Fall Challenge ActiveRain | Recession or not? Lauren Selinsky Broker

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Managing Real Estate Broker with California Coastal Estates BRE 01329427

Fall Challenge and What Will Happen in the Coming Year 2020.

We have our clients, potential clients, clients ready to buy, but not sure because roomers are floating about what will happen in 2020. Well, we do not know right now and when. Therefore, we need to prepare ourselves if we want to stay in the real estate industry and not wait for our phone to ring. Depends on us to take the wheel and drive new business in for ourselves. We are our own destiny. If, we have no clients, it is our own fault. So, let's treat our real estate business as a 9-5, at minimum and begin a marketing plan, in your business plan because the truth is, we do not have a crystal ball, but it is neccessary to be prepared.

I have had questions come up as many have recently and these are my answers:

  1. What will you do differently in the upcoming year that you haven’t had to do in the last 5 years? I am advertising now, so that I am ready for 2020. The word is spreading in the real estate world and professionals, include Warren Buffet and I have started marketing with new campaign ads online, spending marketing dollars excessively now since they (marketing geniuses) say it takes 3-4 months to hit. I am fortunate that I already closed one, so I will continue through what is expected. 
  2. How will you be educating your clients, you’re consumer with regard to new market challenges? Educating my clients with a plan to buy at auction, buy a foreclosed home, or repairing credit now to prepare for a home purchase. I do not have a crystal ball, but they need to know that we could be hitting a recession and we do not know when it could hit. Although, we could project with what happens in our economy will shift that change. Therefore, being prepared and having a deposit ready lauren selinsky real estate brokerand not incurring new debt in case we get a price drop in the Southern CA area would be smart. We have to have our clients have bank accounts with funds seasoned and give information on the process of buying a home. Our typical practice of course, but have to do it in advance. First, by showing that clients can buy and are ready when properties become available. I have already learned that so many potential millennial buyers are renting and living at home, when they could be buying at prices now. Educating on buying process is key for success.
  3. What will you add or change in your business plan for 2020 that, hopefully, you’re working on now? My business plan will include a new website that has lead generation, to assist in getting leads and using the demographics for the area that I farm. I also, have online reviews from past clients to increase my five stars of excellent customer service and real estate experience when my clients either bought or sold from me with a firm that specializes in that (OGGVO.com). Another avenue I decided to take was spending marketing dollars on Zillow, Realtor.com, and Offr.com to see if I could generate leads. You have to spend marketing dollars to make money and I am already seeing success. I know some Brokers or Realtors are anti-Zillow and think that paying hundreds and hundreds of dollars of month are not worth it or effective, but in my market it is. With the new texting feature it helps to quickly respond if they are not ready right away to buy. 

Now, it is time to stay organized, prepare my business plan for 2020 as everything is getting in order for the end of the year and into 2020. There are follow ups and seeing how I am doing with my plans that I have started and a couple that are starting this week. We will see what happens and I will gladly to post my success here. Perhaps, we could have a follow up challenge with the what we did right or wrong in Feb or March. 

Sell, Sell, Sell, ActiveRainers! Market you! 

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  your real estate broker lauren selinsky 

  

 CA COASTAL ESTATES

 LAUREN SELINSKY BROKER | DRE01329427 

PO BOX 956 CORONA DEL MAR, CA 9262

c.949.310.4960 | t.888.908.7770 x5

  homes@LaurenSelinsky.com 

 


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Rainmaker
2,940,318
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Lauren.

Yes ma'am, 2020 plans are in the works, should be finished by the end of this month.

Sep 17, 2019 01:55 AM #1
Rainmaker
667,506
CA COASTAL ESTATES Lauren Selinsky Perez CRS
California Coastal Estates - Aliso Viejo, CA
"Your Real Estate Broker" #oclauren

James Dray this is about the time I start mine as well and finish up after making a few changes by mid Oct. ;)

Have a great day and wish you all the luck and success in 2020. 

L

Sep 17, 2019 03:34 AM #2
Ambassador
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Enjoyed your entry into  Debe Maxwell, CRS contest and agree with your statement:

If we have no clients, it is our own fault. 

Sep 17, 2019 10:05 AM #3
Rainmaker
667,506
CA COASTAL ESTATES Lauren Selinsky Perez CRS
California Coastal Estates - Aliso Viejo, CA
"Your Real Estate Broker" #oclauren

Thank you Margaret Rome, Baltimore Maryland since we are our own destiny, we need to create our own drive. Make it happen! 

Thank you ;)

L

Sep 17, 2019 09:59 PM #4
Rainmaker
3,358,003
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Lauren - regardless of other factors involved, preparation matters.  Good luck as 2019 continues and 2020 becomes a reality.   

Sep 18, 2019 08:19 AM #5
Rainer
479,189
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Regardless of the circumstances, life goes on and to survive, we learn to adapt until the circumstances change and our history shows change does occur, doesn't it? All the best to your continued success. 

Sep 18, 2019 06:17 PM #6
Rainmaker
441,142
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

I am going to plan like there will not be a recession! I can’t worry or plan for something that might happen. I’ljust have to adjust if things slow down. Trying to guess a downturn is a fools errand!

