Dog or Cat Days Marketing Tips: Two True & Tried Tips

By
Services for Real Estate Pros with Napa Consultants DRE00893924

This photo is of Luigi, one of or former blue Abyssinians who was intensely loving and fun.

 

Here are two true and tried marketing tips that worked for various clients of ours,  in other words it yielded results/business..

First Run Movie & Popcorn

When one of Harry Potter films was about to be released in Napa, one of our clients (a lender) invited a select group of past and present clients to a sneak preview of the film.  At an average cost of $7.50  per seat she was able to guarantee 200 sold seats ($1500) which she prepaid.  Then she found a non-competing service professional, an estate planner, to split the costs and invite 100 of their clients (including kids). Her total cost was $750.

In addition to thoroughly enjoying the show, the guests got the bonus of “bragging rights” about seeing the latest Harry Potter movie before it was released.  Just prior to show time both hosts introduced each other to their clients in the audience which instantly expanded their sphere of influence.  They outwardly endorsed each other as trustworthy service professionals, which led to future business.  The theatre received additional cash, plus the take from all of the concessions they sold before and during the showing.  It was scheduled in the morning before the theater normally opened and a few days before Harry Potter debuted.

Museum Excursion

www.luxuryrealestatemarketing.com

I took this photo at the L'Orangerie museum in Paris.  It now houses Monet's large works in oval rooms.  These are school kids learning about one of the greatest French Impressionist painters.

A very successful luxury real estate marketing professional in Chicago was on the board of directors for the local museum.  Her passion was engaging kids in the world of art.  When the museum created a special interactive event for kids she sent out event invitations to all of her past clients and her entire sphere of influence offering to cover the admission cost for their kids.  At $10 per child she spent only $500 for the 50 that showed up WITH THEIR PARENTS!

The positive response was unanimous.  The kids had a blast, learned new things and made new friends.  The adults appreciated the opportunity to meet new community members.  Several of the parents joined the museum because of the quality of the children’s program. She generated a tremendous amount of good will not only from those who attended, but also from  those who were impressed with the invitation and could not make it.

She also received several referrals shortly thereafter which converted to significant commissions that made the $500 investment a drop in the ocean.  What contributed most to the success of this marketing idea was her passion for getting kids excited about the arts. This is part of what her personal brand stands for. When you tap into your passion and tie it into your work everything aligns to this core principle that makes marketing a joy.

 

This is an entry for the August Challenge hosted by Anna Banana! Thank you Anna for hosting this.

 

Posted by

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Sales and Marketing
Groups:
ActiveRain Contests

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Ambassador
3,867,825
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Ron and Alexandra- what a creative way to expand your sphere and leave a lasting imprint in their minds!!!  Who woudn't be impressed!

Aug 31, 2019 05:20 PM #1
Rainmaker
5,375,741
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much for sharing this excellent marketing tips.

Aug 31, 2019 05:23 PM #2
Rainmaker
3,331,511
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Alexandra and Ron - remembering a special experience certainly has a way of "enhancing".  Enhancing memories.  Enhancing good times.  Enhancing much more...

Aug 31, 2019 05:35 PM #3
Ambassador
3,310,482
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I love both ideas, Alexandra. I have a dear friend who does the movie theatre rental each year and, like the agent you know, she has co-sponsors for the event as well. It's always a big hit for her!

Aug 31, 2019 09:19 PM #4
Rainmaker
3,203,990
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Alexandra I am so glad I stopped in on your post love it and indeed it is not always how much one spends as long as it is well thought out, love it, Endre

Aug 31, 2019 11:17 PM #5
Rainmaker
2,911,498
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning again Alexandra.

The trouble is getting the agent to upfront the funds on a bet.  I have several that have the funds who could do this very thing.  Pity, they are reluctant to give it a try

Sep 01, 2019 01:56 AM #6
Rainmaker
3,089,149
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Hi Alexandra... I don't think I'd seen a picture of Luigi previously... very handsome! The marketing tips were excellent... food for thought.

Sep 01, 2019 08:05 AM #7
Rainmaker
4,441,277
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nina Hollander  another one of our clients in Napa owns her own building, She decorated it as a living space with a kitchen and with the offices, behind it..  She regularly has soirées for her sphere and introduces new winemakers and new chefs that will pair the tasting wines with appetizers.  This is by invitation only, and her regulars can bring a guest.  It is such a win for all...

Sep 01, 2019 02:34 PM #8
Rainmaker
4,441,277
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nina Hollander Luigi as a cat was like a force majeure...He could fly up to the top of the kitchen cabinets and sit there in the baskets. We also had to hire tree climbers to get him of the utmost top branch of one the oak trees.  It was too tall for the firemen.  When the tree climber got close to him with a pillow case, he jumped and ran to the house...He had been there two days, because we could not find him, until I heard his pitiful meows..

Sep 01, 2019 02:39 PM #9
Rainmaker
4,441,277
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Endre Barath, Jr. Thank you.  I have long believed that when your heart is in the right place, it works out for everyone, and I loved that Diane and you are supporting the Lange Foundation.  Bravo.  A

Sep 01, 2019 02:40 PM #10
Rainmaker
4,441,277
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

James Dray I am stunned, especially given the generous commission splits you have in your model...one has to spend to make the big bucks!  A

Sep 01, 2019 02:42 PM #11
Rainmaker
4,441,277
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debe Maxwell, CRS This lender got so much business for her measly $750...by comparison it was not even a drop in the bucket.  A

Sep 01, 2019 02:43 PM #12
Ambassador
2,859,997
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Hi Ron and Alexandra Seigel great entry to the contest! Love both the ideas. And  your cat Luigi sounds like he was a very smart and curious little guy!!

Sep 01, 2019 02:44 PM #13
Rainmaker
4,441,277
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Streib I have always been fond of event marketing.  It is peripheral and not in your face.  It is a great way to be well thought of and promoted.  A

Sep 01, 2019 02:44 PM #14
Rainmaker
4,441,277
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Anna Banana Kruchten CRB, CRS 602-380-4886 there was never a dull moment with him, the other two cats would scold him.  Abby's are akin to Jack Russell dogs, and this one took this seriously.  A

Sep 01, 2019 02:46 PM #15
Rainmaker
434,754
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

Great ideas! Unfortunately in my coastal second home and retirement community market,I could not make either one work! 

Sep 02, 2019 12:00 PM #16
Rainmaker
4,441,277
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Tom Bailey Event in costal communities retirement and otherwise, event marketing works.  It just has to be appropriate to that community.  A

Sep 02, 2019 01:19 PM #17
Rainmaker
1,483,717
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Both of those ideas are so creative and engaging.  And you're also creative with your use of Luigi to stand in for a dog!

Sep 03, 2019 01:20 AM #18
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
4,441,277

Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
How do I become First to Come to Mind in My Marketplace?
*
*
*
*
Spam prevention

Additional Information