We’ve been reading many posts about the future possibility of experiencing another “recession.” I think there’s always a possibility but not necessarily a probability right now.
Every real estate agent who actively participates, at this time, will not survive a recession. Past recessions and market changes have taught us this.
Why do some survive when others do not? Those who have a “strong brand” will always survive. I’m a firm believer.
Housing (Shelter) is a necessity of life. There will always be business. Some people need to sell and rent to stay afloat; some must sell for new job opportunities; some will be on the verge of losing their home; and others will be looking for investment scenarios for future equity gain. One man’s loss is another one’s gain! That’s life.
Who will get those potential buyers and sellers? Those who are able to continue because they paved the way with present marketing. The agents who “marketed like they mean it” will always have business. Their names will be remembered when the time to jump into the market, for whatever reason, finally arrives.
Branding is not an overnight occurrence. It requires years of continued visibility of name, address and telephone # to carve it in the mind(s) of the public. Immediate recognition of logo and photos, in the marketplace, requires time and consistent exposure.
Familiarity will save you during an extreme economic decline. We’ve had more of them than I want to remember. We’ve all witnessed agents who “come and go.” They may be starting the flow of exiting now, but they’ll be back!! Some who do not exit will work a second job to fill the gap. That’s the same, in my opinion. Real estate is a full time job.
Just another thought for the moment….
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