We have become a nation that reads labels and are concerned about the content of what we eat or drink, which is one the reasons that the production of organic wines is growing in California, and in Europe. Many of the vineyards in France and Italy have been organic since Roman times,(before any one knew what organic meant). and just never changed.
This wine label caught our attention while shopping at Trader Joe's in Santa Barbara. This wine is made exclusively for Trader Joe's by Orleans Hills Winery, which specializes in producing wines from organic vineyards. We smiled at the clever play on words, and the storybook style label.
We did not buy it. The sentence, contains no detectable sulfites, left me wondering whether there are still sulfites, it just that they are undetectable. What does that mean? I felt that this statement defeated the brand's organic position.
What do you think?
In Florida, Trader Joe's is super popular. Regarding the wine, thought that sulfites were mandatory when imported and added into wines in the United States to prevent it from turning into vinegar. I think the wine company is "trying" to be honest as most companies don't have to report added ingredients if they fall under a certain percentage. I do read every label and if I don't understand something, I call the company. I believe in truth in advertising and companies that operate with integrity. It's getting to be a rarity.
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