In most parts of the country, school has started and life has returned to a more predictable routine. Your business may be settling down too.
Congrats – you made it through another busy season!
Now is the perfect time to step back and see what worked and what you want to improve for the next go-round. And, of course, business isn’t over! You hopefully have more leads coming in and more business going on throughout the year.
However, as things slow down, it’s a great time to double down on your marketing to continue growing your business. Here are some great tips to try.
Keep Up With Holiday Postcard Marketing
The fall and winter are FULL of holidays you can use to connect with your prospects and past clients. From Halloween to Fall Back to Thanksgiving to winter Holidays, there’s something for every month (or even twice a month!)
You can also use notecards to send personal messages to specific clients, partners, and vendors that you work with.
However you choose to do it, you’ll be building goodwill and brand awareness as you keep up with your mailings this year.
Use Digital Images to Connect Online
The best marketing mix combines print marketing and online outreach. The upcoming holidays give you a great way to connect through social media as well!
Interested in a FREE Labor Day image to get you started? Click here!
People remember 65% of the images they saw three days later, compared to only 10% of the written content. Using images on social media helps you stand out.
You’ll do even better if you encourage engagement by asking a question. For instance, you can celebrate Labor Day by asking everyone their favorite cookout memory and sharing your own.
Don’t Falter on Pop Bys
The weather is nicer than ever, so don’t stop showing up in person in your target neighborhood! You can start the conversation by asking if the residents received your recent postcard.
If no one is home, you can leave a door hanger – and don’t forget to have some fun with fall-themed goodie bags as well!
The more you are available in-person, the more your target market will get to know you. If nothing else, take walks in the neighborhood on a regular basis. You can strike up conversations with anyone you happen to see.
Fall is a Great Time to Grow
In agriculture, fall is a time of harvest, but in real estate it’s the beginning of the growing season. Keep your marketing going strong – online AND offline – and you’ll have a steady stream of brand growth and new prospects all year.
Then, next summer, you can reap another incredible harvest during the busy season!
What’s your favorite fall marketing strategy? Share in the comments!
This post originally shared on PrinterBees' Real Estate Marketing Magazine.