What do you do when the leaky faucet that gives you full cups of real estate leads starts to run a little dry? Part of being a real estate agent is generating leads to keep your business running full steam. For the agents that have their lead generation down to a science, we have some of their (not very secret) secrets to share with you.
1. Sphere of Influence
Real estate is a social business, so you need to stay social. If you are an introvert, there is still opportunity for you to connect with your sphere and expand it on social media. Your relationships are your future paychecks.
2. Referrals
You should always ask for referrals. If you can maintain a business that runs off referrals, you can save money on online ad. Instead you can spend that money on taking a person out to lunch and expanding your network!
3. Online Leads
Over 90% of buyers will research online before ever speaking to an agent. It makes sense that you will want to be where your prospects are. Facebook Ads, Adwords, Zillow, and other avenues have proven valuable for many agents.
4. Consistency
Many agents have set out time to prescribe to a business regiment. Calling FSBOs, writing notes by hand, calling unresponsive leads, door knocking, etc. By identifying what works for you, and being consistent with it, many agents have been able to inch closer (or achieve) a regular paycheck.
So what about you? Where do YOU generate most of your business from?
(also, enjoy this photo of a fox, because one can only handle so many "corporate business man smiling" stock photos)
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