Today everything is going digital, including a lot of the ways we network and connect with prospects. We work on finding people online, posting Facebook ads, and more.
So is physical marketing worth it? Should you even bother getting business cards?
You might think I’m biased, but I promise I’m telling the truth. Here are three reasons to use physical business cards instead of relying on digital.
Not Everyone Uses Digital Technology
I know this is hard to believe in a day when youngsters have abandoned Facebook because it’s “for old people,” but not everyone is comfortable with digital connections.
How are you going to connect with someone who doesn’t have a smartphone? How will you give your contact information to someone who isn’t super comfortable with their cell phone? Even if you manage to transmit it, the chances are good that they won’t be able to find it later.
Instead of relying on someone’s comfort with technology, simply hand over a physical card.
The Prospect Doesn’t Have to Remember Your Name
So you ran into someone, had a great conversation, and they put your phone number into their contact book. Score! You should get a call any day now, right?
Unfortunately not. The truth is not everyone is good with names, and without a card to pull out, they have to remember your information to find you.
Most folks aren’t motivated enough to scroll through their huge contact list trying to guess which one is you. They’ll likely just move on – and end up with a different agent.
Keep your prospects! Give them a physical business card.
You Can’t Have as Much Fun Without a Physical Business Card
I wrote an article not long ago about all the fun, creative ways you can use a physical business card.
If you want to do a raffle, you can use your business card to write down someone’s entry number – guaranteeing they’ll keep the card until the drawing is over.
You can use it as an event ticket or create a fun referral game. None of that works with a digital card or simply typing your number into someone’s phone.
If you want to be creative, you need a real card to give away!
Get Your Business Cards Today
A lot of Realtors® wait far too long to update their business cards. If yours are outdated, they simply aren’t useful. Don’t let embarrassment about your cards cause you to miss out on great marketing opportunities.
Update your picture, your contact information, your brokerage, and more – today! Check out our easy-to-use customizable business cards.
This post originally shared on PrinterBees Real Estate Market Magazine.