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Ask An Ambassador: A Winning Ticket

Real Estate Agent with Transaction Alliance 513.520.5305 www.LizTour.com SAL.2002007747

winning ticketShhhhh!!!  Don't tell the IRS but I've got a winning ticket!  A ticket I can turn into dollars!

All I have to do is lift a finger.

And put it back down. 

Lots of repetitions on the keyboard.

But not just any repetitions will do the job if you want to print money.

You have to find the right combinations of keystrokes for YOUR market and YOUR skill set.

You'd like to accomplish more while doing less, right?  Who couldn't use more free time for doing the fun stuff instead of working more?

So how do you do that?

You look for the neglected parts of your market that have sufficient business opportunity to make it worth pursuing.

Ideally, that segment also beats the typical selling price for your market.  Look, I have no interest in trying to raid the luxury home market.  There's more than enough agents in my market who've already staked out and established that territory.  I'm not a name that's going to be known in the country clubs.

But...there's still plenty of worthwhile business to be done if you find the right places.

In my market, low maintenance living is a prime target for our blogging.  Patio homes, condos, landominiums and the like.  Throw in new construction for good measure and I've got a market segment that typically at least matches the median price for my market, and most often easily beats it. 

So blog post after blog post, digital breadcrumbs thrown to the wind, putting out the information to the potential buyers and sellers I want to attract.  Admittedly, the vast majority of what I attract are buyers, but some of those buyers need to sell too.  Today we closed a condo thanks to one of those blog posts about low maintenance living.  And those buyers have a home to sell that will be priced over 4x as much as today's purchase.  Downsizing is a good thing :)

So what segment can you choose?  Find it.  Learn it.  Blog about it.  Blog about it some more.  Eventually you'll have your own winning ticket :)

Until next Tuesday, Ask An Ambassador if you need help,

Bill & Liz aka BLiz

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Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

Search Homes:  Https://WarrenCountyOhioRealEstate.com

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Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hi Bill(and Liz too) - so what you're saying is that this "get rich quick" scheme you are promoting is really nothing more than some blood(figuratively, likely), sweat(not so difficult during August in some areas) and tears(more or less)? Ahh, there goes the easy money.  Once again...

Aug 27, 2019 05:39 PM
Liz and Bill Spear

True, I have NOT cut myself blogging yet.  I think I've picked up a flat tire cruising a new construction development for pictures.  I've had a sore shoulder from sitting at a laptop too long, and I've actually cried a few times (a VERY few times) while constructing a post about something very personal.  The money hasn't been easy, but it's been substantial.

Aug 28, 2019 04:26 AM
Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee 423-677-6677

Yes Liz, you are correct.  Just need to find your niche.  I need to be more consistent.

Aug 27, 2019 05:41 PM
Liz and Bill Spear

I'm stubborn about my blogging.  I have to watch my focus and make sure I'm producing enough of the type of posts that actually have potential to land new business.

Aug 28, 2019 04:27 AM
Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI
HomeSmart Real Estate - Scottsdale, AZ
Arizona Homes and Land Group/ Buy or Sell

Good analogy Liz and Bill Spear  and yes about niche marketing. Going after the smaller unique  niche piece of the market (basement homes, RV Garage homes, probate homes) etc does draw special buyers. Jeff

Aug 27, 2019 06:14 PM
Liz and Bill Spear

You have to love long tail blogging!  When the buyer finds your posts, they figure out that you know what you're doing and you're offering it to them.  No interviews, just a straight up "help me!" call from a client to be.

Aug 28, 2019 04:27 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

 Good evening Liz and Bill Spear ,

Oh darn you mean those who try and do the least to make the most aren't successful??? Who knew?? Finding a niche and marketing consistently will pay off..key word consistently!!

Aug 27, 2019 07:02 PM
Liz and Bill Spear

No doubt, we've got to keep plugging away!

Aug 28, 2019 04:28 AM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Home is where the hearth is.

what?!  There's no get-rich-quick-scheme??


this is truly disheartening.

Aug 27, 2019 07:25 PM
Liz and Bill Spear

There are PLENTY of get rich quick schemes.  Just mail me $499, or for today only, $399 and I'll send you one!

In other words, the biggest get rich schemes seem to benefit the ones selling them to agents that want one :)

Aug 28, 2019 04:29 AM
Alan May

couldja send me a list of those schemes.... I haven't sent any money to any Nigerian princes, lately.

Aug 28, 2019 08:38 AM
Gordon Crawford
Gordon Crawford Home Selling Team - Morristown, NJ
Your Morris County Specialist!

