As a follow up to my blog The Real Estate Book I thought I would post an interesting anecdote. Last week I received a call from Jody Baker from the channel six news (WOWT). She was doing a story on the real estate market and had been looking through The Real Estate Book for a house near their news station. She found my listing at 4014 Burt St. and wanted to use it as a backdrop for their live shot on the four o'clock news.
The lesson here is that when this reporter needed to find a home that was for sale she turned to The Real Estate Book, not the regular newspaper. This shows that effective advertising works. The Real Estate Book is significantly more expensive than the newspaper, which is why most agents use the newspaper, but it is much more effective, which is why I use it.
Trumm Team - Alliance Real Estate, Omaha, NE