When you need to jot something down quickly, what do you grab?
If you’re like a lot of people, you’re not quite sure. Your note may end up on a napkin, a receipt, or a page of newspaper. You may even grab an entire piece of paper from your printer to make a simple, small note!
That’s why branded notepads are such a powerful giveaway. They help people answer the question, “Do you have something to write that on?” with a confident yes!
What you might not realize is that notepads are also very effective in other ways. Here are some creative options for using notepads to build your brand!
Create a Social Media Challenge
Social media challenges are a fun way to promote your business and they often go viral. You can incorporate your notepad give away into a challenge.
Step one is to build interest. Begin giving away your notepads with a special note writing on the top page – “Keep this pad to win a fun prize!” Also include that they can follow your Facebook page (or other social media account) for details.
You can give notepads at a local event, during popbys, and more. The key is to get them out to as many people as possible quickly!
Once you’ve done a distribution blitz, it’s time to make it fun. Create a challenge that involves people answering a question by writing the response on a page of your notepad. They need to post a photo (and maybe tag three other folks) to enter.
The randomly-drawn winner can get a prize can be related to the question. “What’s your favorite coffee” is a great lead-in to a coffee gift card. Or, you can ask any question and reward the winner with a regular cash gift card. Why not, “Where would you vacation if you could go anywhere?”
Use the Notepads Yourself
Another key for using notepads to build your brand is to share images of yourself using them! Make sure they are prominently on display in social media photos or videos.
You can also use them any time you need to communicate with a client or prospect. Stick a quick message inside a book using the notes, or affix it to a document.
The notepads we offer at PrinterBees are adhesive, so you can literally use them anywhere!
Guerrilla Marketing
When you have sticky notepads, you have the opportunity to leave notes anywhere you like.
Why not go to your public library, find books on house hunting or real estate, and put a note inside? You can write something simple, like, “Need help finding the house of your dreams? Call us!”
You can create these secret messages in a variety of relevant places, or even in random spots around your community.
People will definitely find the notes memorable because they’ll be so unexpected!
Offer Several Notepads to Area Businesses
A cashier or someone at the front of a local business probably needs to make small notes regularly, but may not have the right kind of paper handy. Why not solve the problem by offering your notepads?
When you give several notepads to a cashier at a gas station, retail store, or other establishments, you’ll be boosting their productivity and making things easier for them.
When the employees and customers see your notes in businesses around your city, your brand will be building up in your mind. Plus, you’ll get extra points for being helpful!
How Will You Use Your Notepads?
Having notepads with your branding is convenient in your office and daily life, but you can also use them in a variety of ways to reach out to others.
Now that you have several ideas, how will you use notepads in your marketing?
To get started, order affordable, customizable branded notepads today!
This post originally shared on PrinterBees' Real Estate Marketing Magazine.
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