Real Estate Revolution: A Realtor's Ultimate Secret Weapon

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In this episode of The Real Estate Revolution Podcast, I am sharing how three carefully crafted phrases will become your ultimate secret weapon for converting clients.

The most amazing thing about each of the three phrases that I’m about to reveal to you are that they are completely undetectable. As your targets read your content, they will have no idea that they are being psychologically manipulated into doing whatever it is that you want them to do.

Obviously, I use these phrases in my own content and I can’t tell you how many times I have had people call me and say something like “I have no idea how or why I am calling you but please let me give you my credit card now so we can get started right away”.

Just imagine what it would be like if you had your targets calling you asking you to please list their home, or allow them to join your team in that same way! What would that do for your business and life?!

It’s pretty exciting to think about eh?

So next time you are getting ready to write any copy for anything in your business, make sure you find a way to incorporate at least one of these powerful phrases.

Don't forget to subscribe to this podcast for more actionable advice on how to design the real estate career of your dreams. 


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Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Sarah,
Thank you for sharing your "secrets".  Although, I don't like the word "manipulated" when it comes to working with clients, your suggestions are all spot on. 

Aug 23, 2019 07:22 AM #1
Kat Palmiotti
406-270-3667,, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

I'm glad Carol included this in her weekly post. I do agree with her comment about the use of "manipulation" but these are interesting word choices.

Aug 24, 2019 05:59 AM #2
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

I love all 3 phrases. Thanks for sharing them and explaining how and why they are so effective.

Aug 25, 2019 10:45 AM #3
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Sarah Layton | Copywriter & Inman Star Contributor

I provide real estate content marketing services
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