Fall Challenge and What Will Happen in the Coming Year 2020.
We have our clients, potential clients, clients ready to buy, but not sure because roomers are floating about what will happen in 2020. Well, we do not know right now and when. Therefore, we need to prepare ourselves if we want to stay in the real estate industry and not wait for our phone to ring. Depends on us to take the wheel and drive new business in for ourselves. We are our own destiny. If, we have no clients, it is our own fault. So, let's treat our real estate business as a 9-5, at minimum and begin a marketing plan, in your business plan because the truth is, we do not have a crystal ball, but it is neccessary to be prepared.
I have had questions come up as many have recently and these are my answers:
- What will you do differently in the upcoming year that you haven’t had to do in the last 5 years? I am advertising now, so that I am ready for 2020. The word is spreading in the real estate world and professionals, include Warren Buffet and I have started marketing with new campaign ads online, spending marketing dollars excessively now since they (marketing geniuses) say it takes 3-4 months to hit. I am fortunate that I already closed one, so I will continue through what is expected.
- How will you be educating your clients, you’re consumer with regard to new market challenges? Educating my clients with a plan to buy at auction, buy a foreclosed home, or repairing credit now to prepare for a home purchase. I do not have a crystal ball, but they need to know that we could be hitting a recession and we do not know when it could hit. Although, we could project with what happens in our economy will shift that change. Therefore, being prepared and having a deposit ready and not incurring new debt in case we get a price drop in the Southern CA area would be smart. We have to have our clients have bank accounts with funds seasoned and give information on the process of buying a home. Our typical practice of course, but have to do it in advance. First, by showing that clients can buy and are ready when properties become available. I have already learned that so many potential millennial buyers are renting and living at home, when they could be buying at prices now. Educating on buying process is key for success.
- What will you add or change in your business plan for 2020 that, hopefully, you’re working on now? My business plan will include a new website that has lead generation, to assist in getting leads and using the demographics for the area that I farm. I also, have online reviews from past clients to increase my five stars of excellent customer service and real estate experience when my clients either bought or sold from me with a firm that specializes in that (OGGVO.com). Another avenue I decided to take was spending marketing dollars on Zillow, Realtor.com, and Offr.com to see if I could generate leads. You have to spend marketing dollars to make money and I am already seeing success. I know some Brokers or Realtors are anti-Zillow and think that paying hundreds and hundreds of dollars of month are not worth it or effective, but in my market it is. With the new texting feature it helps to quickly respond if they are not ready right away to buy.
Now, it is time to stay organized, prepare my business plan for 2020 as everything is getting in order for the end of the year and into 2020. There are follow ups and seeing how I am doing with my plans that I have started and a couple that are starting this week. We will see what happens and I will gladly to post my success here. Perhaps, we could have a follow up challenge with the what we did right or wrong in Feb or March.
Sell, Sell, Sell, ActiveRainers! Market you!