Facebook Fridays - 5 Tips To Achieve Marketing Success

By
Real Estate Agent with ColdwellBanker SSK Realtors ~ 478.960.8055 anita@cbssk.com
https://activerain.com/droplet/5kHX

Facebook Fridays - Courtesy of Anita Clark Realtor


~ Facebook Marketing Tips ~

I do not know anyone in this industry who does not want to obtain some level of success with their marketing. Do you? If Facebook is one of your social media go-to's to generate new leads, below are 5 tips to help you get the most out of your FB marketing efforts!

  • Know who your competitors are and what they are doing on Facebook - Not only will it give you ideas but it will also help you distinguish your brand. Remember, you want to be known as the area real estate expert.
  • Always utilize a call to action - Do not make your visitors guess about what you want them to do. Show and tell them so there is no misunderstanding.
  • Implement an advertisement strategy - You must use ads/boosts if you want to maximize your Facebook reach. Run 1 ad each week, $20 per ad, targeting different audiences each time. After a month of testing, you should have a clear(er) understanding of the demographic variables that will best help you reach your goals. 
  • Develop a niche - Think micro over macro. If your area has a lot of condos, lake homes, houses with basements, 3-car garages, walking trails, etc. you have a ready-made recipe for success. Consumers looking for that specific niche will gravitate to whomever provides the information they seek. Produce quality content and ensure the person they call is you!
  • Vary your approach - Sprinkle in a few personal tidbits from time to time, get in front of the camera and do a FB video, hold a contest, switch up your photo style, do something different with an ad, etc. The key is to give your readers a little variety so they do not become bored. Bored consumers quickly disappear and seldom return...those are lost opportunites so do your best to keep things lively and fresh.

Like all things in life, you get out of Facebook marketing what you put into it. If you only give it a haphazard effort, you should not expect anything more in return. Just saying!  ;-)

PLEASE stop by the 5 Facebook Business Pages below, LIKE their page, and leave a comment, just like Debb Janes EcoBroker and Bernie Stea JD do with Youtube Thursdays. It is always nice to reciprocate, so if you are visited, please take a moment and return the favor.

As always, enjoy the information Rainers!


 

Andrew Sparkman

Andrew Sparkman - Arizona Realtor

 

Rica Ruiz

Meraki Real Estate

 

Brandon Niemela

Niemela Realty & Associates

 

Joann Schermerhorn

Live Simple Eco

 

Barry Frette

Frette Real Estate - Palm Beach County


Facebook Articles

Wow, where has the week gone?! Friday crept up on me but thankfully I had already been out scouting excellent articles to share with you so the initial panic was quickly resolved. There is no substitute for being prepared so carve out a few minutes this week and prepare to learn and grow your Facebook marketing. It really is that simple! 

20 Mistakes That Could Hinder Your Facebook Ads

4 Ways To Customize Your FB Posts For New Clicks

Complete Guide To Understanding Facebook Groups

Facebook Event Dimensions and Photo Sizing Guide

Bonus: Repurposing Top Content: It Is A Good Idea!

Happy Facebook Friday! ;-)


Facebook Fridays Information

If you enjoy these weekly Facebook tips, and want to help promote others, please consider joining the AR Facebook Fridays Group. We can all benefit from learning and growing our business through Facebook and other social media sites.

FREE Offer...If you have not already been featured, please leave the URL to your FB Biz Page in the comments below and I will make sure you are recognized on a future Facebook Fridays post. It really is that easy!

~ Anita ~

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Facebook Tips
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Show All Comments
Rainmaker
3,827,893
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Anita Clark ,

Great tips on your Facebook Friday post! You are right like everything in life you get what you put in and Facebook is not different ! Thank you for all your efforts in keeping us educated on Facebook!

Sep 13, 2019 03:31 PM #11
Rainmaker
405,516
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

Hi Anita, thanks for the tips. Always appreciate staying up to date.

Sep 13, 2019 03:59 PM #12
Rainmaker
2,309,508
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Debb: I am just trying to stay consistent...glad so many enjoy this series.

Always a pleasure Dorie. Have a blessed weekend!

As I do, Matthew. It pays (literally) to keep current.

Sep 13, 2019 04:01 PM #13
Rainmaker
60,279
Kris Collis, Associate Broker
Smart Way America Realty - East Stroudsburg, PA
Professional Results you Expect 570-507-7510

Anita:  really great tips from the pro, just joined FB Fridays.

