The market continually experiences corrections. We were going full force listing property within the past 2 months. Now, another correction has hit!!
We are not the only area where this is happening. Listings are coming our way, but it’s not enough to knock you over! It has slowed.
When this happens, do you think about beefing up your marketing, visibility and branding. Do you think about new ways to “pump up” your brand? This is the ideal time to do that because we will soon see another correction and increase in listings. Those who are “top of mind” will have listings.
I’m a firm believer on history repeating itself. We’ve been experiencing this type of unstable sellers’ market for a couple of years.
Open house events are a great branding tool, as well as marketing platform for listings. That’s taking full advantage of visitors and many sets of eyes and ears.
We have an open house event happening on Sunday, with a high end property, in a very desirable neighborhood. That’s an ideal time to market yourself and your listing.
It’s most important that the listing agents host the open house events. It’s actually counterproductive for a nonproductive agent to “fill in” as the host for an open house. No one knows the listing as well as the listing agent. Let that statement be a part of your marketing plan. We don’t list ‘em and leave ‘em.
All of these minor details are a reflection of who you are in the real estate business. Present yourself in the very best light. Make that “brand” shine. Don’t be just another real estate agent. There are already too many!!!
I value all of the benefits of open house events….marketing and branding always happen there!!!