Are You Visible Enough To Be Memorable In Our Massive Crowd of Agents?

By
Services for Real Estate Pros with RE/MAX Executive Realty 104763
https://activerain.com/droplet/5kvm

 

We’ve been reading many posts about the future possibility of experiencing another “recession.”  I think there’s always a possibility but not necessarily a probability right now.

Every real estate agent who actively participates, at this time, will not survive a recession. Past recessions and market changes have taught us this.

Why do some survive when others do not? Those who have a “strong brand” will always survive. I’m a firm believer.

Housing (Shelter) is a necessity of life. There will always be business. Some people need to sell and rent to stay afloat; some must sell for new job opportunities; some will be on the verge of losing their home; and others will be looking for investment scenarios for future equity gain. One man’s loss is another one’s gain! That’s life.

Who will get those potential buyers and sellers? Those who are able to continue because they paved the way with present marketing.  The agents who “marketed like they mean it” will always have business.  Their names will be remembered when the time to jump into the market, for whatever reason, finally arrives.  

Branding is not an overnight occurrence. It requires years of continued visibility of name, address and telephone # to carve it in the mind(s) of the public. Immediate recognition of logo and photos, in the marketplace, requires time and consistent exposure.

Familiarity will save you during an extreme economic decline. We’ve had more of them than I want to remember.  We’ve all witnessed agents who “come and go.” They may be starting the flow of exiting now, but they’ll be back!! Some who do not exit will work a second job to fill the gap. That’s the same, in my opinion. Real estate is a full time job.

Just another thought for the moment….

Posted by

       

Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-918-9148

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2019 Barbara Todaro

                               All Rights Reserved



 

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Rainer
267,737
Stephen Turner
Gemcraft Homes (TriCorner Realty) - York, PA
The BIG Guy of NEW HOME SALES

Great post, no matter the market. "Always be KNOWN and Talked about!

Aug 25, 2019 08:31 AM #43
Rainmaker
4,991,191
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Stephen Turner accomplishing that will result in a banner year, no matter what name they attach to the market conditions!!!! 

Aug 25, 2019 08:41 AM #44
Rainmaker
1,215,980
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Barbara Todaro,

I started my business in a downturn.  You are right, you have to market like you mean it. If the pie gets smaller, you just have to get a bigger piece of it!

Aug 25, 2019 09:20 AM #45
Rainmaker
4,991,191
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

yes, Sheri Sperry - MCNE® it's the ONLY time I allow myself and the team a very large piece of THAT pie!!!!! other types go to the hips...

Aug 25, 2019 09:26 AM #46
Rainmaker
400,412
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

Good morning Barbara, no matter when a recession hits, I agree branding will sustain you through any tough times. The other key to managing a recession is cash flow. You need to be sure you save enough during the good times so you can continue your marketing campaigns during the slower times.

Aug 25, 2019 09:48 AM #47
Rainmaker
4,991,191
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Matthew Klinowski, PA agents who have not branded their name will fall off the real estate wagon.... and marketing must continue....there will always be listings to market, if you've branded properly.... be known, Matthew.... be visible.

Aug 25, 2019 10:28 AM #49
Rainmaker
2,762,040
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I’d like to think that I am memorable and personable and well liked by enough people that it works out at the end of the day. But who knows? :)

Aug 25, 2019 09:23 PM #50
Rainmaker
2,762,040
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I’ve seen many of them off the wagon in that regard. Someone will get back on, and some don’t really ever get back on. Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional

Aug 25, 2019 09:24 PM #51
Rainmaker
2,762,040
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I think most of us are plenty ready but don’t have the confidence in ourselves to move forward and I’ve been there before as well, but I want to say, don’t give up to everybody! Love and light!

Aug 25, 2019 09:29 PM #52
Rainmaker
4,991,191
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

anyone in a competitve service business must have confidence and that must be visible in a very humbling manner..... Laura Cerrano and you've mastered that now.

Aug 26, 2019 03:18 AM #53
Rainmaker
3,813,830
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Barbara Todaro ,

Congratulations on the gold star and Kathy Streib featuring it in her "Ah-ha" moments for the week. Well said .....there will always be market fluctuations but housing is a necessity of life. There will always be those moving and needing our help. Agents come and go and then there are us who are still here..helping buyers and sellers navigate transactions.

Aug 26, 2019 05:16 AM #54
Rainmaker
227,760
Rick Frissell
HomeXpress Realty - Valrico, FL
aka "The Red Baron of Real Estate"

Great advice Barbara Todaro!  Our office has "new agents" training every other month for newly licensed agents.  The broker invites a few of us to give our words of wisdom for our success.  My words begin with "If you build it they won't come!"  To your point, a fancy tagline, logo or bio does not change anything for the next day.  It takes time, effort, study, experimenting, and faith.

Aug 26, 2019 05:53 AM #55
Rainmaker
2,454,564
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I worked for a guy who went through the depression and two world wars who took those harsh lessons and put them to work literally. He made himself available and refused no work resulting in extra-ordinary success. Once someone experiences severe want or lack that is usually enough lesson to never go there again. I work until I cannot... recession or not using the squirrel principal of putting away nuts for the winter...Works like a charm

Aug 26, 2019 06:24 AM #56
Rainer
42,271
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
Relocation to NW AZ with elbow room & more freedom

Those in marketing refer to "top of mind" and "nurture marketing."  In sales leadership it is called focus, strategic planning and goal orientation. Regardless of what you call it, your post brings those topics to life, thank you Barbara Todaro 

Aug 26, 2019 06:40 AM #57
Rainmaker
4,991,191
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Dorie Dillard CRS GRI ABR there wll always be a grave need for housing...

Rick Frissell branding takes time and effort.... focus and discipline....

Richie Alan Naggar and you'll always be a survivor and thrive, regardless of the market conditions...

Aug 26, 2019 06:49 AM #58
Rainmaker
4,991,191
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Leanne Smith working it every day consistently; learning to focus; and having the discipline to exercise the tasks that work best to provide good visibility will lead to strong memorable branding.....

Aug 26, 2019 06:52 AM #59
Ambassador
2,991,111
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Your thought for the moment is a good one.  Consistency is something you have always done...without it you won't have the solid results. It is our job to remind them we are in real estate. It is not their job to remember.

Thanks for sharing your marketing expertise Barbara Todaro 

Aug 26, 2019 06:47 PM #60
Rainmaker
1,537,363
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

It bothers me that there are those who are talking it up and pushing hard for a recession...

Meanwhile, I agree - come what may, the agents who consistently market themselves AND provide outstanding service will continue to thrive. There will always be people who need to buy and sell homes.

Aug 26, 2019 08:23 PM #61
Anonymous
Rose O'ReillyHomeSmartRealty

I think it is the latest "spin" to talk about recession. I just don't see it.I remember the Dot.com crash but we were listing and selling homes.

Aug 26, 2019 09:02 PM #62
Ambassador
3,986,177
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

As always, Barbara, you bring the right focus to our marketing - being visible, being noticed, and being consistent...much more than a thought for the moment!

Jeff

Aug 28, 2019 08:12 AM #63
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