Facebook Fridays - 7 Reasons Why FB Marketing Works!

Real Estate Agent with Coldwell Banker Access Realty ~ 478.960.8055 anitaclark160@gmail.com

Facebook Fridays - Courtesy of Anita Clark Realtor

~ Facebook Marketing Tips ~

Love it or hate it, there is no denying Facebook's place at the top of the social media ladder. That means for anyone looking for new prospects or increased brand awareness, a simple solution to both "problems" is to establish a Facebook presence. Your opportunities increase exponentially the more positive things you do on the site (FB Live, ads, great content, consistency, etc.).

Here are 7 reasons why FB should be very high on your list if you want to use social media as a secondary source for gaining new business...

  • FB has 2.41 billion active monthly users
  • The number of monthly users has increased 8 percent annually since inception
  • 1.7+ billion active users access the site via mobile devices
  • Nearly 1.6 billion people sign-in to Facebook every day
  • Traffic is highest in the afternoons and nearly 20% higher on Thursdays and Fridays
  • Millennials are the most common users, making up almost 30% of total users
  • Users spend, on average, 20+ minutes on the site

Struggling to find new business or increase brand exposure? The statistics above make it abundantly clear where you can find a ready-made resource to cultivate!

PLEASE stop by the 5 Facebook Business Pages below, LIKE their page, and leave a comment, just like Debb Janes EcoBroker and Bernie Stea JD do with Youtube Thursdays. It is always nice to reciprocate, so if you are visited, please take a moment and return the favor.

As always, enjoy the information Rainers!


Juliana Malouff-Mc Croskey

Prescott Real Estate Agent


Bob Jablonsky

Bob Jablonsky & Associates


Anne Thompson

DIY Decor Mom


Attila Csupo, Realtor

Attila Csupo Real Estate


Susan Rupert

The Susan Rupert Group

Facebook Articles

I am a fan of articles that show me how to do something (step-by-step) or provide a pearl of wisdom that is too good to pass up. I suspect many of you are the same. If so, you will be enlightened by the articles below!

There are several actionable tasks in the articles below that can help increase brand exposure and potentially drive a new wave of prospects your way. Check the articles out, then let me know which option(s) you plan to try out. Happy reading! 

Campaign Budget Optimization: Key Takeaways!

Key FB Strategies to Maximize Your Holiday Ads

How to Add a Poll to Facebook Video Ads & Posts

Carousel and Collection Ads: A Powerful Combo

Bonus: Facebook vs Instagram: Your Best Option?

Happy Facebook Friday! ;-)

Facebook Fridays Information

If you enjoy these weekly Facebook tips, and want to help promote others, please consider joining the AR Facebook Fridays Group. We can all benefit from learning and growing our business through Facebook and other social media sites.

FREE Offer...If you have not already been featured, please leave the URL to your FB Biz Page in the comments below and I will make sure you are recognized on a future Facebook Fridays post. It really is that easy!

~ Anita ~

Comments (28)

Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

We definitely have to learn to adapt to Facebook, rather than believing that Facebook would care enough about us to adapt to our needs.

Sep 20, 2019 07:38 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

All great reasons, Anita... and obviously an awful lot of millennials continue to use FB despite the news telling us otherwise.

Sep 20, 2019 09:50 AM
Stephen Turner
House Broker Realty - York, PA

Facebook is important. Bottom line, you gotta be where others are. And others are on Facebook!

Sep 20, 2019 10:04 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Anita Clark - I have to sit up and take notice to anything that has users spending 20+ minutes.

Sep 20, 2019 12:04 PM
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Facebook is totally AMAZING!!!! FOR BUSINESS!!! I will never understand why business owners don't get it. 

One of my clients we are doing FB marketing for, just got a $500K listing and last night another buyer just popped into messaging saying they want to look at one of her listings. When you do this on a personal level engaging authentically- it works like a charm! 

Sep 20, 2019 12:20 PM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Norma: It is a goldmine we should be mining to find prospects.

We would still be waiting for them to adapt to us...go towards the light, Brian. ;-)

Nina: I had both my daughters poll their friends...Instagram, Snapchat, then FB. They all spend more time on FB though.

Well said Stephen. They are there and waiting for assistance.

Grant: That is a lifetime in social media time.

Amen Katerina. Opportunities lost for others are victories for those who use the platform.

Sep 20, 2019 04:04 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Those are some pretty impressive statistics, Anita, and compelling reasons to not ignore the opportunities on Facebook.

Enjoy your weekend!


Sep 20, 2019 06:39 PM
Ed & Tracy Oliva
West USA Realty - Arizona - Fountain Hills, AZ
The Oliva Team Arizona Agents

Hello, we have not commented in a while. So great to see your articles and action in real estate. Thank you for all you do.

Sep 20, 2019 08:26 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I think it’s because people see it so often and more often than commercials on television,

Sep 20, 2019 09:28 PM
CA COASTAL ESTATES Lauren Selinsky Perez CRS
California Coastal Estates - Aliso Viejo, CA
"Your Real Estate Broker" #oclauren


It has continued to work for me and being active is important to engage on your page as well.

Have a great weekend!



Sep 20, 2019 11:33 PM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Jeff: Go where the masses are and reap the rewards.

Welcome back Ed/Tracy. 

Laura: That is probably a contributor. It is easy to use which helps too.

Lauren: It may be time to establish a biz page. FB has been slack about enforcing their TOS, but they will at some point.

Sep 21, 2019 04:11 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

 Good morning Anita Clark ,

Well facts are facts and your success proves it to be true!  Can't refute the numbers..they are what they are! Thank you for always pointing us in the right direction with Facebook!

Sep 21, 2019 06:32 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Anita Clark,  You come up with some suggestions for us here in the Rain for facebook,  Thanks!!!


Sep 21, 2019 09:29 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Dorie: The compass is pointing to more prospects. ;-)

I hope you give them a try, Will.

Sep 21, 2019 09:47 AM
Jeremy Marquez
J Marqeting - Sacramento, CA
Virtual ISA at J Marqeting #iCallYouClose

It absolutely works, to generate contacts, it comes down to the prospecting and follow up you have in place to convert the contacts or leads that it generates...

Sep 21, 2019 09:58 PM
Cynthia Biechler
Biechler Grp Real Estate w/HOMESMART Connect - Chicago - Chicago, IL

These are great tips!

Sep 21, 2019 10:47 PM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Jeremy: No doubt about it, it is a method that brings results.

Glad you enjoyed them. Thanks Cynthia.

Sep 22, 2019 05:25 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Just can't get enough of these great Facebook Tips!  Thank you Anita Clark 

Sep 22, 2019 01:43 PM
LeAnn Anest
Elite Realty Group - Morristown, TN
Real estate agent serving the Lakeway Area

Thank you for the tips. Very informative.


Here is my facebook biz url. https://www.facebook.com/LeAnn-Anest-Your-Lakeway-Area-Agent-2372573092976264/

Sep 22, 2019 05:11 PM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Much appreciative Diana. I try to provide information Rainers can follow-thru on each week.

LeAnn: You are on the list for next Friday's article.

Sep 22, 2019 05:29 PM