⭐ Featured Post: Do You Need To Be Featured To Get Traffic?

By
Real Estate Agent with Joe Manausa Real Estate 8508880888
https://activerain.com/droplet/5kHM

I have been fortunate enough to have 176 of my blog posts featured on ActiveRain, and I've always assumed they would be my traffic leaders as featured posts end up on the homepage of the site. But that is not necessarily true.

The fact is that ActiveRain pulls in so much traffic that many non-featured articles are doing very well too, and a study of my statistics shows that only 3 of my top ten most-trafficked articles were featured.

How To Study Your ActiveRain Statistics

There is a wealth of information that you have access to on this great site. Click the down arrow next to your profile image and choose the fourth item on this list "Stats." When you do, you'll see something similar to the image below.

There is a wealth of information that you have access to on ActiveRain

What's nice about this report is that you can sort the information by clicking any column heading. For the purpose of generating the image above, I clicked on "Views" and the table sorted from highest to lowest. Were I to click it again, it would reverse the sort order.

Surprisingly, my top-viewed article (written in 2008) was not featured. It generated 87,234 through the time of this posting, and I suspect it ranks well enough through SEO that it will continue to generate more views. My second most-viewed article was also not a featured post, yet it has nearly 30,000 views (one click away). 

Don't Worry About Being Featured

So I guess the moral to the story is to quit worrying about getting featured, instead write the type of content that is sought-after by the people you want to attract. Hyper-local is never a bad choice because you most likely want to work with people who are interested in your specific part of the Country (and State, and perhaps neighborhood). So keep writing great content, and ActiveRain will serve up the views.

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Topic:
Real Estate Sales and Marketing
Location:
Florida Leon County Tallahassee
Groups:
Realtors®
Bananatude
Bartender, Make it a Double
Hyper-Local
Old Farts Club
Tags:
featured post
content marketing

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Rainmaker
2,540,572
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

While being featured is nice, I believe that is best to focus on good content that resonates with people instead. Posts that make the phone ring!

Sep 12, 2019 03:24 PM #3
Ambassador
3,875,527
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Joe- getting featured is nice if that is your one and only goal. (not sure why it would be) Whatever makes the phone ring or your being considered for referrals is important. 

Sep 12, 2019 07:06 PM #4
Ambassador
2,694,755
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Joe, I've got a metric ton of featured posts in the years and years of blogging daily.  The bulk fall into the Ask An Ambassador series I write on Tuesdays.  But my featured posts are NOT the ones that make my phone ring.  Long tail searches, subdivision posts, etc. are what make my phone ring.  And FWIW, features don't draw the community attention they once did, so if someone is writing just to get them, they're probably going to be disappointed by either getting passed over or the lack of engagement if they do get one.

Sep 12, 2019 07:55 PM #5
Rainmaker
2,763,878
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It definitely doesn’t hurt to be promoted but will not break your universe open right away. I agree with you similarly
.

Sep 12, 2019 11:02 PM #6
Rainmaker
2,763,878
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Liz and Bill Spear my friend calls it reps and reputation. I like that because it real does take SEO flow and our own skills combined to make the wheels spin.

Sep 12, 2019 11:05 PM #7
Rainmaker
4,998,776
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Joe Manausa there's usually no rhyme or reason for some features.... finding a quality written post and reblogging it will often draw as many comments as a feature.... 

Sep 13, 2019 03:15 AM #8
Rainmaker
318,102
Gordon Crawford
Gordon Crawford Home Selling Team - Morristown, NJ
Your Morris County Specialist!

Well said Joe!  As always, content is king.  You write something relevant and authentic and you will get noticed.

Sep 13, 2019 04:38 AM #9
Rainmaker
3,098,519
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

While I find it nice that my posts get featured from time to time, I never think or worry about it. The 100 points mean nothing to me and typically the posts that get featured are not on subjects that advance my business. And I like to believe that all of my posts are "quality" in terms of topic and presentation. Congratulations on your feature.

Sep 13, 2019 04:40 AM #10
Rainmaker
3,817,288
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Joe Manausa ,

You make a valid point..if you are blogging and writing the type of content to attract the sought after people you are looking for the goal is achieved! 

Sep 13, 2019 05:53 AM #11
Rainmaker
3,000,836
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

The one thing that rings true is write a blog about a feature and get a feature. Getting a feature may not mean more business, but can mean more eyes. Different eyes, not the people who see your blog daily. I always get excited to see that gold star. There was more than 9 months for a while between gold stars once. I am always happy to be noticed. It is what you do after people notice that can result in business. 

Sep 13, 2019 06:01 AM #12
Ambassador
902,243
Lynn B. Friedman
Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ... - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Featured is fun but what draws new Clients is the goal - right? Enjoy your day. 

Sep 13, 2019 07:47 AM #13
Rainmaker
753,186
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

Your numbers are outrageous! You are definitely writing what people want to read. Great job! In the beginning, features were nice as a means of recognition for the work I've put in. But, it doesn't necessarily translate into business so, after a while, you sort of forget about that aspect and stay for the education and the friendships.

Sep 13, 2019 07:53 AM #14
Ambassador
1,853,951
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Agree with you wholeheartedly. A featured post doesn't necessarily translate into business. As for most read posts. Ours tend to be about local events, neighborhoods, etc. 

Sep 13, 2019 08:06 AM #15
Rainmaker
176,710
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Joe, looking at your stats, I am totally crushed.  If I get a gold star I will have about 1,500 views, max.  Thanks for the post though!!

Sep 13, 2019 08:52 AM #16
Rainmaker
1,438,025
Kat Palmiotti
406-270-3667 (MT), 914-419-0270 (NY), Broker in NY with Grand Lux Realty and in MT with (coming soon!) - Kalispell, MT
The House Kat

Being featured, while a wonderful occurrence, is not needed to get views as you show above. I agree.

Sep 14, 2019 04:54 AM #17
Rainmaker
2,455,979
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Every morning when I get-up, I star in my own movie of my own making. There is romance, adventure, mystery, crime-solving, drama and discovery. While enjoying mine I also take note of all the other movies (people) playing out there

Sep 14, 2019 07:02 AM #18
Rainmaker
1,538,011
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I have a lot of featured posts, and I appreciate having them, but don't always "get" why they were featured. That's OK - if they introduce me to more agents who might need my services, I'm happy.

Sep 14, 2019 11:27 AM #19
Rainmaker
1,550,325
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Joe, my most frequently read post was not a feature, but it was a little post about a local newsletter that people use to buy, sell and trade stuff locally. I still get calls asking me to place an ad. That was one of my first posts in early days of blogging around 2010-2011. Content is king no matter what field we're blogging about. Do people what to read what you wrote? 

Sep 14, 2019 07:42 PM #20
Rainer
520,967
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH
CRS

Thanks for the detialed explanation on getting featured vs getting traffic.

I've always assumed they would be my traffic leaders as featured posts end up on the homepage of the site. But that is not necessarily true. The fact is that ActiveRain pulls in so much traffic that many non-featured articles are doing very well too, and a study of my statistics shows that only 3 of my top ten most-trafficked articles were featured.

Sep 15, 2019 09:05 AM #21
Rainmaker
1,922,599
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Joe Manausa - your advice is spot on.  Write to give good information to readers and you will get your message out there.

Sep 16, 2019 11:37 AM #22
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