Sep 13, 2019 04:48 PM #14
Rainmaker
469,454
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Another great Featured Post! I learn so much reading your valuable suggestions for Facebook marketing.  This past two weeks I have done two Boosted ads and also did a FB Ad. I'm working it!  Thank you Anita Clark 

Sep 13, 2019 09:46 PM #15
Rainmaker
374,519
Trent Dalrymple (248) 854-0625
Texana Bank - Bloomfield Hills, MI
Allowing Mortgage Professionals to Lend Nationwide

Good info Anita! I appreciate your advice. We can always use a little help with our marketing on social media.

Sep 14, 2019 06:00 AM #16
Rainmaker
2,309,508
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Great. Welcome aboard Kris!

You go girl! They can be incredibly effective, Diana.

We all can Trent. I hope you find a gem you can implement.

Sep 14, 2019 07:28 AM #17
Rainmaker
1,948,562
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Thanks for the round up... check out the marketing of thoses you run into online to see what they do, how they do it could be reworked to broadcast your message even better. Thanks again Anita Clark !

Sep 14, 2019 11:02 AM #18
Rainmaker
10,565
Joann Schermerhorn
Live Simple Eco - Overland Park, KS
Live Simple Eco Blog- Eco-Friendly Living

Great tips! It's always great to get suggestions and reminders on how to engage with Facebook. It can seem daunting at times. 

And thanks for the mention! I appreciate it! 

Sep 14, 2019 01:58 PM #19
Ambassador
4,010,389
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Anita:

Thanks for some great tips. I attended a terrific digital marketing class earlier in the week and several of these points were mentioned, in particular knowing your audience and using a CTA.

Jeff

Sep 14, 2019 05:29 PM #20
Rainmaker
398,723
Susan Rupert
Kissinger Bigatel & Brower REALTORS - State College, PA
ABR, CRS, e-PRO, MCNE, SRES, REALTOR

Hi Anita,

Thanks again for all the helpful information in our ever changing world of real estate.

Susan

 

Sep 14, 2019 07:45 PM #21
Rainmaker
2,309,508
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

It is a tried and true method that can provide good results as you know, Andy.

My pleasure Joann. I hope you see a lot of new activity as a result.

Jeff: Great minds think alike. HA. ;-)

You betcha, Susan. It pays (literally) to stay on top of this stuff.

 

Sep 15, 2019 06:21 AM #22
Rainmaker
156,643
Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

So much to do, so little time but I'm doing my best. Recently built a new FB page, boosted a post, got 673 clicks on it, some comments,  some shares and some Likes to my page. So far, I have 52 Likes to my page. It takes time but eventually, I think it will pay off.

Sep 15, 2019 02:48 PM #23
Rainmaker
107,609
Raymond Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA
Realtor

Thank you for your helpful ideas.  Sometimes, I can forget to keep things fresh and to add variety to what I am doing.  

Sep 16, 2019 04:40 PM #24
Rainmaker
2,309,508
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Eva: Keep at it. You are on the list for Facebook Fridays on the 27th.

That is hard for many, Raymond. It is easier to hit send and move on.

Sep 17, 2019 02:54 AM #25
Rainmaker
54,115
D. Bass
Ask The Underwriter - Atlanta, GA
Blog: Ask The Underwriter

Thank you Anita! I haven't been using facebook and I see now that I'm missing a great opportunity. Thanks for this valuable information.

Sep 20, 2019 03:46 AM #26
Rainmaker
2,309,508
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

D.: Give it a try and see what kind of results you get. I think you will be pleasantly surprised.

Sep 20, 2019 04:21 AM #27
Rainmaker
2,770,618
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Varying your approach is key to a lot of things in life and real estate is no exception.

Sep 20, 2019 09:36 PM #28
Rainmaker
2,309,508
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

So very true. Variety keeps things from getting stale. Thanks for the insight, Laura.

Sep 21, 2019 04:04 AM #29
Rainmaker
1,234,201
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

I like your synopsis/list Anita Clark ... it helps me focus immensely.  I had a former boss that always said "paint them a picture".  I always found that helped me form my call to action ... if I could visualize the picture, so can a client ...

Gene

 
Sep 28, 2019 08:32 AM #30
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Anita Clark

Realtor - Homes for Sale in Warner Robins GA
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