Easy Enrollment – Complex Cancellation

By
Real Estate Broker/Owner with Pareto Realty TN #251071

When you’re opting in or enrolling in a new subscription, convenience is amazing.

On-line enrollment is FAST and EASY and EXCITING!

One click from the front facing sales page is the Credit Card entry portal.

A few more “selection” clicks, and you’re DONE!

Later . . . When you don’t need the service anymore, most companies seem to go the route of making it nearly impossible to cancel. In fact, many companies make it impressively inconvenient to complete a disconnect order.

Today, I decided to cancel my membership to the Middle TN YMCA because I have been getting my exercise differently (Hiking and working out at home). I thought I would use their swimming pool but it turned out I wasn’t motivated to swim, so they were happily collecting monthly $63.

That’s my fault. I bought something I didn’t need . . . yet!

I logged into my on-line account and discovered all kinds of things I could do – Sign up for classes etc . . . but ZERO visibility of a way to make contact with a human . . . and certainly no “Cancel Subscription” options in the “My Account” section.

I finally discovered a telephone number in the footer of the 1st page of the site – called it and the nice lady told me I would have to go into a YMCA and fill out a form . . . sigh . . . one more unnecessary thing to do.

Making things convenient on the front end is smart . . . It’s also smart on the tail end.

Why the need to inconvenience people wishing to unsubscribe?

Will there be an “Exit-interview”?

Until this, I had intentions to re-join the YMCA when my schedule so allowed.

NOPE!

One thing we “patrons” won’t tolerate is being inconvenienced . . . Once burned shame on them . . . there are too many choices out there to risk being burned again.

Think about this regarding YOUR customer service.

How focused are you on the level of convenience you offer for your clients?

I know that Home Buyers’ and Sellers’ biggest fears center around a fundamental “not knowing” of the process of a real estate transaction. The more they know, the more confident they will be proceeding.

Pareto Realty has addressed this by making it VERY easy (convenient) for Buyers and Sellers to find detailed descriptions of every step of the process.

Check’m out at these Links – Home Buyer Process – Home Seller Process

Connect with us when you’re ready to move forward Barry@ParetoRealtyLLC.com

Published by Barry Owen

Strategist-CEO of Pareto Realty Real estate sales Professional Inviter-Facilitator-Practicer of Open Space Technology Opening safe space for people & organizations to self-organize around issues & opportunities BarryOwen.US Invite-Listen-Love

Posted by

Barry Owen

Founder
Principal Broker
Pareto Realty
Nashville, TN

615.502.2080
www.paretorealty.co  
Call me: 615-568-2123
email me: barryo@comcast.net

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Quintessentially connected to the real estate industry to offer the ultimate experience for Home Buyers and Sellers in Middle Tennessee . . . Inquire within!

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Ambassador
942,248
Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor

Barry, great post. When I cancelled my tv satellite service 5 years ago it took over an hour talking to 3 different specialists to get free.

Sep 09, 2019 09:49 AM #1
Rainmaker
2,560,363
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

Several years ago, during an incredibly busy time, I looked at a couple of my credit card bills and noticed I was paying for a number of subscriptions I was no longer needing or using.  And, like you, I found that cancelling was made a whole lot more difficult than enrolling.  My quick solution was to contact my credit card company, and have them give me a new credit card number, and to disallow any further billings of those entities no longer needed.

Sep 09, 2019 03:15 PM #2
Ambassador
3,905,087
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

You make an excellent point. All we have to do is twitch our nose and we're subscribed to something. Companies should make it just as easy to unsubscribe. It sends a good message to consumers...we care even if you want to leave us. 

Sep 09, 2019 07:53 PM #3
Rainmaker
917,897
Barry Owen
Pareto Realty - Nashville, TN

Love this Kathy: "It sends a good message to consumers...we care even if you want to leave us. "

Sep 10, 2019 06:10 AM #4
Rainmaker
3,365,699
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Barry - your title sums it up well:  life shouldn't be that complicated especially when it comes to the ease of exiting.  This certainly appears to be a case where you walk the talk.  Good for you.  

Sep 16, 2019 04:16 AM #5
Rainmaker
1,545,026
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

My son travels all over the country building power lines, and he joins a gym in every city. In one case, years ago, they refused to cancel until he sent a certified letter. The trouble was, they refused to pick up their certified mail.

Finally the bank stepped in to help and got back a couple of month's worth of payments while they put a stop to future withdrawals. He no longer uses a debit card for such transactions, and he's careful to read the fine print before signing up anywhere.

What we learned at the time was that gyms, fitness centers, etc. were notorious for refusing or delaying when a customer wished to discontinue services.

Sep 16, 2019 01:50 PM #6
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