Did you click on this blog to read it? That is because there was a compelling Call to Action.
What is a Call to Action?
A call to action is a phrase that instructs a person to take an action. Here are some examples:
- Call now
- Click here
- Visit my website
How do you get a person to perform that action?
Give them a reason to! "Call now" is not compelling enough to pick up the phone. "Call now for the chance to win a free car can convince some to dial your number. Here are some good examples:
- Call now to learn more about getting pre-approved
- Click here to download your free home sellers guidebook
- Visit my website to search for homes in the Dallas area
Where should I put a Call to Action?
EVERYWHERE! On your business card, on emails, on blogs, on any piece of marketing that you'd like to convert readers into leads.
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