We are a big fan of Neil Patel and his video series of no no-nsense online marketing. In one of his recent video he talks about the 7 specifics required for high converting landing pages. While not all are applicable for all type of landing pages (e.g. real estate landing pages), many are, so here is the summary of his video.
... and of course, if you want to automatically create high converting real estate landing pages for your active, pending, sold listings, open houses, rentals and coming soon properties, make sure you create an account with us, at RealBird.com :)
Step 1 - Clear value proposition as a bold headline between 6-8 words!
Step 2 - Visual focus - large photo or video of the product that captures attention, text is not enough. Visual focus requires the least amount of attention span
Step 3 - Features and benefits with the main focus on benefits, the problem that is being solved.
Step 4 - Single call for action above the fold - once the clear headline stated the value proposition, and the visual focus captured the attention and benefits were explained, it's time to convert.
Step 5 - Testimonials and reviews - this may be not be applicable for listing landing pages but is certainly required for product landing pages of other type. At RealBird, we use it too on our registration page to provide proof for real estate agents by showing real-world success stories of other members. If possible, reviews should be always included with conversion pages.
Step 6 - If the product requires financial commitment from the visitors as well, it's crucial to to provide trial or money-back guarantee to reduce the perceived risk.
Step 7 - Story telling - this is the most generic requirement stated in the video, but in general, telling a good story is very powerful way to reach visitors at an emotional level. This may not be applicable easily for real estate listing landing pages, but can be a very powerful marketing tool for other product types. If you have tips on how to apply this for real estate listing landing pages, we would love to know and learn from you.
If you have an extra 7 minutes or so, make sure you watch Neil Patel's video below.
And when you are ready to create real estate lead capturing landing pages, sign up at RealBird.com, you can be up and running in a few minutes.