An article in a major real estate industry publication today provides us with an introductory profile of Generation Z for its readers.
I read this with great interest. Every few years, our industry takes the opportunity to remind us that the real estate consumer community is divided into neat categories that agents and brokers are expected to know.
The first good news about Generation Z is its composition. Gen Z real estate customers will be our most diverse sector yet, with 48 percent belonging to racial and ethnic minority groups. These consumers will more closely resemble a more diverse population than ever before.
The Generation Z populace is decidedly tech-savvy. For some real estate agents who bemoan technology, the coming of Gen Z may be their biggest challenge.
I take some degree of exception with these continuing profiles (Generations X, Y and now, Z) being defined so much by age and the ability of more mature real estate agents to serve those newly-named age categories. It seems "ageist" to me that we are reminded so often about the need for agents to relate to each new consumer group. I see agents today who are very much at ease with buyers of all age categories.
So read up on future buyers (born after 1996) all you wish, and study their buying habits, consumer profiles, and future dreams. But remember, the human side of agents and clients of differing ages working together is not at all insurmountable.