It's All About The Tone...

By
Real Estate Agent with Coldwell Banker Residential Brokerage NRDS # 146013739
https://activerain.com/droplet/5kKR

 

It's All About The Tone...

Like most of you,  I have had clients ask about how the real estate market is doing. It is a pretty standard question, wouldn't you agree? However, since the hysteria of the media to report that the sky is falling in on the economy, the tone has changed in the way the question has been asked. Though, my answer has not changed. More on that later. 

The KISS Principle

Florida Everglades SwampI think it is important to identify a couple of economic and financial terms for simple understanding.

To be fair, none of this is simple. Economists get advanced degrees to voice their complex opinions on the subject utilizing data streams and algorithms that fit the narrative they want to project. Do you see where I am going with this?

But for the context in future discussions, it may help with understanding what affects the economy. 

Definitions

  •       Macroeconomics - Analysis of growth, inflation, and unemployment trends
  • Microeconomics - Simply put when googled - the study of the behavior of individuals and firms in making decisions regarding the allocation of scarce resources and the interactions among these people and businesses. 
    • Hiring, layoffs, inventory control, consumer spending, shipping practices, transportation, travel, etc. 
  • Inverted Yield Curve - When short-term interest rate is higher than the long-term interest rate in the bond market. 
    • Simply speaking, investors feel that interest rates will fall soon and want a higher return on a short-term investment. 

Historically, the Inverted Yield Curve has been a precursor to a recession. The swamp creatures, for reasons which should be obvious, want us to believe that a recession is coming sooner rather than later because of this indicator.  This affects both macro and microeconomics. 

 

Prognostication and Answers to the Questions

Prior to real estate, I was in the staffing industry and my husband was in transportation. Well before an upturn or downturn in the economy, the flags went up.  Either direction, temporary staffing was in big demand. Shipping and transportation were also affected. I knew when a recession was coming.  I did not need a talking-head to tell me what was happening. I do not feel any differently today. 

As we know, anything can spark a change in the economic direction of our country and eventually our cyclical economy may see a recession. Nobody knows when or how deep that will be. As of now, I don't see a storm on the horizon. You too can have a handle on how the economy is trending by analyzing the definitions above, using your criteria and not the swamp creatures and talking heads!

 

As For the Challenge Questions...

 

Tourism is Sedona's main economy. Whether the economy is up or down, tourists still come. It just becomes more localized during a downturn. The economy is seasonal but fairly stable overall. 

 

Sedona Is A Unique Market 

The Sedona real estate market is a secondary home market so it lags behind the rest of the country during trending periods of our economy. People from across the country are investing in a vacation home, or are planning on retirement. Some are renting those homes to others before they retire. I have close to half of my clients who pay cash for the opportunity to own a home in Sedona or the surrounding area. 

 

World Class Service Stands Out Sheri Sperry

 

I stated in the first paragraph that my answer has not changed when asked about how the Sedona real estate market is doing. My market analysis is based on the local trend for current real estate statistics and what I see happening.

I set the tone in my market for innovative thinking which creates innovative solutions tailored for every buyer and seller in my market. I also set the tone for business values, based on the concept of World Class Service and exceptionalism. My goal is to exceed the needs of my clients and be the Sedona real estate agent of choice in the market for today and tomorrow.

 

Our Fall Selling Season

Right now I am keying in on what is going to make me successful in the upcoming Autumn market.  I just added more online marketing and will continue with my print campaigns as well as getting ready to send out my Fall Season Thankful card to all my clients. The spring selling season starts mid to late January and I will tweak my marketing based on the fall season. 

 * * *

 Fall Challange 2019Debe Maxwell, CRS 

Some images provided by FreeDigitalImages.net


 

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As a Coldwell Banker Sedona Arizona REALTOR®, my primary goal is to help my customers obtain their dreams, as well as satisfy their financial goals and objectives through real estate. From the moment I am contacted, you will observe my seasoned ability to provide you with "World Class Service" and that "personal touch" while utilizing a complete package of technology options that are of the utmost importance and so critical in today's market.

I will tailor real solutions to fit your specific needs. - Sheri Sperry -

YOUR Solutions REALTOR®

 

See Reasons Why Sheri Is Your Solution

 

Solutions For Buyers

 

Solutions For Sellers

 

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Rainmaker
1,943,167
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Sheri Sperry - MCNE® -  let me second what Endre Barath, Jr. said.  Don't react to the tone or "BREAKING NEWS".  Set your goals, measure, adjust as needed and focus on your outcome.  Glad this is a Gold Star!

