Contrary to the opinion of many web design agencies out there which recommend developing a large hand-coded website, small business owners should consider getting a website built on one of the better online website builder tools available today.
Many agencies would disagree, and you can understand why when they're charging thousands for bespoke hand crafted website development. But the fact of the matter is, small businesses can ill afford the costs involved and need something slick, affordable, future proof and easily managed.
Before choosing the right tool for website, it is important to assess the business requirements and goals to identify and set up the best platform for getting your small business online fast. For this purpose, one of the most preferred ways to read Website builder reviews available online. This would help you choose the best software for your desired needs. Once you're online, you can focus on the real work of communicating your brand, generating visitors and converting them into paying customers. Let us have a brief point by point discussion on the benefit of using online website builders:-
Website Builders: What are they?
An online website builder, also known as a website builder, an online content management system (CMS) or a web builder, is a special kind of online software that works in the cloud and is used for creating a professional website in the shortest time possible. .
They are tools that allow the construction of websites without any special programming skills or other technical knowledge, such as knowing how to install a CMS, apply a template or create a database.
Website Builders: Why Small Business Should Choose Them.
Obviously, the economies of scale kick in here, it stands to reason that something mass produced is going to be cheaper than something custom made. But don't confuse mass produced with not customisable. All of the top website builders have an incredible selection of stunning themes that come with a huge range of customisation features already built in. And new themes are added all the time. As such, they are far cheaper than ordering a hand-coded website from an agency.
These website builders are run on vast global networks of servers in order to provide the hosting capacity for many thousands of websites. If one server falls over, another takes over. So there's never any downtime. Frustrations with your website availability is a thing of the past ! By the very nature of their business model, online website builders take extra caution to ensure always-on availability of the websites hosted on their platform.
3) 24/7 Support
Website builders don't become the best without great customer support and a comprehensive knowledge base. Without this, their customers would exit in droves. They are also available on hand to offer assistance whenever required. This aspect assume further significance against the probability of a single bad review by a dissatisfied customer who could not get the timely support of the company.
4) Easy to Manage
When providing a service to a diverse range of customers it's imperative to offer a website building tool that is intuitive and easy to manage. Significant investment is dedicated to testing, evaluating and delivering an experience that is as simple as possible. Drag and Drop is the norm in today’s world where millions of small business owners having no technical background are feeling the need to have a website ! Make it difficult and face the users backlash, and subsequent migration! No online website builder company would take this risk and shall always endeavour to make this process seamless.
5) Thoroughly Tested
Once again, users would speak with their feet. A tool riddled with bugs and problems would not be widely adopted. It is essential to have a continual cycle of feedback and release to ensure the platform stays relevant and functional. All website builders must seek to improve and evolve. With feature requests coming from thousands of users, a user should expect that his issue is already being worked on by his website builder brand.
6) Optimised for Speed
Along with globally distributed highly optimised hosting, it is imperative that the best website builders are optimised for speed. Along with reducing file clutter they all adopt the best practices in image and file compression, to ensure that standards are met and web pages are served rapidly. With the migration of huge percentage of users in the mobile browser space where data optimization is uber important, it has become a must-have facility to provide real time deep optimization of speed loading of your website.
7) Search Engine Friendly
All of the best website builder tools come completely optimised for SEO out of the box without you having to do anything at all. Pages are constructed in a semantic fashion, with all of the relevant SEO tags and sitemaps generated automatically. Google loves them, so you can be sure you'll be found in search.
8) Latest Features
Community demand for new features is endless. To keep abreast of current trends and advancements, dedicated teams are required to provide new and exciting functionality all the time. The platforms are constantly evolving, they simply can't afford to be complacent when web technology is changing at a rapid pace and all major players in the field are adopting the new technology everyday.
9) Optimised For All Devices
Website builder themes are guaranteed to work on any mobile device, adapting to the screen size automatically. They have inbuilt technology that automatically matches with the size of the device to ensure that your website's content looks great on every device always.
10) Socially Connected
All website builders have social networking profile links by default for easily display. They make it supereasy for your visitors to follow you on all the major social network of their choice. They're also configured to allow your website visitors to share content and products without the need for additional services and plugins. Social sharing is key to small businesses extending their reach online.
Online Website builders are the future for small businesses online. This continually evolving arena of tools and features allows small businesses to adapt to their customer needs, patterns and behaviour and get ahead of the competition. All the while confident their website will be functional, affordable and up-to-date.