A digital Infusion for RE Professionals

Real Estate Broker/Owner with Pareto Realty TN #251071

Yesterday, I facilitated a meeting with the theme “All Things Digital”

This meeting is the bi-monthly rendition called “Small Broker Roundtable” at Greater Nashville REALTORS. The mission is to provide a safe place for Principal Brokers/Owners with 50 or fewer Affiliate agent members to gather, connect, and explore issues and opportunities we are facing in our market.

I decided to have some fun and lean towards the “Firehose to the mouth” tactic with full intent to overwhelm even the most tech savvy Real Estate Professionals.

So . . . I hit the internet and found over 140 “useful” websites and/or apps.

We began with 2 questions:

What’s your favorite Digital Tool?

What’s your largest frustration with Technology?

“Too Much – Too fast”

“Too many options”

“Sometimes technology creates more work than benefit”

“Short-lived tools” (Most @ 18 month cycle of significant change)”

“Learning curve of most of these tools too steep/cumbersome” (Both implementation and training for agents)

“Too many emails”

An interesting number of the folks in the room are using very simple tools (Spreadsheets) to track their businesses (Income and expenses and agent productivity.

There’s more, but here’s some wisdom.

  • Don’t buy digital technology just for the sake of buying technology
  • Identify what you need it to do before you start shopping
  • Don’t fall for the “Free Trial” scam
  • Never buy on impulse or because “If you buy now, you’ll get a discount!”
  • Find other people who are currently using the tool you’re considering and “pick their brain” before buying
  • Consider cost relating to scale. As your company grows, what will be the additional cost?
  • Be aware of any Long term commitments (avoid these)

There were plenty other relevant comments . . . I’ve include below the mindboggling array of websites I offered the group with the disclaimer that there are many thousands MORE digital tools available on the internet. Any of us could easily derail our focus looking for the right tools.

I say KISS . . . Keep it Simple Silly!


https://monday.com/ https://www.corelogic.com/ https://activerain.com/ https://softwareconnect.com/real-estate-brokerage/real-estate-investment-analysis-lite/

42 Tools – Blog post with Details

Google Apps for Work or G Suite Evernote Trello Todoist Skitch LastPass Contactually

CamScanner OmniFocus Mortgage Calculator Slack Boomerang HomeSpotter Buzzsumo

Campaign Monitor SalesHandy Adobe Spark NEWOLDSTAMP Buffer MailChimp

Best Real Estate Software: 27 Game Changers for Agents & Teams

BombBomb PhoneKixie Canva Facebook Ads CoSchedule Quick Bitly KWFinder Wistia

Bananatag  Area Pulse InfusionSoft Docusign Zillow Premier Agent RealScout Open Home Pro

Zurple LeadPages BOOMTOWN REFERRALMAKER kvCORE Amitree Folio Marketo

15 Top Online Marketing Tools for Realtors

https://fitsmallbusiness.com/best-real-estate-software/ RealScout Showing Suite Cloud CMA

Real Geeks Structurely RPR Mobile Showcase IDX Zumper Placester AreaPulse Everlance

KeyMe Spacio Parkbench Smarter Agent Mobile VRX Staging RealtyMX Revaluate Grasshopper

CSS Home Value Leads Prempoint Homesnap Qualia Rently HouseCanary REIPro REDX

Cloud MLX Brokermint Brokerkit Dotloop Zapier Waze Videolicious Planoly Upnest 20 Tools

Matterport Periscope HelloSign Doorsteps Speaking Photo Google Drive Dropbox Box  Yesware

Slydial Vidcaboodle Truplace  Floor Plan Visuals 

BoldLeads Propertybase Freshchat First.io Follow Up Boss Focus Booster Amitree Folio Contact Junkie

Grammarly Feedly Avochato NodalView Expensify Realtors Property Resource (RPR) 

WordPress Flaggship Agent SumoMe Instapage Textedly ConvertKit Buzzsumo SpyFu

UberSuggest Ahrefs Moz Appfolio RingCentral Google Voice Calendly Commissions Inc

Top Producer Lion Desk The CORE NinjaSelling Quickbooks https://zoom.us/

Skype.com Audacity Jive


Published by Barry Owen 

Strategist-CEO of Pareto Realty Real estate sales Professional Inviter-Facilitator-Practicer of Open Space Technology Opening safe space for people & organizations to self-organize around issues & opportunities BarryOwen.US Invite-Listen-Love 

Posted by

Barry Owen

Principal Broker
Pareto Realty
Nashville, TN

Call me: 615-568-2123
email me: barryo@comcast.net




Simply & BOLDLY Living the FourFold Way in Open Space!

Quintessentially connected to the real estate industry to offer the ultimate experience for Home Buyers and Sellers in Middle Tennessee . . . Inquire within!


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Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

I think one of the great things about my brokerage Long & Foster is the number of tools we have available and one of the most frustrating things is the number of tools we have available. We have so many, and mostly they are great, but I cannot keep up with everything they all do and several overlap. Some are free, part of what our broker offers others are at a reduced cost. But in the end, you need to think am I going to use this...if not drop it.

Sep 17, 2019 07:08 AM #1
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I think your bulleted points are important for folks to consider when it comes to new technology.  Often changes (or upgrades) are not advancements.  Often they are only trade-offs.  

Sep 17, 2019 05:35 PM #2
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