We all get further ahead by helping each other rather than competing and tearing each other down. Two heads are better than one.
I think we all inherently know this.
But, more often than not, we forget it.
So I want to share one way that networking and collaborating has just worked for me in the blogosphere. The more I blog, the more I'm realizing the importance of networking...each month and each week.
I've been trying to do more guest blogging. Why? Well the primary reason (for me) is to improve my domain authority/trustworthiness of my blog. Why? Because that improves my SEO for my entire site - for everything I've already written and everything I will right.
Recently, I bought an existing blog (with a friend). Our domain authority is relatively low (even though the quality of most of the articles is high...in my opinion). Previously, the blog was more of lifestyle blog, so kind of bit of everything.
Now that basically means it means nothing to Google. A little bit of everything is basically a whole lot of nothing. It's Jack of All Trades, Master of None. Drives me crazy. Because even if you don't care about Google, you should care about your audience. And, we were confusing them. No focus.
So we are trying to reel it in. We are focusing on blogging tips and ways to save/make money (most of them involve online solutions, blogging, work at home).
So we writing more articles just on these topics (and pretty much ignoring all the other stuff (e.g. meal planning, organizing, time management and about 5 or 6 other things).
And, we are building backlinks from other sites related to our topics, especially those with higher domain authority and larger audiences. Thankfully over the last few years, I've met a lot of great bloggers and made good friends with them and helped them out.
This week, I was honored to write a guest post on Suzi's Start a Mom blog. You can read the article I wrote. It's kind of my success story. How I make $20,000/month from my blog WITHOUT using an email list.
Feel free to read it, either if you're curious about how your blog can earn you money (potentially something to consider in future years when you are getting closer to retirement) or more importantly to just support me. I don't want Suzi to think I'm a total loser, so if you want to leave a comment or share it, I'd be grateful.
Anyway, getting back to the topic at hand. Guest posting occasionally can help build your domain authority so that later you can get more SEO traffic.
I wrote a different article a couple of weeks ago for a different site, and I plan to do another one in September. Sometimes I get on a roll w/ these, and sometimes I get behind. (yes, I was supposed to this in December LOL. But, it's done now. Yay!)
Now this recent guest post can help me in more way than one.
If you read it, you'l see that there are links to my 2 SEO ebooks. My SEO ebooks are doing very well, BTW. Anyway, in her post, those are affiliate links. So that means if someone clicks her links and then buys the books, she earns an affiliate commission, so that help her. And, of course it helps me, too. It helps get me in front of a different and larger target audience.
Suzi also benefits because I wrote a unique article for her and her target audience. It's basically free content for her...and a success story that she can share with new and aspiring bloggers. All she needs to do is add in a few pictures and some internal links to her related posts (which also improves the SEO for those articles).
Now it's great to have this extra content for free (as long as it's high quality). It helps her get more traffic and more subscribers...and those subscribers are gold.
On my new blog, I'm starting to accept some blog posts from people I know very well, if it's on the topic of blogging and allows me incorporate my affiliate links. You see managing 2 blogs is a lot of work...too much work. So if I can leverage the work of others (and I help them w/ a backlink), it makes my life simpler. I can promote more content in less time.
Our blog is newish so it's only generating a little bit of money (maybe $500/month), so we're not yet in a position to hire much help yet (but maybe next year).
Would guest posting be helpful for you? You could guest post on other sites. Or you could allow others to guest post on your site (if you have a strong Domain Authority). Or you can do both.
Guest posting is nothing new. I think I started doing it (occasionally) in 2012 or 2013.
I hope this info is helpful.