If you want to succeed in real estate, you have to spend time on lead generation. Recently, someone asked me if cold calling and door knocking where still viable methods of lead generation.
My response was that the most effective lead generation method is the one you are willing to do consistently. If you are the type of person who is willing to go door knocking a few nights every week, you will probably find a lot of success with it. In fact, you will probably be rookie of the year. If you are the type of person who would rather eat raw squirrels than knock on a neighbor’s door, then you probably won’t find it to be too successful.
If door knocking doesn’t work for you, maybe you are going to be someone who calls FSBOs or expired listings. Or maybe you are the type who is going to host a lot of open houses or attend Chamber of Commerce networking events.
There is no best method of lead generation. It’s whatever you are willing to do. When you first get into real estate, try every method you can think of. The first time you call FSBOs or knock on doors or whatever, it is going to be awkward. Try it a few times, so you at least get past that awkward stage. After that, narrow it down to the lead generation methods that you are willing to do on a consistent basis. Pick one or two and do them every day. The best method of generating leads is the one that you are willing to do on a regular basis.