Branding Moment: A Name Out of Context?

By
Services for Real Estate Pros with Napa Consultants DRE00893924

www.luxuryrealestatemarketing.com

In the last few years, there has been an explosion of craft beers on the market.  The branding of these beers have been creative and the visuals beautiful in many instances. Pictured above in one form of naming a product or service.  This is known as using a word out of context to the product.  

 

The word "mischief" is defined as; playful misbehavior or troublemaking, especially in children.  However, this is not a children's product, as the law requires that one is of legal age to buy or drink the beer. The accompanying colorful image is also out of context.

 

What is your impression? Do you like the name? The graphics? Would you be moved to buy, if you were a beer fan, or buying for someone who is? 

 

 

 

Posted by

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Best Practices
Groups:
Bananatude
Old Farts Club

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Ambassador
3,867,825
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Ron and Alexandra- I actually like the name and colors but had you not told me it was beer, I would have had to look hard!

Sep 10, 2019 09:11 AM #8
Rainmaker
4,441,277
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Beth Atalay Thank you for the feature in one of our favorite groups.  I have seen the same things with agent branding, and you are right, they do confuse the consumer who is already inundated with all kinds of messages.  

I have missed you, and gather you were on vacation, it is good to see you back.  A

Sep 10, 2019 09:27 AM #9
Rainmaker
4,441,277
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Streib We agree with you 100%.  I like branding with a name seemingly out of context but relevant nevertheless.  I will discuss a brand that does it well in another post.  /a

Sep 10, 2019 09:29 AM #10
Rainmaker
5,375,741
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Craft beer lovers see many unusual labels. What they really care about is the type of beer and then the taste test.

Sep 10, 2019 11:27 AM #11
Rainmaker
4,441,277
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Roy Kelley I know from your various post that you are a craft beer lover, I also like the labels you shared with us. I could relate to them as a buyer for friends and for a party.  This one I could not!  That is one segment of the market that may not be huge, but nevertheless important in my opinion.  A

Sep 10, 2019 12:27 PM #12
Ambassador
2,859,997
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Hi Ron and Alexandra Seigel not knowing beers all that well I do know a few folks that would laugh at the name as it's got their 'middle name' written all over it. So for a joke/humor gift yes I'd buy it.  As for a beer - no.

Sep 10, 2019 02:27 PM #13
Rainmaker
4,441,277
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Anna Banana Kruchten CRB, CRS 602-380-4886 as you a pointed it out brilliantly, yes for a joke/humor gift...not a big market in that.  Thanks for that comment.  A

Sep 10, 2019 04:02 PM #14
Rainmaker
2,535,677
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

What is interesting to me, is that label and graphics could work well on another product.  It doesn't seem to work on a craft beer.  I'd like it on a nice Ginger Ale.

Sep 10, 2019 04:31 PM #15
Rainmaker
1,215,493
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Ron and Alexandra Seigel,

I am not a beer drinker and I would not even consider giving a beer like this to someone.  I probably would have passed right by it. 

Sep 10, 2019 06:20 PM #16
Ambassador
3,098,369
Paul S. Henderson, REALTOR®, CRS
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

I didn’t know if it was pop, beer or a lifestyle Alexandra...

Sep 10, 2019 08:52 PM #17
Rainmaker
3,173,032
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

It's an interesting look Alexandra, but I don't think I would have guessed what it was or what was in it...

Sep 11, 2019 01:01 AM #18
Rainmaker
2,911,498
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Alexandra.

Being the old dog that I am, I am not a fan of craft beers, so no ma'am I would not buy one.

Sep 11, 2019 01:12 AM #19
Rainmaker
3,251,374
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Mischief and the graphics to us are a mis FIT...

Sep 11, 2019 01:22 AM #20
Rainmaker
3,089,149
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

A hard question for me to answer, Alexandra. The package at first glance is certainly eye-catching and I do kind of like the name... but as I'm not a beer consumer it's really hard for me to focus in on the clarity of the message.

Sep 11, 2019 10:58 AM #21
Rainmaker
4,441,277
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat what an interesting thought as a brand name for ginger ale...Perhaps as a mixer with some juices?

Sep 11, 2019 01:20 PM #22
Rainmaker
4,441,277
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sheri Sperry - MCNE® neither are we, but if I had to bring beer to a party, this would not be among my choices.  Like you, I would pass on it. A

Sep 11, 2019 01:21 PM #23
Rainmaker
4,441,277
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Paul S. Henderson, REALTOR®, CRS if you cannot tell what it is, how will someone else identify it.  A

Sep 11, 2019 01:22 PM #24
Rainmaker
4,441,277
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sally K. & David L. Hanson  I love your take on it. You are so clever with words.  A

Sep 11, 2019 01:24 PM #25
Rainmaker
4,441,277
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nina Hollander neither one of us is a beer drinker.  The only time I buy it is for my chili recipe.  A

Sep 11, 2019 01:27 PM #26
Rainmaker
4,441,277
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400 Thank you for your comment, and we agree.  A

Sep 11, 2019 01:31 PM #27
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
4,441,277

Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
How do I become First to Come to Mind in My Marketplace?
*
*
*
*
Spam prevention

Additional Information