Sep 18, 2019 08:53 PM #7
Rainmaker
545,348
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

 

 

Sep 19, 2019 10:48 AM #8
Rainmaker
3,826,336
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening CA COASTAL ESTATES Lauren Selinsky Perez CRS ,

Congratulations on a well deserved featured post! As Barbara Todaro says..Market like you mean it!! Stay out in front and top of mind! Cheers to 2020!

Sep 19, 2019 06:13 PM #9
Ambassador
4,009,697
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Lauren:

I have started thinking more about 2020 and some changes in my business plan,  but still contemplating. I have also attended a couple of CRS event recently that have given me some good thoughts about some changes I should make, and I recently cut out sites that are not working for me, saving me some money every month. I also plan to focus more on referral business going forward - agent to agent, including CRS, as well as clients and my sphere.

Jeff

Sep 19, 2019 09:59 PM #10
Rainmaker
667,506
CA COASTAL ESTATES Lauren Selinsky Perez CRS
California Coastal Estates - Aliso Viejo, CA
"Your Real Estate Broker" #oclauren

thank you marti garaughty , as you know, i like being a sharp cookie from "art of marketing, you". #fave

lauren selinsky

Sep 20, 2019 12:02 AM #11
Rainmaker
667,506
CA COASTAL ESTATES Lauren Selinsky Perez CRS
California Coastal Estates - Aliso Viejo, CA
"Your Real Estate Broker" #oclauren

Tom Bailey I think the key is, "be prepared", continue marketing, and do not stop! There will be changes, as we all remember 2008, a little too well. I was busier in 2008 then other years. I know that was because I treat my time in real estate as a 9-5, again at minimum. 

Have a great day!
Lauren

Sep 20, 2019 12:04 AM #12
Rainmaker
667,506
CA COASTAL ESTATES Lauren Selinsky Perez CRS
California Coastal Estates - Aliso Viejo, CA
"Your Real Estate Broker" #oclauren

Michael Jacobs this is true. Preparation as much as possbile in all circumstances, always helps! 

Make it a great beginning.

Lauren

Sep 20, 2019 12:05 AM #13
Rainmaker
667,506
CA COASTAL ESTATES Lauren Selinsky Perez CRS
California Coastal Estates - Aliso Viejo, CA
"Your Real Estate Broker" #oclauren

Kimo Jarrett at least to the best of our abilities. Right? 

Have a successful end of year and into 2020.

Lauren

Sep 20, 2019 12:06 AM #14
Rainmaker
667,506
CA COASTAL ESTATES Lauren Selinsky Perez CRS
California Coastal Estates - Aliso Viejo, CA
"Your Real Estate Broker" #oclauren

Dorie Dillard CRS GRI ABR I really like that! Always stay in front and mind! Excellent and what we should do. 

Lauren

Sep 20, 2019 12:07 AM #15
Rainmaker
667,506
CA COASTAL ESTATES Lauren Selinsky Perez CRS
California Coastal Estates - Aliso Viejo, CA
"Your Real Estate Broker" #oclauren

Jeff Dowler, CRS my business has been primarily referral and I have dove into marketing and scrambling in everything else in life because I know my business will flourish. It is the big plan for me. Keep you posted. I have been doing my CRS webinars. Hopefully, I will gain a lot of referrals at -SELL-A-BRATION too!

See you soon!

Lauren

Sep 20, 2019 12:09 AM #16
Rainmaker
2,034,409
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Fort Worth, TX
Selling Homes Changing Lives

CA COASTAL ESTATES Lauren Selinsky Perez CRS - Congratulations on your FEATURE story! You did an amazing job raising awareness and sharing portions of your business plan. I wish you complete success in all your endeavors. 

Sep 20, 2019 11:30 PM #17
Rainmaker
667,506
CA COASTAL ESTATES Lauren Selinsky Perez CRS
California Coastal Estates - Aliso Viejo, CA
"Your Real Estate Broker" #oclauren

Patricia Feager, MBA, CRS, GRI,MRP thank you so much! It is important to be prepared and if we are proactive, we should all stay busy.

Lauren

Sep 20, 2019 11:34 PM #18
Anonymous
jhon smith

Great info! I recently came across your blog and have been reading along. I thought I would leave my first comment. ary news live know what to say except that I have. It is quite beneficial, although think about the facts when it reaches this target. It is extremely helpful for me. Thanks so a lot for your convene

Sep 23, 2019 02:36 AM #20
Ambassador
3,339,513
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Love this, my fellow CRS! I have noticed that every day recently, I am getting these questions now. Week before last, I was headed to Denver to see my husband and took my most recent Business Journal to read. I found it funny that even they are asking polling questions to guide them in how they will be reporting in upcoming months! (And I love the savvy respondents' answers too!)

Charlotte Business Journal Poll

 

And, I'm also doing what you're doing - "My business plan will include a new website that has lead generation."

Hey, times channge and we have to change with the times, don't we?!

Thank you so much for participating in this month's challenge, Lauren!

Sep 29, 2019 11:32 PM #21
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