What SIZE is your Cap ? Is it a Good Fit ?

By
Real Estate Agent with EXP Realty 414-525-0563 57026-90 Broker

  What SIZE is your Cap ?

     Some agents don’t look at the business of having/running a brokerage as a business. Everything they need to conduct transactions is just “there.” There is an office….which statistically…nationally and globally is ranked least important by many businesses…hence the brick and mortaroften used comparison with Blockbuster and Netflix. When you take a listing..it is the home or business you are listing. When you meet with a buyer or investor it need not be at an office. When you close a transaction it is at the office of a lender or title company…in Wisconsin and many other states.

      The brokerage offices we drive by very often have one or two cars in the parking lot. Lots too require maintenance....of surfaces, landscapes...plowing and cleaning.

    The laptop has replaced the desktop. Digital signatures, scans, emails have replaced the need for having a “place to sign” documents. The cost of doing business has diminished in these areas and been replaced in some cases by an investment in technology. Decisions have to made…invest in office space AND technology …the financing for both has to come from somewhere….monthly fee, franchise fee, cap….to be “current” to be competitive in today’s marketplace…technology is an essential element.  When you pay "nothing" you are not getting something.

    For some agents this post may cause you to ..."ponder." If you are a small or one person agency....how much of your budget is being spent on outside services...the CRM...or maybe crmyou forego that expense...and at the same time the possible business it could bring and time it could save you to spend addressing other things. Maybe you don't have a cap...you pay fees continually for the maintenance of the office..the salaries and benefits of a staff. IF you work for a franchised brokerage the questions become ...what are you paying for that you do NOT use...what do you need or want that you are not getting or paying for on your own that could help your business ?  Likely you may not know all the technological options there are....they change all the time.

     Everyone should love where they are...the reasons are important only to each individual agent...how you prioritize the things that make your business.. your business is a very individual decision....and sometimes hard to view objectively. 

       Some things you may believe about where you are or where you could be may or may not be true.  If your Broker suspects you are considering a move...he/she may make you offers of dominoincreased this and reduced that...you make THEM money is certainly one reason that the offers come into play. The other reason is that ...as has happened in a number of brokerages...when one agent leaves,...it has a domino effect and that is something understandably, the Broker does not want to have happen.

    We are enjoying having other dimensions to our real estate practice. We are loving be approached by agents...and referral sources...lenders and investment counselors to discuss real estate  brokerage models. We meet...we zoom...we "cater" to agents with our "Munch and Earn" meetings....it can be....and we know IS a learning experience for every open minded person who chooses to confidentially participate in this kind of conversation. If this sounds like the kind of conversation you may enjoy....Call us 414 525 0563 ..you may well be surprised at what you will learn.  This really IS a free Lunch...when in the case of ZOOM meetings may be delivered to you by Delivery Dudes or your local eatery...it's on US !

      This has been an informational post brought to you by Sally K.& David L. Hanson, Broker Associates with EXP Realty, honored to be of service for all things real estate in southeastern Wisconsin.

      

Posted by

Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS


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Rainmaker
4,108,784
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Sally, our business has definitely changed over the years and a brick & mortar office has gone by the wayside.  We are seeing many virtual offices.  I have one to bring clients to if needed.

Aug 24, 2019 06:48 AM #1
Rainmaker
3,268,931
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

The need is almost non existent....and we have a "business" office as well as a home office but have not and don't see a need for paying for more overhead.

Aug 24, 2019 06:59 AM #2
Ambassador
3,823,258
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Sally and David laptop and electronic signatures have had a huge impact on the way the Real Estate business runs today.  But I do know some agents who feel they need to report to an office everyday in order to be productive.  They feel being at home creates to many distractions for them.

Aug 24, 2019 04:41 PM #3
Rainmaker
3,268,931
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

I can honestly say that we know no one that spends any amount of time in an office...home offices are so common and our model does have the option if people want to have an office of course...they can @George Souto

Aug 25, 2019 02:45 AM #4
Rainmaker
3,205,484
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Sally and David,   I still havea desktop in my home office but 2 lap tops that I have with me all the time.

 

Aug 25, 2019 08:17 AM #5
Rainmaker
3,268,931
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Mobile is a good thing Will Hamm !

Aug 25, 2019 08:19 AM #6
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Rainmaker
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Sally K. & David L. Hanson

WI Realtors - Luxury - Divorce
For All Things Wisconsin Real Estate...Call the Hansons
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