Sep 18, 2019 03:05 PM #37
Rainmaker
1,235,421
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Thanks so much, Anna Banana Kruchten CRB, CRS 602-380-4886. We have to remain calm for our clients. 

Sep 18, 2019 07:57 PM #38
Rainmaker
1,235,421
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Thank you, Grant Schneider.  We have to figure it out for ourselves. The herd mentality just does not fit in this business. 

Sep 18, 2019 07:59 PM #39
Ambassador
3,899,675
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Excellent post,  Sheri!  Most of us who have worked in some capacity in business can see the indicators. In placement, just as you did, I could see when companies were staffing up or when they chose to hire temps as a wait and see measure. 

Sep 18, 2019 08:33 PM #40
Rainmaker
1,235,421
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Kathy Streib,

I knew you would get this. It was a good barometer of conditions to come. 

Sep 19, 2019 05:42 AM #41
Rainmaker
378,436
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Great read to start my day - thanks!     Tone is SO important!  - that's why I find texting about a real estate transaction sometimes challenging and just dial.

Sep 19, 2019 07:55 AM #42
Ambassador
1,867,587
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Nicely done, Sheri. Bottom line, we are doing fine and focusing on the market, high-end customer service, and reality is the only way to go. 

Sep 19, 2019 08:30 AM #43
Rainer
305,527
AndreaBFerreira CRS - SRS - CLHMS
Keyes Co. - Davie, FL
Miami Dade, Broward and Palm Beach County in FL

Good point... my first time learning about the Kiss Principle... love it 

Thank you

Sep 19, 2019 10:50 AM #44
Rainmaker
3,830,543
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Sheri Sperry - MCNE® ,

Well Done! So glad to see your post featured! You proved you are the agent in the know and listen to your clients and give them an educated answer based on years of experience!

Sep 19, 2019 06:06 PM #45
Rainmaker
469,924
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I measure the market by what I live everyday ... and in my area we are doing well.  The sky is not falling ... if it was I would be taking cover.  IUnstead I am out and about and taking care of business.  Great Post. Congrats on the FEATURE!  Sheri Sperry - MCNE® 

Sep 19, 2019 07:43 PM #46
Rainmaker
413,692
Navona Hart
Real Living Cornerstone - Farmville, VA
Selling the Best Properties in Central Virginia

Thank you for setting a good example of what matters most.  Well said.

Sep 20, 2019 03:42 AM #47
Rainmaker
1,235,421
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi M.C. Dwyer,

Thank you.  You are so right. You can't always discern the tone in a text!

Sep 20, 2019 12:23 PM #48
Rainmaker
1,235,421
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Debb Janes EcoBroker and Bernie Stea JD

Concise and to the point. You are so right.

Sep 20, 2019 12:24 PM #49
Rainmaker
1,235,421
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi AndreaBFerreira CRS - SRS - CLHMS,

In the complex and fast-paced world of today, we need to keep things simple!

Sep 20, 2019 12:26 PM #50
Rainmaker
1,235,421
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Dorie Dillard CRS GRI ABR,

Thank you!  Our experience helps us with everything we have to accomplish in today's world. 

Sep 20, 2019 12:27 PM #51
Rainmaker
1,235,421
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Thank you, Diana Dahlberg,

You are taking care of business and making things happen. You understand your market.

Sep 20, 2019 12:29 PM #52
Rainmaker
1,235,421
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Navona Hart

You are so welcome and thank you!

Sep 20, 2019 12:30 PM #53
Rainmaker
522,024
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Oh yes striking the right tone is SO important.  I often pause --especially when communicating via email or text--and make sure the 'tone' isn't misinterpreted!

Sep 21, 2019 01:47 PM #54
Rainmaker
1,235,421
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Mary Hutchison, SRES, ABR,

You are so right. Sometimes it is best to write it, get it out of your system, let it percolate, and then erase it and start over with a new tone! Happy Sunday.

Sep 22, 2019 06:59 AM #55
Ambassador
3,351,820
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Love this post, Sheri Sperry - MCNE® and I completely agree with each of your points too. Tone DOES make a difference and we definitely often find ourselves explaining what our sphere/clients hear in the news.

Like Diana Dahlberg, I am so in sync with my own market, I can sense when one particular market is falling a little and another, getting a boost that quarter. The news media has NO clue! 

I also found it funny that in a recent Business Journal, they were asking very similar polling questions to guide them in how they will be reporting in upcoming months! (And I love the savvy respondents' answers too!)

 

Charlotte Business Journal Poll

 

Thank you so much for participating in the challenge this month - I love your approach and agree that everyone needs to go back to what they learned in basic economics classes!

Sep 29, 2019 11:39 PM #56
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