You know, this question has been asked often. Real estate agents are still skeptical about the benefits that social media brings to their business. Active Rain, what do you think?
Here at Z57, we would argue yes...yes of course. Obviously we are bias, because we provide social media solutions for real estate agents - but hear us out!
1. You need content posted to your social media profiles
If you aren't posting anything to your page, then some people might assume you are no longer in business. Or at least you are not as savvy as the agent that IS posting.
2. A single post does not convert
The "just sold" post will help bring legitimacy to your online reputation, but it's not enough for a person to hire you. You need consistency in posting, and skills in relationship building + networking.
3. Post your successes!
It's okay to share your success with your network. Many people will be happy for you.
4. It doesn't cost money to post
So - why not? You're not losing money.
5. Closing posts shouldn't be your ONLY post
It can get old and annoying very quickly if your social profiles are only there for you to brag about success.
6. This can lead to referrals
New business is new business. Why not choose warm leads over cold leads?
So what do you think? Is it worth posting your closings to Facebook? Why or why not?
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