Shhhhh!!! Don't tell the IRS but I've got a winning ticket! A ticket I can turn into dollars!
All I have to do is lift a finger.
And put it back down.
Lots of repetitions on the keyboard.
But not just any repetitions will do the job if you want to print money.
You have to find the right combinations of keystrokes for YOUR market and YOUR skill set.
You'd like to accomplish more while doing less, right? Who couldn't use more free time for doing the fun stuff instead of working more?
So how do you do that?
You look for the neglected parts of your market that have sufficient business opportunity to make it worth pursuing.
Ideally, that segment also beats the typical selling price for your market. Look, I have no interest in trying to raid the luxury home market. There's more than enough agents in my market who've already staked out and established that territory. I'm not a name that's going to be known in the country clubs.
But...there's still plenty of worthwhile business to be done if you find the right places.
In my market, low maintenance living is a prime target for our blogging. Patio homes, condos, landominiums and the like. Throw in new construction for good measure and I've got a market segment that typically at least matches the median price for my market, and most often easily beats it.
So blog post after blog post, digital breadcrumbs thrown to the wind, putting out the information to the potential buyers and sellers I want to attract. Admittedly, the vast majority of what I attract are buyers, but some of those buyers need to sell too. Today we closed a condo thanks to one of those blog posts about low maintenance living. And those buyers have a home to sell that will be priced over 4x as much as today's purchase. Downsizing is a good thing :)
So what segment can you choose? Find it. Learn it. Blog about it. Blog about it some more. Eventually you'll have your own winning ticket :)
Until next Tuesday, Ask An Ambassador if you need help,
Bill & Liz aka BLiz
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