No different from other Public Relations projects, a successful branding or rebranding campaign is grounded in research, implemented with SMART objectives in mind and eventually evaluated for necessary changes for the future.
The October seminar produced by the Southwest Florida Chapter of the Florida Public Relations Association will feature Christopher Spiro of Spiro & Associates Marketing, Advertising, Public Relations and Brand Architecture to discuss the importance of branding whether for your client or your own organization. Chris will also discuss traditional branding activities vs. brand storytelling and will provide insight from one of their own case studies.
Topics to be included:
· Including SMART objectives when conducting a branding campaign
· The rise of brand storytelling
· Important things to remember when trademarking
Date: Tuesday, October 8, 2019
Time: 11:30 a.m. – 1 p.m.
Price: $30 for members | $40 for future members | $25 for students
Location: Dave and Buster’s
3499 S Cleveland Ave Ste 400, Fort Myers, FL 33907
(inside Bell Tower Shops)
Click Here to Register
About the Speaker:
Christopher T. Spiro is the CEO and Chief Creative Officer of Spiro & Associates, a full-service agency that specializes in marketing, advertising, public relations and brand architecture. He grew up in Cape Coral, attended the University of Florida, and launched his business more than 30 years ago. Chris’ account experience includes creative campaigns for a vast array of clients that garnered hundreds of honors, awards and accolades locally, nationally and internationally. Chris is active throughout the Southwest Florida community, giving time, talent and treasure wherever possible. He is also known throughout the area for his passion for all things related to the “Gator Nation.”
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