As the weather shifts, your business is probably shifting as well. You’re catching your breath from summer, but you don’t want to slow down.
One thing you can do to help build up your business and attract new leads is to keep consistent content flowing to your real estate website.
Fresh content targeting the right keywords will help your website rank more highly on Google so that you continue to attract prospects all year. Every time someone looks for real estate in your city or town, you want your website to come up!
Of course, a lot of us struggle to come up with good ideas. Here are a bunch that will help you pump up your blog this fall!
Make Sure Your Blog Posts Work For You
Before we dive into the topics, let us give you a few tips about how to make your blog posts as effective as possible.
First, make sure you target appropriate keywords. You want to focus on terms that include your local area – like “new house in Atlanta” instead of just “new house.”
Second, be sure every post invites people to take the next step. They should be invited to share the post on social media, join your email list, or give you a call.
Consider writing blogs in advance. For instance, if you want to post one blog per week, choose one or two days a month where you focus on getting those four blogs written. Then you can publish them week by week without needing to take time out of your schedule!
Finally, share your posts yourself – on social media, through email, and more. You want people to benefit from your expertise, and it helps build your brand as well.
Blog Posts: Your Local Market
People love to know what’s going on in their neighborhood, and the information will also help people who are deciding where they want to move in your area. If they choose your farm, you’ll be the logical choice as an agent!
Consider writing about:
- Local events. Discover these by reading local community Facebook pages, newspapers, and community calendars. Put them all together in a blog post!
- Highlight a local restaurant or business. You can even interview the owner if you have the time. If not, simply talk about what they offer and why residents love them.
- Celebrity sightings. Talk about recent celebrity events in your area – if a famous person was recently in town, a movie is being considered, or highlight a time a celebrity visited the area in the past.
- Schools. Highlight the schools in your area and talk about how they’re doing. Everyone wants to make sure they move into an area with great schools! You can also use this to talk about school sports, upcoming plays and concerts, and more.
- Job opportunities. People love to live in a thriving area. Talk about new jobs in the area, who’s hiring, and what industries operate in your target market. This can also include new construction or transportation projects that make commutes easier!
Blog Posts: Your Community
Beyond the local market, talk about points of interest in your community. If you live in a small town, there may be fewer entertainment options, but more natural beauty. In a larger city, it could be the opposite.
- Local Parks. Parks often hold activities and may have varying hours depending on the season, so keep your readers up to date. You can also talk about all the fun things there are to do in various parks or recreation areas!
- Nightlife and Entertainment. Are there concerts coming up? Professional plays? What local bars and restaurants have the best happy hours or dance floors? Where should someone got to unwind after work?
- Sports. Do you have local minor league or professional teams you can talk about? People love local sports, and getting opinions about a recent game can drive a LOT of engagement on your posts!
- Day trips and getaways. Talk about local bed and breakfasts or other destinations that are within a few hours drive. You can talk about family-friendly destinations as well as best-for-adults ideas.
Blog Posts: For Buyers and Sellers
You have a ton of expertise about what it takes to successfully buy and sell property. Share it and prospects will trust you enough to hire you when they need to move.
Here are some ideas for these posts:
- How to prep a home for sale. There’s a lot to do, from decluttering to staging to improving the landscaping. Talk about each one of these in a different post, creating a “prep for a sale” series on your blog.
- Concerns for specific markets. Newlyweds, downsizing seniors, and growing families all have unique issues they face and look to overcome. Consider addressing the market you work with the most, or create a variety of posts for each one!
- Q&A. You probably hear a lot of the same questions over and over. Why not address them in a blog? You can have one post for sellers and one for buyers. Best of all, you can refer new clients to these posts as part of your onboarding process.
- Relocation. Talk about what people moving into your area should think about and what they need to know.
- Pets. Pet owners love to read about tips for puppy-proofing or cat-proofing a home, training, the best vets in the area, and much more.
Get Your Blog Consistent!
Consistency is key when it comes to blogging and social media content. All of these ideas work for both platforms.
Use these ideas to create a schedule. You can decide each month to write one post for buyers, one for sellers, one for the community, and one for the market, or something along that line. That will keep things from falling into a rut.
Remember, you don’t have to write a million words! Even just a short post with key tips is helpful. Don’t be shy.
The best marketing combines online and offline outreach. If you’re ready for some postcards to complement your blogging efforts, take a look at our customizable templates today!
This post originally shared on PrinterBees' Real Estate Marketing Magazine.