write like you talk. Keep your narrative very conversational like you would be speaking with someone. It helps keep your copy organic and natural.

Another trick to combat the lack of flow in blogging is to design a structure to your blog on the key points you initially want to highlight and then work backwards from there. Once you have the framework in place, it’s easy to fill in the blanks. You can then create a compelling introduction and a call-to-action that reiterates everything you wrote about.

3. Tough Time with Topics

One of the fastest ways to help contribute to the bounce rate on your website is to have lack of compelling topics on your blog. They’re either too broad, repetitive or they’re just downright boring. Real estate agents live a very vivid and active professional life, so there should be no shortage of ideas and imagination.


How many times have you wanted to voice your opinion on the market or share your advice with someone? Well, this is your platform to do so. Blogging is a unique way to take all of the thoughts you have in your head and translate them into written form. Jot notes throughout your day when inspiration hits, look back through past emails and dig through your CRM for blog topics – you’d be surprised at the amount of gold that’s hidden in there.

4. There’s an Inconsistency With Your Frequency

Blogging regularly makes Google really happy. When you consistently write high-quality content, you’re more likely to show up on the first page of Google and in turn, will see an uptick on your website traffic. However, if you cannot prove to this search engine behemoth that you are committed to regularly producing high-quality content, your rankings will suffer. 


Plan an editorial calendar and look ahead at what you have coming up. Do you have a client appreciation event coming up that you’d like to promote? Was there a report published recently by a real estate board discussing market trends that you would like to put your own spin on? Create a plan for the month – and actually, hold yourself accountable by setting deadlines.

5. There Isn’t a Point to the Article 

The problem with writing a blog that lacks in direction is that the reader doesn’t know what to take away from this. It’s not passing the “why should I care” test.

So when they get to the “now what” stage, they don’t know what direction to head in because there wasn’t a consistent message to takeaway.


When you’re building out the framework for an article, put yourself in your readers’ shoes. What information do you want them to walk away with? Have a consistent theme running through the entire article with every point supporting your main argument. It starts with having your end goal in mind and reverse engineering it from there.

While it can seem daunting to stay up to date with the demands of frequent blogging – there are ways to get help. Today’s high-class real estate CRM’s have fresh and never recycled content to help you stand out from the crowd.

Start your FREE 5 week free trial of IXACT Contact now.

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Leif Price
Spot Color Marketing - Portland, OR
Content Marketing Specialist

Great points on blogging mistakes. Thanks for sharing this information.

Aug 21, 2019 06:00 PM #1
Lindsay Reagan, Realtor
Bowen Realty - Wellington, FL

Great Post! Thanks for pointing out what I need to be on the look out for

Aug 21, 2019 07:14 PM #2
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Rich Gaasenbeek very good tips to fix blogging mistakes.

Aug 21, 2019 08:23 PM #3
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

Blogging certainly helps drive traffic to your site, effectively nurtures leads and can be an incredible brand enhancer by helping to position you as a thought leader.

Aug 22, 2019 04:02 AM #5
Gordon Crawford
Gordon Crawford Home Selling Team - Morristown, NJ
Your Morris County Specialist!

Wonderful post, Rich.  Love that you identified the mistake, but also showed how to fix it.  Great tips and will definitely keep them in mind as I post.

Aug 22, 2019 05:37 AM #6
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Thanks for sharing all the good information, Rich. 

Aug 22, 2019 06:30 AM #7
Heidi Johnson

This was very helpful. Thanks for posting.

Aug 22, 2019 07:29 AM #8
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Good points, nicely presented.  You walk the talk.  Thank you!

Aug 22, 2019 08:11 AM #9
Bruce Hicks
Best Homes Hawaii - Honolulu, HI
Your Lifetime Friend/Helper!

One of my mentors Rich Gaasenbeek said "It's not about me, It's ALL about YOU!" Good Post.!

Aug 22, 2019 08:39 AM #10
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Inviting posting

Aug 22, 2019 09:17 AM #11
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Good advice - glad you included the fixes along with the problems.

Aug 22, 2019 10:20 AM #12
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Rich Gaasenbeek ,

Glad to see your post featured..you made some valid points but I especially liked the fixes!

Aug 22, 2019 02:57 PM #13
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I especially liked what you said about writing like you talk ... that is much easier than trying to be someone I'm not.  You had great content and I liked the Fix with each tip!

Aug 22, 2019 05:41 PM #14
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Rich- these are excellent! I agree with what you said...write like you talk. It's a lot easier to do that!

Aug 22, 2019 07:46 PM #15
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

This is excellent advice about the issues to watch for in our blogging, and how to fix those problems. Great reminder! Bookmarked!


Aug 23, 2019 08:42 PM #16
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

I'm so guilty of blogging inconsistently. I get on writing jags and will often write 10-12 blogs in one day and then nothing for a few weeks. If I were smarter, I'd spread out the dates when they published.

Aug 24, 2019 07:58 AM #17
1~Laura Filip
1~Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Thank you for sharing this amazing Blog-all the points are spot-on for sure. 

Have a blessed day. 

Aug 24, 2019 08:03 AM #18
Keith McMullin
Port Aransas Realty - Port Aransas, TX
Port Aransas Real Estate

Rich Gaasenbeek Great post and I guess that is the point.  The suggestions "fix" for each challenge offer very good advice.  As real estate professionals we are expected to be multi-talented.  Providing engaging blog content is one more way for us to add value to our prospective clients.

Aug 26, 2019 09:12 AM #19
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