YouTube Thursdays - Allowing the Creative Process to Unfold
We continue to work on our new video for our niche, multigenerational homes. This video is taking longer than expected due to business obligations and a few unexpected personal obligations. However, we’re finally making some progress.
This week, I ( Debb) have been organizing media ( video and stills) in Final Cut Pro X. Yesterday, it finally started coming to life. It's an exciting time when a story begins to emerge. While similar to the original outline, as with most things creative, it's turning out a bit different than expected.
For example, the opening scene begins with the sunrise through a forest of trees and dissolves into a photo of my parents on their wedding day. After all, they are the reason we chose to live in a multi-generational home. It makes sense to quickly establish them as key characters in our story.
During the video process, it's important to remember the necessary elements of good storytelling.
Characters: They add a face to the story. ( Mom and Dad, my sister and her husband, and me ( Debb) and my husband, Bernie).
Conflict: How can 6 adults live under one roof?
Build around the target demographic ( Your audience). Connect emotionally.
Focus on the message. Keep it on topic...one powerful message.
The Resolution: Show, don't tell, how it works. The big takeaway.
Consider adding another element to the story, a call to action.
Much like Anita Clark 's Facebook Fridays, we encourage you to subscribe to each other's YouTube Channels - and take a minute to "like" or leave a comment. You can also add your own YouTube Channel in the comments below, and ask for subscribers. Be sure to subscribe back though - it's quid pro quo!