Chances are your city hosts a Parade of Homes each year, which is a great opportunity for you to increase website traffic on your real estate website. The Parade of Homes gets thousands of searches each year on Google, which creates a great opportunity for your website to benefit from that traffic!
We built one for our website, and it has had more than 1,000 views in just two weeks! You can see our Parade of Homes page here: https://bozemanrealestate.group/bozeman-parade-of-homes
Here's how to do it:
Create a Parade of Homes page on your website with the schedule, ticket info and even a Google Map of the properties. See if you can get photos of the homes, either by taking them yourself or contacting the Parade of Homes host or builders (just be sure to give photo credit).
To offer something unique, contact the builders to see if they will allow you to come do a video walk-through or 3D tour of the home before the Parade of Homes begins. We used a 3D camera to create Matterport tours of nearly all the Parade Homes in our city. You can see our Parade of Homes Matterport tours here: https://bozemanrealestate.group/bozeman-parade-of-homes
- Always make sure the host of your local Parade of Homes is ok with you promoting the event. Chances are they will be thrilled to get the extra publicity!
- Use general SEO practices to make sure that your page ranks well on Google (use (insert your city) Parade of Homes (insert year) in page titles, text, images etc)
- Promote! Use your social media channels to promote your page! If you have a larger budget, consider using Google ads or Facebook/Instagram ads to reach a larger audience.
- Rather than using an expensive Matterport camera, you can use a 360 camera in conjunction with the Matterport platform to create 3D tours at a fraction of the cost!