If It's Not Broken Don't Fix It | Just Keep Working!!

By
Services for Real Estate Pros with RE/MAX Executive Realty 104763
https://activerain.com/droplet/5kFr

 

The one rule I have about marketing is “if it’s not broken, don’t fix it.” That rule works like a charm. My methods of marketing are carved in stone and have worked well for me for years.

 

What I do with my offline marketing is make it “fresh” with every piece of marketing submitted. Every month there’s a theme and new eye catching graphic. It’s mailed on a jumbo postcard, and it’s viewed on a full page newspaper ad.

 

This offline marketing is reflected online on a variety of sites. I complement my offline marketing with online marketing. We are as visible as we could possibly be, and that’s been in place for decades, in one form or another.

 

The name is branded in my marketplace. It’s a town of 38,000 people with 7,700+ single family homes in a 28 square mile area. I focus on that area.

 

It’s rare that we leave the town, unless it’s a personal referral or a government owned asset. We list government owned assets throughout Massachusetts. We travel for those, and I market them with the same methods that I use for our local properties.

 

After 41 years of marketing real estate, I’m a firm believer that no matter what the market conditions may be, “everything sells at the right price.” The operative words are “at the right price.”

 

With that type of mentality, there is not any real estate market condition that will leave us stagnant. As an example, I remember when interest rates hit 21% for 10 days and for most, “the sky was falling.”  I was a listing agent, and we all represented the seller during that time frame. I directed all buyers to finance with Ahmanson Mortgage Co. with a 40 year negative amortization.  I was moving listings like no one else, and other homeowners noticed the sold signs.  That was a great time for me. The market conditions could not have been worse.

 

The stories could go on forever, but the bottom line is my marketing is in place and the only adjustments will be minor ones, especially if interest rates change. There’s always a way to move property.  I’m a firm believer!!!

***********************************************

This is a post for Debe Maxwell’s September Challenge.

Posted by

       

Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-918-9148

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2019 Barbara Todaro

                               All Rights Reserved



 

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Rainmaker
2,535,677
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I totally agree!  If it ain't broke, don't fix it!  I can remember when internet marketing first became the new bright shiny thing.  Many agents began to abandon the tried and true for experiemental marketing online.  It didn't always bode well.

Sep 08, 2019 02:42 PM #41
Rainmaker
2,535,677
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Barbara, on having this blog FEATURED in the Old Farts Club group!  

Sep 08, 2019 02:42 PM #42
Rainmaker
4,989,088
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Laura Cerrano it always works best that way...

Sheri Sperry - MCNE® as Myrl Jeffcoat used as an example, many agents abandon the tried and true to use something new and its use not perfected...

 

Sep 08, 2019 03:10 PM #43
Rainmaker
4,989,088
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Myrl Jeffcoat that's a prime example.... 

and thanks for the feature in the Old Farts Club group...

 

Sep 08, 2019 03:11 PM #44
Rainmaker
399,978
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

Good evening Barbara, I agree 100%. Finding a niche and being consistent with your branding over time will set you apart and will allow you to be successful no matter what the market conditions may be.

Sep 08, 2019 04:39 PM #45
Rainmaker
4,989,088
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Matthew Klinowski, PA niche and branding are the two keywords....and that will be the vehicle that plows through any and all market conditions.... you'll leave everyone in the dust.

Sep 08, 2019 05:06 PM #46
Ambassador
2,033,210
Michelle Carr Crowe,Altas Just Call...408-252-8900!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Barbara,

It is so true that "everything sells at the right price"-keep it up.

Sep 08, 2019 10:32 PM #47
Rainmaker
4,989,088
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Michelle Carr Crowe,Altas Just Call...408-252-8900! that's a fact.....

Sep 09, 2019 12:48 AM #48
Rainmaker
2,017,044
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Barbara Todaro - I appreciate that you share your time-tested marketing plans that work. With a little imagination and creativity plus dedication and a commitment, good things can lead to success and you can prove it! 

Rock on - Todaro Team!!!

Sep 09, 2019 06:19 AM #50
Rainmaker
4,989,088
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Patricia Feager, MBA, CRS, GRI,MRP just keep moving forward.... everything falls into place....

Sep 09, 2019 07:38 AM #51
Rainmaker
2,017,044
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Barbara Todaro - Amen! I believe it too!

Sep 09, 2019 07:41 AM #52
Rainmaker
314,212
Dave Rosenmarkle
Highland Realty - Arlington, VA
32 years of providing fully satisfying service!

Blah!   Your blog is a reminder about how well we could all be doing if we were more consistent and creative in our marketing efforts. The "blah" is to me in hopes of getting off my duff to approximate the well-earned successes you have achieved. 

Sep 09, 2019 08:08 AM #53
Rainmaker
4,989,088
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Dave Rosenmarkle there's nothing magical about what I do every day.... it's planned and consistent.... basic marketing is what it is!!!  it strengthens our branding.... branding is the keyword...... if you're branded, you'll be the first to be contacted when "real estate" is the topic .... you may not be the only one, but you WILL be called.... the rest is how well you close.... closing a listing is synonymous with "being a chameleon" and blending with the potential client....

sorry for rambling!!  that happens...

Sep 09, 2019 08:14 AM #54
Rainmaker
1,537,040
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

You write words of wisdom. I remember when I first started in real estate. Interest rates were around 16% and loans were hard to get. But... some people got loans and many of our sellers opted to offer seller financing - a bargain at 12%.

People who need to buy or sell houses will buy or sell houses - you just have to market well enough to be their chosen agents.

Sep 09, 2019 08:07 PM #55
Rainmaker
4,989,088
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Marte Cliff if there existed a "gold star" for comments, you have it with that comment.... when people need to buy and/or sell, they will do that....

I can remember when rates were at 16% and higher, homeowners who needed a sale would do so at 0% interest for a short period of time with a balloon at maybe 4 or 5 years and amortized over 30 years.... it was an affordable payment just to get out....

Sep 10, 2019 01:12 AM #56
Rainmaker
175,037
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Congrats for doing the Right Thing over and over again and making things work best that way!

Sep 10, 2019 02:26 PM #57
Rainmaker
4,989,088
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

John Henry why make life complex....keep it simple; find what works; and keep working it..... the income will always be there.....

Sep 10, 2019 02:39 PM #58
Rainmaker
6,424
Krystin Mitchell, CPA CFE
KLSM CPA Firm, PLLC - Houston, TX
Accounting, Tax Preparation & Resolution, Tax Lien

I agree

Sep 10, 2019 08:57 PM #59
Rainmaker
4,989,088
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Hi Krystin Mitchell, CPA CFE thanks for stopping by.... and welcome to ActiveRain.... it's a great place to learn, share, market and network.... and I hope you enjoy all of it as much as I have over my last 10 years.....

Sep 11, 2019 01:20 AM #60
Anonymous
Rose OReillyHomeSmartSD

When we bought a house in Texas in 1983 the inteest rates were, I think 16% or higher. We took over the seller's interest rate at 9% and were happy to do so. Thank Barbara you are an inspiration with your consistint marketing

Sep 11, 2019 10:34 AM #61
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