HOME STAGING - IS PHYSICAL OR VIRTUAL STAGING BETTER?

By
Home Stager with ILARIA BARION DESIGN

To sell or rent a property, you need traffic—traffic that is generated online. The Internet has empowered home buyers, and that power means that real estate has suddenly become a lot more like online dating than any of us probably ever anticipated! And much like online dating, if the pictures of your listing are not attractive, you won’t get a wink of interest—certainly not the outcome you want.

The obvious solution is to hire a professional home stager and then put those new and improved images online. However home staging is not wallet-friendly, especially for luxury homes and homes in need of work or a new look. According to recently published articles in New York and San Francisco, hiring a professional to stage a luxury home ranges from $30K to $200K.

Luckily, there’s an alternative that will make your listing pop online, generating interest as well as traffic: virtual staging. Virtual staging, in which a property is staged realistically by computer (and not in real life), is a hot topic these days in the real estate industry, and it’s only getting hotter by the moment.

It offers a number of advantages:

                • Affordability 
                • Speed and Convenience
                • Flexibility and Choices


Does Virtual Staging Work?

Even as a growing number of top real estate firms now offer virtual staging to their clients as part of their marketing services, the trend remains the object of much debate, especially on the issues of whether or not it can be misleading for home buyers, and whether it actually works. As a luxury home staging expert, I answer those issues with the reminder that the practice of using 3D renderings to sell homes is nothing new. Developers have been selling homes and condos on paper through architectural renderings for decades, well before the first actual brick is ever laid. The reasons are obvious: home shoppers are visual.

It may be "virtual" but it is still "home staging".

You need someone who knows what they’re doing to appeal to multi-million dollar home buyers. If you don't have the budget to hire a luxury physical stager, a $30 color-by-numbers virtual staging is not an alternative.

When a professional staging consultation costs on average $250-$500, what can you possibly expect when you’re paying $30 to virtually stage a room? You get a tech person overseas who knows nothing about staging luxury real estate in the US. When millions are at stake, that’s a really unwise choice.

My company, Ilaria Barion Design, offers a unique approach: superior staging expertise and high-end design with state-of-the- art digital implementation that saves home sellers 90% of the cost of physical home staging. We work as a traditional stager up until the implementation. We choose to implement our design digitally over a physical staging, because it’s the most cost-effective way to give life to our imagination. If a complete remodel, a pool, or a new kitchen is the best way to show-case the potential of a home, we can do it. It’s perfect for new developers who want to start marketing a building before it is completed or for properties in estate condition.

Is Virtual Staging Deceiving?

As long as it’s clearly disclosed, virtual staging isn’t misleading in any way, and it’s actually the best marketing tool out there when it comes to selling or renting a home (unless of course you are ready to budget for “real” home staging).

 

Ultimately, the better your images, the greater your traffic. 

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Topic:
Real Estate Sales and Marketing
Tags:
home staging
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Rainmaker
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John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Welcome to the ActiveRain community. Congratulations on your first post.

Sep 14, 2019 09:51 AM #1
Rainer
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Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH
CRS

Staging is a very valuable tool to move homes quickly for a higher price!

The obvious solution is to hire a professional home stager and then put those new and improved images online. However home staging is not wallet-friendly, especially for luxury homes and homes in need of work or a new look. According to recently published articles in New York and San Francisco, hiring a professional to stage a luxury home ranges from $30K to $200K.

Sep 14, 2019 10:13 AM #2
Rainmaker
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Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

Well written post. Congrats on joining ActiveRain. I hope you find the platform helpful.

Sep 14, 2019 12:25 PM #3
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MichelleCherie Carr Crowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Hello and Welcome to ActiveRain!

Congratulations on your first post here!

Sep 15, 2019 12:20 PM #4
Ambassador
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MichelleCherie Carr Crowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

I believe properly done that physical staging is best-but virtual staging is a strong contender.

Sep 15, 2019 12:21 PM #5
Rainmaker
795,160
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ


Welcome to Active Rain.

Is virtual staging deceptive?
I do not think it is more deceptive than showing an empty house. Either scenario leads the residential buyer to an evaluation that is inaccurate.

The entire idea of marketing is to bring to the consumer a transformation they desire. Whether it be a 'life choice' or "life experience' statement everyone wants to walk into their expectation.

And with houses, the buyer embraces the new house and transformative life style it promises. For example, a buyer visited and walked into a space I defined and staged as the gallery. "A place to display my art!"  She could not buy it fast enough.

Sometimes staging answer questions. The most lethal quest is 'What am I going to do with this space?" Preventing the question via staging advances the sale.

Welcome aboard the Rain Train.

Annette.

Sep 18, 2019 08:37 AM #6
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George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Ilaria Barion welcome to ActiveRain and congratulations on successfully posting your first blog on this site.

Sep 19, 2019 02:58 PM #7
Rainmaker
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Sara Wagner
The Woodland Companies - Adams, WI
Stevens Point Rentals

Welcome to ActiveRain, I hope that your participation here helps your business to grow.
Btw, I followed your blog, and would be honored if you followed mine.
Thank You!

Sep 21, 2019 12:26 AM #8
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Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Welcome to Active Rain, looking forward to reading many more of your posts, let me know if there is anything that I can do to help as you get started here.
All the best of success to you.
Bob

Nov 10, 2019 02:26 AM #9
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Ilaria Barion

VIRTUAL STAGING FOR LUXURY HOMES
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