Does Posting Your Closings on Social Media Bring More Business?

Real Estate Technology with Z57 Internet Solutions

You know, this question has been asked often. Real estate agents are still skeptical about the benefits that social media brings to their business. Active Rain, what do you think?


Here at Z57, we would argue yes...yes of course. Obviously we are bias, because we provide social media solutions for real estate agents - but hear us out!


1. You need content posted to your social media profiles

If you aren't posting anything to your page, then some people might assume you are no longer in business. Or at least you are not as savvy as the agent that IS posting.


2. A single post does not convert

The "just sold" post will help bring legitimacy to your online reputation, but it's not enough for a person to hire you. You need consistency in posting, and skills in relationship building + networking.


3. Post your successes!

It's okay to share your success with your network. Many people will be happy for you.


4. It doesn't cost money to post

So - why not? You're not losing money.


5. Closing posts shouldn't be your ONLY post

It can get old and annoying very quickly if your social profiles are only there for you to brag about success.


6. This can lead to referrals

New business is new business. Why not choose warm leads over cold leads?


So what do you think? Is it worth posting your closings to Facebook? Why or why not?



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Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

When it's the only thing people post, it gets very annoying. When it's interspersed, I'm really happy for them. 

And I just want to say that I love your posts. They are easy to read and always informative.

Oct 11, 2019 07:57 AM #1
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

There is common currency used by most real estate agents that if not monitored creates such inflation as to devalue the message of all. This currency must be tempered with the 'who is this about' litmus test.

What I refer to is the real estate agent currency of Success Theater, Vanity Metrics and Surrogate Endpoints. When these are detected by a reader they hit play on their video and that is the end of the communication.

"Thank you for helping me close the sale at 1600 Pennsylvania Ave. Could not have done it without you."  Now, Success Theater, is not so offensive and a reader wants to know what they did.

Ahh, all those letters AR, FB, SM, PT, YP, LI, IG, YT, ZD, TR...who has the time?

PS: Don't hesitate to add a bit more fabric to your posts.

Oct 11, 2019 12:23 PM #2
Peter Mohylsky, Beach Expert
PrimeSouth Properties - Santa Rosa Beach, FL

Don't hesitate to add a bit more fabric to your posts. is copied from Annette Lawrence , Palm Harbor, FL 727-420-4041 , but I am a firm believer in;

1. Being real 

2. Don't vomit real estate

3. Do everything just a little bit different and a little bit better.  

Oct 11, 2019 01:28 PM #3
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