Open House Events To Strengthen Your Brand & Market Your Listings

Services for Real Estate Pros with RE/MAX Executive Realty 104763


The market continually experiences corrections. We were going full force listing property within the past 2 months. Now, another correction has hit!!

We are not the only area where this is happening. Listings are coming our way, but it’s not enough to knock you over! It has slowed.

When this happens, do you think about beefing up your marketing, visibility and branding. Do you think about new ways to “pump up” your brand? This is the ideal time to do that because we will soon see another correction and increase in listings. Those who are “top of mind” will have listings.

I’m a firm believer on history repeating itself. We’ve been experiencing this type of unstable sellers’ market for a couple of years.

Open house events are a great branding tool, as well as marketing platform for listings. That’s taking full advantage of visitors and many sets of eyes and ears.

We have an open house event happening on Sunday, with a high end property, in a very desirable neighborhood. That’s an ideal time to market yourself and your listing.

It’s most important that the listing agents host the open house events. It’s actually counterproductive for a nonproductive agent to “fill in” as the host for an open house. No one knows the listing as well as the listing agent. Let that statement be a part of your marketing plan. We don’t list ‘em and leave ‘em.

All of these minor details are a reflection of who you are in the real estate business. Present yourself in the very best light. Make that “brand” shine. Don’t be just another real estate agent. There are already too many!!!

I value all of the benefits of open house events….marketing and branding always happen there!!!  

Posted by


Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038


Exclusive Marketing Agent for The Todaro Team


             Copyright © 2009 - 2019 Barbara Todaro

                               All Rights Reserved



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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Barbara Todaro What a great way to market yourself!

''No one knows the listing as well as the listing agent. Let that statement be a part of your marketing plan. We don’t list ‘em and leave ‘em.''

Sep 18, 2019 02:30 PM #1
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Margaret Rome, Baltimore Maryland the listing agent should be there and make the most out of every open house..... market the home prior to the open and then use that open to be visible and make sure the visitors love everything you do and how you do it.... BE MEMORABLE..... THAT'S BRANDING!!!!

Sep 18, 2019 02:36 PM #2
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Barbara - as expected, wise words.  A link to your profile should be included in the next edition of the Utah School of Real Estate syllabus but you don't need that headache.  

Sep 18, 2019 06:56 PM #3
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

BarbaraT- this is another example of marketing like you mean it. If there is a correction in the market, don't step back or sit down. Keep your name out there because things will change. 

Sep 18, 2019 07:48 PM #4
Paul S. Henderson, REALTOR®, CRS
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

I love being a good host at a open house. I make sure I make contact with everyone who walks in the front door. I have been ignored as a guest in an open house and that can really screw up your brand Barbara Todaro 

Sep 18, 2019 09:12 PM #5
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Barbara.

Like you said, no one knows the home like the listing agent.  

Sep 19, 2019 01:39 AM #6
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Barbara, for sharing your experience and your advice.

Sep 19, 2019 04:00 AM #7
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Your "brand" certainly rocks and the Todaro Team definitely knows how to get it done in Franklin!

Sep 19, 2019 08:23 AM #8
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

Oh you are so right Barbara. "Don't just be another Real Estate Agent...there are already too many"...

Sep 19, 2019 10:14 AM #9
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Barbara Todaro - When it comes to holding an open house for your own listing, I'm a believer, nobody does it better than you. Of course, there may be times when the listing agent can't be in more than one place at the same time. When that happens, don't let anyone hold an open house, use someone you know and trust. 

Barbara, thank you for always providing outstanding blog posts that are meaningful and well-written content. The world needs more people like you. 

Sep 20, 2019 10:07 AM #10
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Patricia Feager, MBA, CRS, GRI,MRP you're so kind to me.... my thoughts are simple ones.... just common sense.... and written very simply.... straight forward so no one missed the meaning.....very "vanilla"....

Sep 20, 2019 10:30 AM #11
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Interesting take on being prepared for a changing market.   

Part of my branding is quality over quantity....I just cringe when I see new MLS listings without any photos and one sentence for a description, no fliers at the house.   Recently near one of my listings another agent listed a house with all of those lazy or unorganized shortcomings, then hosted an open house and didn't even bother to sweep the deck leading to the front door....Makes me wonder are the sellers asleep and not monitoring what's happening?

Sep 30, 2019 05:00 PM #12
John Juarez
The Medford Real Estate Team - Fremont, CA

While I know that many agents would rather suffer from a rash that host an open house, out Team looks upon the chance to host a listing open as a "business opportunity" and not a waste of time. I will be holding two different properties open this weekend. I look forward to meeting new people and to the opportunity to do more business.

Oct 17, 2019 08:42 PM #13
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Carolina Life RealEstate & Relocation 919-602-8489

Great advice Barbara! Have a wonderful day!

Oct 18, 2019 04:16 AM #14
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