Very well said, Liz.  Recognize what you’re good at and staying with it. 

Aug 28, 2019 04:23 AM
Liz and Bill Spear

There are niches I have no interest in.  Short sales for instance.  I hope I've done the last one ever in my career.  I don't enjoy them and there are better fits for my skill set.

Aug 28, 2019 04:30 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Liz. Real estate is not a quick winning ticket? It takes blood, sweat and tears? Why didn't my instructor tell me that? Enjoy your day! 

Aug 28, 2019 05:39 AM
Liz and Bill Spear

For some reason they want to keep it a secret :)

Aug 29, 2019 07:32 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I have both won and lost in the many categories of life. The end result is valuable but lets hear it for the opportunity and the journey during it all...too

Aug 28, 2019 06:01 AM
Liz and Bill Spear

The fun is in the journey :)

Aug 29, 2019 07:32 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

The lessons learned today is there is no get rich scheme and that even with a winning ticket, you have to work hard for good results. Just bought my megabucks ticket with my morning iced tea. So fingers crossed il be on a beach tomm. 

Aug 28, 2019 06:05 AM
Liz and Bill Spear

It's a marathon.  Blog, blog, blog.  Eventually it started paying off.

Aug 29, 2019 07:42 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

Really good advice Bill. You are clearly the expert in niching down a market and you do it consistently, year after year after year.

Aug 28, 2019 10:12 AM
Liz and Bill Spear

I know what gets me found :)

Aug 29, 2019 07:42 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Bill- agents new to real estate should read this. Find your niche and market the heck out of it. 

Aug 28, 2019 11:33 AM
Liz and Bill Spear

Just keep the focus :)

Aug 29, 2019 07:42 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

As always you have the best way of putting things - I need to think about some underserved areas in our market

Aug 29, 2019 06:08 AM
Liz and Bill Spear

What others neglect can be fruitful, if it makes sense to work.

Aug 29, 2019 07:43 AM
Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor

As always good advice about the benefits of blogging and the results that will come.

Aug 29, 2019 07:45 AM
Liz and Bill Spear

We've been living the results so want to share.

Aug 29, 2019 03:25 PM
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Very smart way to farm the neglected part of the market.  Congrats!

Aug 29, 2019 08:35 AM
Liz and Bill Spear

We saw an opening and the opportunity fit everything I wanted to work:  good price point, experienced clients that wanted the guidance.  It's a win-win for them and us.

Aug 29, 2019 03:26 PM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Bingo, your advice is spot on. I tend to agree about niche blogs attracting mostly buyers - that's been our experience too. But still, as you mention, some of them have to sell a home too. 

Aug 31, 2019 08:36 AM
Liz and Bill Spear

And often those buyers give us the opportunity to earn that listing.  Just finished a $150,000 condo purchase for downsizing buyers.  Coming up in October is their $675k home.

Sep 01, 2019 02:33 PM
Sham Reddy CRS
Howard Hanna RE Services, Dayton, OH - Dayton, OH

Everyone need to find their own niche and be best at it.  You don't have to follow everyone else, just do what others are not doing and the niche they are not serving.

Sep 01, 2019 03:12 PM
Liz and Bill Spear

It can make a difference.

Sep 04, 2019 06:36 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Such good advice. I think everyone who works in a highly populated area should choose a niche and work it hard.

I couldn't do that when I was an agent, because with a small population there weren't enough sales in a year in any one niche, but I definitely believe in it.

Sep 03, 2019 08:55 PM
Liz and Bill Spear

That is the issue with niches.  Is there enough gainable business to make it worthwhile?

Sep 04, 2019 06:35 AM
Joe Manausa - Tallahassee, FL
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

Well said Liz and Bill Spear #DoSomething  Just grab and niche and run with it.

Sep 04, 2019 02:55 AM
Liz and Bill Spear

It's the easiest way I've found to NOT be part of the other 6400 agents in our market.  Specialized information finds qualified clients.

Sep 04, 2019 06:36 AM
Robert Rauf
CMG Home Loans - Toms River, NJ

Blogging certainly will add some google juice... The other winning ticket involves punching numbers as well... on your phone!!  fastest way to make it ring is to make some calls... people seem to forget that their phones are capible of making out going calls too.  

Sep 04, 2019 08:49 AM
Liz and Bill Spear

For me, I'm mostly focused on a niche target, so calling doesn't work as well unless I'm looking for more general clients.

Sep 04, 2019 12:04 PM