Why Use Physical Business Cards?

By
Services for Real Estate Pros with www.PrinterBees.com BRE# 01392374

Today everything is going digital, including a lot of the ways we network and connect with prospects. We work on finding people online, posting Facebook ads, and more.

So is physical marketing worth it? Should you even bother getting business cards?

YES!

You might think I’m biased, but I promise I’m telling the truth. Here are three reasons to use physical business cards instead of relying on digital.

Not Everyone Uses Digital Technology

I know this is hard to believe in a day when youngsters have abandoned Facebook because it’s “for old people,” but not everyone is comfortable with digital connections.

How are you going to connect with someone who doesn’t have a smartphone? How will you give your contact information to someone who isn’t super comfortable with their cell phone? Even if you manage to transmit it, the chances are good that they won’t be able to find it later.

Instead of relying on someone’s comfort with technology, simply hand over a physical card.

The Prospect Doesn’t Have to Remember Your Name

So you ran into someone, had a great conversation, and they put your phone number into their contact book. Score! You should get a call any day now, right?

Unfortunately not. The truth is not everyone is good with names, and without a card to pull out, they have to remember your information to find you.

Most folks aren’t motivated enough to scroll through their huge contact list trying to guess which one is you. They’ll likely just move on – and end up with a different agent.

Keep your prospects! Give them a physical business card.

You Can’t Have as Much Fun Without a Physical Business Card

I wrote an article not long ago about all the fun, creative ways you can use a physical business card.

If you want to do a raffle, you can use your business card to write down someone’s entry number – guaranteeing they’ll keep the card until the drawing is over.

You can use it as an event ticket or create a fun referral game. None of that works with a digital card or simply typing your number into someone’s phone.

If you want to be creative, you need a real card to give away!

Get Your Business Cards Today

A lot of Realtors® wait far too long to update their business cards. If yours are outdated, they simply aren’t useful. Don’t let embarrassment about your cards cause you to miss out on great marketing opportunities.

Update your picture, your contact information, your brokerage, and more – today! Check out our easy-to-use customizable business cards.

 

This post originally shared on PrinterBees Real Estate Market Magazine.

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Topic:
Real Estate Sales and Marketing
Groups:
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Tags:
lead generation
business cards
technology in real estate marketing

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Rainmaker
701,882
Peter Mohylsky. The Santa Rosa Beach Expert
PrimeSouth Properties - Santa Rosa Beach, FL
THE BEACH IS OPEN

Business cards make sense, why not?  Collect them as well as give them out.

Sep 23, 2019 05:09 AM #1
Rainmaker
3,438,254
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

I'll be the first to admit that while my business is very "digital," when I need to find someone and can't quite remember their name I go through my physical business cards. My past clients hand my cards out to their friends to call me. I doubt they'd actually send them an email about me.

Sep 23, 2019 05:30 AM #2
Rainmaker
3,918,250
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Nadine Larder ,

Business cards are definitely something anyone in business should possess. I've had people "share" with me their contact information digitally and then I forgot their name! Doesn't do me any good. My friends and past clients will often give out my cards (of course I give them to them for that reason!)

Sep 23, 2019 02:41 PM #3
Rainmaker
3,399,125
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Nadine,  I use probably 2000 business cards a year in my business, they get my name out.

 

Sep 23, 2019 03:10 PM #4
Ambassador
4,158,477
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Nadine- you make an excellent point. As much as I love being digital, when I forget someone's name, it's easier to find them via their card. 

Sep 23, 2019 06:17 PM #5
Rainmaker
1,817,793
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

This is a great point to hold on to - how can someone find you in their phone if they can't remember your name! 

Sep 25, 2019 06:03 AM #6
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Rainmaker
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Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder
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